School of Podcasting: Expert Tips for Launching and Growing Your Podcast

Starting a podcast in 2025 can be a daunting decision, but the real question is whether it’s worth it for you personally. The answer often hinges on your motivations and available time, as podcasting requires commitment and passion.

I look into the statistics and share insights about the competitive landscape of podcasting versus other platforms like YouTube, illustrating that while the odds can seem slim, the rewards can be substantial if approached with the right mindset.

I emphasize the importance of focusing on why you're starting your podcast and what you hope to achieve rather than solely chasing fame or financial success. Ultimately, the value of podcasting lies in the enjoyment and connections it fosters, making it a worthwhile endeavor for those who genuinely love the craft.

Takeaways:

• Starting a podcast in 2025 can be worthwhile, depending on your personal goals and circumstances.
• The motivations for starting a podcast should be rooted in passion rather than financial gain.
• Podcasting leads to building relationships, which can create more opportunities for growth.
• Evaluating your reasons for podcasting is crucial to determine its worth to you.
• The competitive landscape for podcasting is much smaller compared to platforms like YouTube.
• Success in podcasting often depends on consistent effort and the ability to enjoy the process.

Mentioned In This Episode:

• School of Podcasting
• AI Goes to College
• Ask Ralph Podcast
• Geologic Podcast
• Old Testament with Mom
• Interview with Doc G
• Purpose Code Book

Mentioned in this episode:

Question of the Month: The Smallest Amount of Downloads

We all want a bigger audience. We all put a lot of work into our shows. With this in mind, what is the smallest amount of downloads you would do the show for? If it drops below a number would you stop, or put effort into finding out why?

Does the size of your audience matter?

Go to schoolofpodcasting.com/question by August 28th (and don't forget to say a little bit about your show and your website address so I can link to it in the notes)

School of Podcasting

Are you worried about not just starting a podcast, but keeping it going? I dig into essential strategies for sustaining your podcasting journey, emphasizing the importance of knowing your "why." I share personal stories and actionable tips to help you identify your passion and maintain motivation.

From brainstorming episode ideas to understanding the time commitment, I encourage you to start small and seek feedback. I also discuss the significance of focusing on the aspects of podcasting you love, ensuring the process remains enjoyable and fulfilling.

Takeaways:

• Understanding your 'why' is crucial for sustaining your podcast long-term and keeping you motivated.
• Creating at least 10 episode ideas can help you maintain content flow and avoid burnout.
• Start simple to avoid overwhelming yourself with complex setups and equipment.
• Seek feedback from non-family members to ensure your content resonates with your target audience.
• Recording practice episodes can help you gauge time investment and refine your skills before launching publicly.
• Remember, not every podcast needs to last forever; it's okay to stop when your message is delivered.

Links referenced in this episode:

• schoolofpodcasting.com
• schoolofpodcasting.com/survey25
• buzzsprout.com/stats
• Shure MV7i
• Shure Move Mic Lavaliers
• Rode Podmic USB
• sweetwater.com
• bhphotovideo.com
• podpage.com
• Dealcasters
• Castahead
• Babel Language Learning.

Mentioned in this episode:

Live Appearances

I loved connecting with my audience. Here are the next events I will be at:

November 11: Podindy.com (use the coupon code SOP)

February 23-26, 2027: National Religious Broadcasters nrb.org

I'd love to speak at your event. Go to schoolofpodcasting.com/contact

Where Will I Be?

Join the #1 Podcast Education Site - The School of Podcasting

Adam Curry is the co-founder of Podcasting (and the co-host of the No Agenda Show). When asked about learning how to podcast Adam said, "The place to go with the guy who has taught more people how to podcast than anybody I know - Dave Jackson, School of Podcasting.com"

School of Podcasting

Question of the Month: The Smallest Amount of Downloads

We all want a bigger audience. We all put a lot of work into our shows. With this in mind, what is the smallest amount of downloads you would do the show for? If it drops below a number would you stop, or put effort into finding out why?

