This week’s episode comes live from SaaStock USA 2025. Join special guests Greg Head (Practical Founders) and Josh Turley (CEO, RTA) as they discuss the story of transforming RTA from a 1970s COBOL-based business into a thriving SaaS company with a $100M valuation.

Josh shares:

- Why a fanatical focus on culture and clarity fueled RTA’s growth.

- The challenges of replatforming legacy software (and migrating customers.)

- How narrowing their niche to government fleets led to 95% retention & 120% NRR.

- Lessons from bootstrapping, using debt strategically, and closing a growth equity round.

Guest links:

LinkedIn - https://www.linkedin.com/in/josh-turley/

Website: https://rtafleet.com/  

 

 

Check out the other ways SaaStock is helping SaaS founders move their

business forward: 

🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland

Book tickets: https://saastock-europe.com/tickets/

🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas

Book tickets: https://saastock-usa.com/

🤝 SaaStock Founder Membership: A private members group of B2B SaaS

founders between $100K - $10M ARR who are committed to growth and

helping others (https://www.saastock.com/founder-membership/)

🌎 SaaStock Local: Monthly meet-ups in cities all around the world,

bringing together SaaS enthusiasts and experts to discuss the most

pressing topics in SaaS (https://local.saastock.com/home)