In this episode, I sit down with Lexie Murray, founder of Be Seen Socials, to unpack what it actually takes to build and sustain a social media agency long-term.

We go deep on what most people get wrong about agencies:
– Why her real competition isn’t other agencies
– The hire that completely changed the trajectory of Lexie’s company
– How to know when you’re actually ready to pay a team salary
– Why her team performance isn’t about revenue (and what she measures instead)
– What strong team culture actually looks like in practice

We also talk about the personal side of business, burnout, pressure to grow and relationships influencing success.

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