Does the size of your audience matter?

Go to schoolofpodcasting.com/question by August 28th (and don't forget to say a little bit about your show and your website address so I can link to it in the notes)

School of Podcasting

In this episode, I’m joined by Doc G (Dr. Jordan Grumet), the author of The Purpose Code: How to unlock meaning, maximize happiness, and leave a lasting legacy, to tackle one of the biggest challenges podcasters face—not the technology, not the gear,

- but the mental game.

Whether it's "head trash," imposter syndrome, or the overwhelming pressure to succeed, Doc G shares practical strategies to help you push past mental barriers and create a podcast you truly love.

Doc G shares his journey from a successful medical career to finding purpose and fulfillment in podcasting and writing. Together, we explore how to shift your focus from Big P Podcasting (chasing massive downloads and unrealistic goals) to Little P Podcasting (finding joy in the process and creating meaningful content).

You’ll also hear about:

• The difference between "big P purpose" and "little P purpose"—and why it matters for your podcast.
• How to identify what lights you up and makes your podcast worth doing, even if no one listens.
• Why striving for massive success without joy often leads to burnout.
• Practical tips for overcoming purpose anxiety and building a podcasting routine you love.

More From Doc G

The Purpose Code: How to unlock meaning, maximize happiness, and leave a lasting legacy

The Purpose Code Video Trailer

Taking Stock: A Hospice Doctor's Advice on Financial Independence, Building Wealth, and Living a Regret-Free Life

Earn & Invest Show

Because of My Podcast: Zita Christan

Zita does two podcasts: My Spouse Has Dementia and Ritual Recipes. Today, she shares how she was featured in US News and World Report because of her podcast. Paul Wynn had found her podcast (and her transcripts) and interviewed her for his article titled, Easing Holiday Isolation. US News and World Report has approximately 41 million visitors to their site per month. She was also interviewed for another newspaper.

For all things Zita Christian see zitachristian.com

Takeaways:

• The mental barriers that podcasters face often overshadow technical challenges like equipment or hosting.
• Identifying and pursuing little 'p' purposes can lead to a more fulfilling podcasting journey.
• Creating a podcast driven by passion rather than big goals fosters genuine connections with listeners.
• Purpose anxiety can hinder progress, making it crucial to focus on what excites you.
• Engaging deeply with your podcast's content can attract a community that resonates with your message.
• Building a podcast around your interests creates joy and can lead to organic audience growth.

Mentioned In This Episode

The School of Podcasting - Plan, Launch, and Grow Your Podcast.

Doc on the School of Podcasting Interesting AND Unique Doc G Mixes Hospice and Finance

The Purpose Code: How to unlock meaning, maximize happiness, and leave a lasting legacy

https://jordangrumet.com/

My Spouse Has Dementia

Ritual Recipes

Leaning Towards Wisdom

Episode on Launching

School of Podcasting Podcast Launch Checklist

Mentioned in this episode:

Live Appearances

I loved connecting with my audience. Here are the next events I will be at:

November 11: Podindy.com (use the coupon code SOP)

February 23-26, 2027: National Religious Broadcasters nrb.org

I'd love to speak at your event. Go to schoolofpodcasting.com/contact

Where Will I Be?

Question of the Month: The Smallest Amount of Downloads

We all want a bigger audience. We all put a lot of work into our shows. With this in mind, what is the smallest amount of downloads you would do the show for? If it drops below a number would you stop, or put effort into finding out why?

Does the size of your audience matter?

Go to schoolofpodcasting.com/question by August 28th (and don't forget to say a little bit about your show and your website address so I can link to it in the notes)

School of Podcasting

Every year, I ask my audience, "What is your favorite podcast - and WHY." When we hear what resonates with people, we can ensure we include those ingredients in our show.

Participants

Steve Stewart from The Podcast Editor Academy and the Podcast Editors Mastermind loves Stacking Benjamins.

