Building a successful short-term rental business isn’t just about getting more bookings - it’s about scaling profitably.

In this episode of #RevLabsByPriceLabs, Sharon Keefe, Principal at VRM Advocate, shares her deep industry experience from launching in the STR space back in 2005 to helping today’s vacation rental managers navigate high-supply markets, owner relations, revenue challenges, and OTA optimization.

🔑 Key Topics Covered:
✔️ The biggest mistakes STR managers make when scaling their portfolio
✔️ How to identify the right properties that will actually drive revenue
✔️ Why OTA optimization & direct booking strategies must work together
✔️ The role of owner communication in preserving revenue flexibility
✔️ How to balance occupancy & ADR in a competitive market

Whether you're managing 10 properties or 500, this episode will help you scale smarter, optimize revenue, and future-proof your STR business.

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#RevenueManagement #VacationRentals #PriceLabs