Ralph Estep Jr from the Ask Ralph Podcast (Christian Finance) loves the Ask the Podcast Coach show.

Randy Black from Bible Bytes loves the No Agenda Show.

Kim Newlove from The Pharmacist’s Voice and Perrysburg Podcast loves The Erectile Dysfunction Radio show.

York from Welcome to Earth Stories loves Podtastic Audio.

Wolfman Mike from the 70's vs 80's show loves Beach too Sandy Water too wet

Harris from His Daughter's Podcast Loves the Founders Podcast

Chris Nesi from House of Ed Tech AND the NEW Perpetual Syndication loves the Al and Jerry Postgame Podcast

Louis Goodman from Love thy Lawyer loves Commentary.

Zita Christian from Ritual Recipes and My Spouse Has Dementia loves the Build a Big Podcast.

Craig Wealand from Aprender ingles with Reza and Craig loves The Bugle podcast.

Ron Eastwood (not his voice) from Morning's With Brian loves the Truce podcast.

Dave Jackson from the School of Podcasting loves the No Agenda Show

Gear Used Today

Rode Podmic USB

Rodecaster DUO

Accentize Dialogue Enhance

Accentize dx Revive Pro

GW VoiceCentric

Waves DeBreath

WLM Plus Stereo

Mentioned in this episode:

Black Friday Podcasting Sepcial

Hey, podcast creators! Are you ready to take your podcast to the next level? We have an unbeatable deal just for you!

Introducing the Hot Seat Service!

For a limited time, get your podcast episode and website professionally audited. Dive deep into our 30-point checklist and uncover opportunities to improve your podcast's reach and engagement!

🔍 What's Included?

Podcast Episode Audit: Pinpoint key areas for improvement.

Website Audit: A thorough 30-point checklist to optimize your online presence.

But wait, there’s more!

When you sign up, you'll receive a free month at the School of Podcasting! That's one month of top-notch podcasting training normally at $99, absolutely free!

📚 Exclusive Offer:

Your School of Podcasting membership includes 5 hours of personal consulting, a service valued at $1000 alone!

All This for Just $99!

Normally, you'd pay $1278 for this incredible package. But through December 31st, it's yours for just $99! 🚀

Don’t miss this chance to elevate your podcast without breaking the bank. Secure this offer today and watch your podcast thrive!

Act Now! Spots are limited!

fixmypodcast.com

Podcast Hotseat

Check Out Dave's Newsletter With Behind the Scenes Content

In each issue of Podcasting Observations, I share my thoughts on what is happening in the podcasting space, my latest content, and things that have caught my eye. I also may ask for your opinion. Join the free community

Podcasting Observations

Video podcasting offers unique advantages and challenges, making it essential for creators to weigh the pros and cons before diving in. While video can enhance engagement through visual cues and body language, audio podcasts provide greater portability and simplicity in production. Dave Jackson explores the contrasting benefits of both formats, highlighting that audio often leads to better memory recall and a more personal connection with listeners. As the landscape of podcasting evolves, particularly with platforms like Spotify and YouTube gaining traction, understanding the implications of these choices is crucial. By the end of this discussion, you'll be equipped with insights to decide whether to integrate video into your podcasting strategy.

Takeaways:

• Video podcasts can enhance audience engagement through visual cues and body language, creating a more relatable experience.
• Audio podcasts offer greater portability for multitasking, making them ideal for commuting or exercising.
• The production of audio podcasts is simpler, requiring less equipment and allowing more casual guest appearances.
• Completion rates for audio podcasts tend to be higher than those for video podcasts, indicating better listener retention.
• YouTube and Spotify compete for podcasting dominance, but each has different monetization challenges.
• While video can expand audience reach, it also incurs additional production costs and time commitments.

Links referenced in this episode:

• schoolofpodcasting.com
• askthepodcastcoach.com
• Podnews Weekly Review
• Podcast Index
• Media Round Table
• Sound Off Podcast
• mixlr.com
• Sweetwater (aff)
• Sounds Profitable

Gear Mentioned

Viltrox 2 pack LCD with remote

Newer 2 Light LCD with Remote

Rode Wireless Mico lavalier Microphone

Mentioned in this episode:

Question of the Month: The Smallest Amount of Downloads

We all want a bigger audience. We all put a lot of work into our shows. With this in mind, what is the smallest amount of downloads you would do the show for? If it drops below a number would you stop, or put effort into finding out why?

Does the size of your audience matter?

Go to schoolofpodcasting.com/question by August 28th (and don't forget to say a little bit about your show and your website address so I can link to it in the notes)

School of Podcasting

Get Your Podcast Up and Going in Six Weeks

Dreaming of starting your own podcast but not sure where to begin? Podcasting in Six Weeks gives you a clear, step-by-step path to go from idea to launch with confidence.

This practical course is designed to help you create, record, edit, publish, and promote your podcast in just six weeks. Whether you're starting from scratch or feeling overwhelmed by the technical side, you'll get the guidance, structure, and tools you need to launch a podcast that sounds professional and reaches the right audience.

Ready to stop overthinking and start podcasting? Join Podcasting in Six Weeks today and turn your voice, ideas, and expertise into a show people want to hear.

The best part? It's only $1

Classes Start June 3rd

Podcasting in Six Weeks

Check Out Dave's Newsletter With Behind the Scenes Content

In each issue of Podcasting Observations, I share my thoughts on what is happening in the podcasting space, my latest content, and things that have caught my eye. I also may ask for your opinion. Join the free community

Podcasting Observations

Live Appearances

I loved connecting with my audience. Here are the next events I will be at:

November 11: Podindy.com (use the coupon code SOP)

February 23-26, 2027: National Religious Broadcasters nrb.org

I'd love to speak at your event. Go to schoolofpodcasting.com/contact

Where Will I Be?

Creating an effective audience survey is essential for understanding what your listeners want and how to enhance their experience.

This episode dives into the crucial steps for crafting survey questions that engage your audience and encourage participation. Dave Jackson emphasizes the importance of knowing your audience and keeping surveys concise, ideally under ten questions, to boost completion rates.

He also discusses strategies for increasing responses, such as using incentives and clear communication about the benefits of participating. By the end, you'll have actionable insights to help you design a survey that not only gathers valuable feedback but also strengthens your relationship with your listeners.

Takeaways:

• Begin your survey with a concise opening paragraph explaining how respondents will benefit.
• Keep your survey short, ideally under 10 questions for higher completion rates.
• Incentives can increase survey participation but ensure they don’t skew honest feedback.
• Use relevant questions that engage your audience and avoid demographic questions at the start.
• Incorporate a progress bar to inform participants how far along they are in the survey.
• Make sure to remind your audience about the survey to boost responses regularly.

Links referenced in this episode:

• schoolofpodcasting.com
• schoolofpodcasting.com/contact
• schoolofpodcasting.com/survey
• podpage.com
• schoolofpodcasting.com/962
• schoolofpodcasting.com/961 (last week)
• Pointer Pro
• Survicate
• Edison Research Listener Survey Template
• PodPage.com
• Google Forms
• Jotform
• Tally
• The Audience is Listening Book by Tom Webster

Join the School of Podcasting

Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and expert instructors, you'll create high-quality, engaging content quickly. Say goodbye to the frustration and uncertainty, and hello to a successful podcasting career with the School of Podcasting.

No Surveys For You?

If you're a person who has never done an audience survey, and don't plan on any in the future, I'd love to understand why (I'm always interested in different points of view). I'd love to hear why.

Mentioned in this episode:

Question of the Month: The Smallest Amount of Downloads

We all want a bigger audience. We all put a lot of work into our shows. With this in mind, what is the smallest amount of downloads you would do the show for? If it drops below a number would you stop, or put effort into finding out why?

Does the size of your audience matter?

Go to schoolofpodcasting.com/question by August 28th (and don't forget to say a little bit about your show and your website address so I can link to it in the notes)

School of Podcasting

Live Appearances

I loved connecting with my audience. Here are the next events I will be at:

November 11: Podindy.com (use the coupon code SOP)

February 23-26, 2027: National Religious Broadcasters nrb.org

I'd love to speak at your event. Go to schoolofpodcasting.com/contact

Where Will I Be?

Being open to receiving feedback is crucial for growth, especially as we head into 2025. If podcasters are unwilling to listen to their audience, they risk repeating the same mistakes and achieving the same results. This episode delves into the importance of having a receptive mindset regarding advice and input from listeners. Today, I share anecdotes and examples, including the cautionary tale of Elizabeth Holmes and the pitfalls of ignoring expert advice. He emphasizes that understanding your audience is the foundation for creating compelling content and encourages podcasters to seek feedback to enhance their shows actively.

Takeaways:

• Being open to audience feedback is essential for podcasters to improve their content.
• If you ignore audience advice, you risk repeating the same mistakes year after year.
• Feedback is critical to podcasting success; embrace it to grow your show.
• Creating an audience survey can provide valuable insights into what your listeners want.
• Understanding your audience's needs can lead to more engaging and resonant content.
• Ignoring expert advice, as seen in the case of Theranos, can lead to failure.
• With a CLEAR understanding of your WHY and your audience, you can decide which advice to accept and which to dismiss.

Links referenced in this episode:

• schoolofpodcasting.com
• schoolofpodcasting.com/survey
• jordanharbinger.com (on taking advice)
• thepharmacistvoice.com (Kim Newlove's show)
• perrysburgpodcast.com (Kim Newlove's show)
• podpage.com
• schoolofpodcasting.com/960 (on media hosting)
• schoolofpodcasting.com/961 (full show notes)
• Welcome to Earth Stories
• Apple's Dashboard podcastsconnect.apple.com
• Spotify's Dashboard podcasters.spotify.com

Mentioned in this episode:

Check Out Dave's Newsletter With Behind the Scenes Content

In each issue of Podcasting Observations, I share my thoughts on what is happening in the podcasting space, my latest content, and things that have caught my eye. I also may ask for your opinion. Join the free community

Podcasting Observations

Black Friday Podcasting Sepcial

Hey, podcast creators! Are you ready to take your podcast to the next level? We have an unbeatable deal just for you!

Introducing the Hot Seat Service!

For a limited time, get your podcast episode and website professionally audited. Dive deep into our 30-point checklist and uncover opportunities to improve your podcast's reach and engagement!

🔍 What's Included?

Podcast Episode Audit: Pinpoint key areas for improvement.

Website Audit: A thorough 30-point checklist to optimize your online presence.

But wait, there’s more!

When you sign up, you'll receive a free month at the School of Podcasting! That's one month of top-notch podcasting training normally at $99, absolutely free!

📚 Exclusive Offer:

Your School of Podcasting membership includes 5 hours of personal consulting, a service valued at $1000 alone!

All This for Just $99!

Normally, you'd pay $1278 for this incredible package. But through December 31st, it's yours for just $99! 🚀

Don’t miss this chance to elevate your podcast without breaking the bank. Secure this offer today and watch your podcast thrive!

Act Now! Spots are limited!

fixmypodcast.com

Podcast Hotseat

Question of the Month: The Smallest Amount of Downloads

We all want a bigger audience. We all put a lot of work into our shows. With this in mind, what is the smallest amount of downloads you would do the show for? If it drops below a number would you stop, or put effort into finding out why?

Does the size of your audience matter?

Go to schoolofpodcasting.com/question by August 28th (and don't forget to say a little bit about your show and your website address so I can link to it in the notes)

School of Podcasting

Live Appearances

I loved connecting with my audience. Here are the next events I will be at:

November 11: Podindy.com (use the coupon code SOP)

February 23-26, 2027: National Religious Broadcasters nrb.org

I'd love to speak at your event. Go to schoolofpodcasting.com/contact

Where Will I Be?

Choosing the right media host for your podcast is crucial, and in this episode, we dive deep into the features offered by some of the top podcast media hosts. I discuss how each host brings unique capabilities, helping you determine what aligns best with your needs. Whether you’re looking for dynamic content, AI tools, or detailed analytics, understanding these features can significantly impact your podcasting journey and wallet). From the importance of an RSS feed to the nuances of pricing plans, listeners will gain valuable insights into what to consider before deciding.

Join me as I break down the landscape of podcast media hosting, ensuring you avoid costly mistakes and find the perfect fit for your show.

Even if you're happy with your podcast host

Takeaways:

• Choosing the right media host depends on your specific podcasting needs and goals.
• It's essential to evaluate the features that media hosts offer to avoid unnecessary expenses.
• Dynamic content and chapters can enhance listener engagement and provide a better user experience.
• Migration between hosts can lead to a loss of statistics; choose wisely and prepare.
• Utilizing AI tools can streamline podcast creation, but be cautious of additional costs.
• Free podcast hosting services often come with limitations and potential risks of closure.

Links referenced in this episode:

• schoolofpodcasting.com/join
• https://schoolofpodcasting.com/podcast-hosting-simplified/<< Full Show Notes

Companies mentioned in this episode:

• PodPage
• Buzzsprout
• Blubrry
• Libsyn (use coupon sopfree for a free month)
• Captivate
• RSS.com
• Descript
• Riverside
• Squadcast
• Zoom
• Auphonic
• Transistor

Full Show Notes

See schoolofpodcasting.com/960

Mentioned in this episode:

Question of the Month: The Smallest Amount of Downloads

We all want a bigger audience. We all put a lot of work into our shows. With this in mind, what is the smallest amount of downloads you would do the show for? If it drops below a number would you stop, or put effort into finding out why?

Does the size of your audience matter?

Go to schoolofpodcasting.com/question by August 28th (and don't forget to say a little bit about your show and your website address so I can link to it in the notes)

School of Podcasting

What Does Worry Free Podcasting Look Like?

It means not having to worry about buying the wrong equipment.

It means not worrying about wasting your money - you can cancel anytime during your first 30 days and get your money back.

It means getting one-on-one coaching with a TEACHER who wants you to learn and grow and not upsell you on 20 more products.

You can do this. I help podcasters. It's what I do, and I can't wait to see what we do together.

School of Podcasting

Don't let past regrets or harsh words hold you back from podcasting. This episode highlights inspiring stories from podcasters like Zita Christian, who turned her struggles with Alzheimer's into a powerful platform, and Ray Arnott, whose model train podcast has garnered a passionate community. Dave Jackson emphasizes that everyone has a unique voice and experience to share, and it's essential to push through the self-doubt that might stem from past failures.

He also discusses the phenomenon of pod fading, where many new podcasters stop before truly finding their audience. Tune in to discover how you can overcome obstacles and embrace your podcasting journey, all while ensuring your voice is heard loud and clear.

Transitioning to the theme of persistence in podcasting, Dave discusses the phenomenon of 'pod fading,' where many new podcasters abandon their shows within months. He references a study revealing that around 30% of podcasters stop producing content shortly after launching. Jackson draws parallels between podcasting and gym memberships, highlighting how both require commitment and a clear understanding of one's goals to achieve lasting success. He encourages listeners to embrace their unique voices, reminding them that past failures or negative feedback should not deter them from sharing their stories. Instead, he advocates for a mindset shift—viewing each podcasting endeavor as an opportunity to learn and grow, regardless of the initial outcome.

The episode crescendos with reflections on the recent insights he gained from watching the musical 'Wicked,' particularly the unexpected vocal talents of Ariana Grande. This experience serves as a metaphor for the hidden potential within each person. Jackson urges aspiring podcasters to let go of self-doubt and 'head trash,' asserting that everyone has a unique contribution to make. By embracing their individuality and the lessons learned from past experiences, podcasters can inspire others and carve out their place in the audio landscape. As the episode wraps up, Dave reiterates his commitment to supporting podcasters through his school, providing resources and guidance to help them realize their potential and achieve their podcasting dreams.

Takeaways:

• Zita Christian's podcast gained recognition when she was featured in U.S. News & World Report, showcasing the impact a podcast can have.
• Ray Arnott's podcast inspired a listener to send in a special gift.
• Many new podcasters quit because they lack clarity on their audience and goals, leading to frustration.
• Consistency in content and focus is crucial for successful podcasting; it's not just about publishing.
• Ariana Grande's unexpected vocal talent illustrates that preconceived notions can limit potential; podcasting is similar.
• Pod fading affects 30% of new podcasters; understanding your audience is key to longevity.
• YouTube's redefining the word podcast may confuse advertisers and affect the money flowing into podcasting.

Links referenced in this episode:

• schoolofpodcasting.com
• schoolofpodcasting.com/959
• aroundthelayout.com
• Zita's Article in US News and World Report
• My Spouse Has Dementia
• practicalprepping.info
• Edison research on YouTube
• Podnews on Podface
• Pocket Casts
• Notion
• Notejoy
• In & Around Podcasting

Mentioned in this episode:

Check Out Dave's Newsletter With Behind the Scenes Content

In each issue of Podcasting Observations, I share my thoughts on what is happening in the podcasting space, my latest content, and things that have caught my eye. I also may ask for your opinion. Join the free community

Podcasting Observations

Question of the Month: The Smallest Amount of Downloads

We all want a bigger audience. We all put a lot of work into our shows. With this in mind, what is the smallest amount of downloads you would do the show for? If it drops below a number would you stop, or put effort into finding out why?

Does the size of your audience matter?

Go to schoolofpodcasting.com/question by August 28th (and don't forget to say a little bit about your show and your website address so I can link to it in the notes)

School of Podcasting

Join the School of Podcasting

Mark from Practical Prepping had been podcasting for a while, but after joining the School of Podcasting, his podcast grew at a faster rate. His Facebook group has over 30,000 members!

Join the School of Podcasting and get access to:

Step-by-step tutorials

An amazing podcast community

Unlimited One-On-One Coaching

Join today worry-free with a 30-day money-back guarantee!

School of Podcasting

This week, we had something that doesn't happen often outside of the Super Bowl—lots of Americans watched the same thing at the same time. Today, I thought we could look at WHY and what podcasters can learn to add those winning ingredients to their podcasts.

Audience Survey

Help make the show better, and you'll be entered to win a year of membership at the School of Podcasting. Go to schoolofpodcasting.com/survey

Takeaways:

• Building anticipation for your content is crucial; promoting months in advance can lead to significant engagement.
• Making your content easily accessible across various platforms maximizes audience reach and convenience.
• Tying your content to emotions or nostalgia can significantly enhance audience connection and engagement.
• Creating unique content that can't be found elsewhere is a powerful way to attract viewers.
• Ensure the consumption process of your content is smooth; technical issues can drive audiences away.
• Monetizing an audience, rather than just the podcast, is key to long-term success.

Mentioned:

School of Podcasting

Podpage

Mentioned in this episode:

Question of the Month: The Smallest Amount of Downloads

We all want a bigger audience. We all put a lot of work into our shows. With this in mind, what is the smallest amount of downloads you would do the show for? If it drops below a number would you stop, or put effort into finding out why?

Does the size of your audience matter?

Go to schoolofpodcasting.com/question by August 28th (and don't forget to say a little bit about your show and your website address so I can link to it in the notes)

School of Podcasting

Podcast Hot Seat - Now Private Podcast Audits

There are things your podcast is missing that often lead to you losing the audience you are attracting. I help make good podcasts GREAT. End the frustration with your podcast growth. Check out the Podcast Hot Seat Service Today.

Podcast Hotseat