School of Podcasting: Expert Tips for Launching and Growing Your Podcast

Imposter syndrome is a feeling of self-doubt and insecurity that 70% of us experience at some point in our lives. It can be paralyzing and lead to a sense of being inadequate or undeserving of success. While it is difficult to eliminate the negative feelings associated with imposter syndrome completely, there are steps you can take to reduce its impact on your life. Today I talk about how it may be a GOOD THING to have imposter syndrome. 

You Have Done Hard Things

We have all done hard things in the past. One of the hardest things I had to do is let my Grandmother know she had outlived her daughter (my Mom). My last quarter in college was nuts as I was paying for myself to go to school. We all have a list of hard things, so we can do hard things. 

It's Your Brain

For whatever reason (probably due to things that got tattooed to our brains as children), those negative thoughts are hard to control. In researching this topic again, it turns out that most people just understand that they will have these thoughts, and in some cases, it's a good thing. Don't underestimate the power of your brain to manipulate you. David Tennant (Dr. Who) shares how his brain will try to convince him that you can remember large amounts of words and recite them AS HE IS LIVE ON STAGE DOING THAT EXACT THING.

You Are Not Alone

In this episode, all of these people have imposter syndrome. I share clips from David Letterman with Billie Elish from his "My next guest needs no introduction."

Viola Davis from a 60 minutes interview.

Jason Sudeikis from his days at SNL.

Michelle Obama

Tom Hanks

Eddie and Wolfgang Van Halen

Awkwafina

David Tennant

Other people I didn't mention would be Rick Springfield and Meryl Streep

Why a little Imposter Syndrome is a Good Thing

You are going to put content in front of an audience. There are two extreme reactions.

1. The extreme imposter feels they are not qualified and that nobody will listen, so they are frozen and never publish anything.
2. The obnoxious ego maniac that feels everyone will love their content and publish everything (and probably is not fun to be around). 

As Viola Davis put it, if you think you will never work again, you will take any gig. Taking any gigs gives you the opportunity to work on your craft which results in you being a better podcaster.

You can't improve something that doesn't exist.  

The Goal is to Be In The Middle

You realize that you will always have that "negative voice" with you. As one person put it, "You can let them in the car, but they can't drive." Too many podcasts ae not being created because people are letting their own negative thoughts stop them from pressing record. 

You want to build the habit of pressing the record button to feel comfortable behind the microphone without going too far to the point where you become obnoxious. 

The Giant Carrot of Impact

One thing that motivates me to create my podcast is I want to help people avoid making podcasting mistakes. Recently, I've been pointing out how Listennotes shows a bogus stat that can be disproven quickly. Consequently, anyone quoting these stats is either uninformed (and setting themselves up to look silly) or is preying on the uninformed. I ran into one person who seemed to fit the "prey on the uninformed" category. This depressed me. I was shocked. I felt like I had done a bad job in this video, and that video showed how stupid this stat was. 

Then I got an email from someone who had seen an interaction I had with this person on YouTube and basically said that THEY HAD SEEN MY VIDEOS   and now understood how stupid that stat is. So while this one podcast guru did not, this person did. My efforts had impacted this person in a positive way. I was amazed at how this made me feel (I'm sure a large amount of dopamine in my brain was released).

If you are a person with a mission, and a passion, don't let imposter syndrome stop you from impacting the world

Ready To Start Your Podcast?

You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/listener

QUESTION OF THE MONTH

This month the question is one I often do in January. What are your top podcasting pet peeves? Those little things that drive you nuts.

Leave Your Answer at  www.schoolofpodcasting.com/question

Deadline is 1/27/23

Where I Will Be?

I look forward to seeing you all; please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where

Every year since 2013 I end the year asking my listeners what their favorite podcast is, and WHY it is their favorite podcast. 

This gives me insights into my audience (many more females replying than I got back in 2013) and I find out about potential shows that I may want to network with (as we are already sharing an audience). 

Thanks to everyone who contributed, I deeply appreciate your participation. Some of you have been around since episode 1, and that boggles my mind. 

Ready To Start Your Podcast

You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/listener

My Favorite Podcast Is

2:11 Steve Stewart still loves the Stacking Benjamins show, but instead of mentioning that show again he mentioned the This is awkward show about finance and more. Steve is also one of the founders of the Podcast Editor Academy. It is a phenomenal resource if you want to make some money as an editor.

05:24 Brian Goodwin from the Relaxed Male podcast loves the Life Coach School podcast.

08:20 Brooke Smothers from the RV Outwest show loves How I Built This by Guy Rax

09:43 Chris Lewis from the Dads with daughters loves the Real Brian Show

10:54 Chris Nesi from the House of Ed Tech loves the Warm Up Show.

13:53 Daniel J Lewis from the Audacity to Podcast loves the Podcasting 2.0 Show.

18:26 DR Who produces the Life After Corporate show loves the Build a  Big Podcast Show by David Hooper.

21:44 Super Joe Pardo (organizer of the Indie Pod Conference) loves the Disney Dish Show 23:10 John Wilkerson from the Struggling for Purpose show loves the Truce Podcast. 24:23 Kim Newlove from The Pharmacist's Voice loves the School of Podcasting (this show). 28:23 Mark Vinet from The History of North America show loves the Book Notes Plus show. 29:09 Mike Dell from the Podcast Insider show loves the Lehto's Law show.

31:00 Neil Scott of the Recovery Coast to Coast show loves the Bob Lefsetz podcast.

34:06 Nina loves the School of Podcasting

42:23Nyree from The Ferret Paradigm Podcast and The Fauna Paradigm shows loves a show that just split in two due to some co-host tensions. Check out Curious Freedom and The Arto f Decluttering.    45:36 Paul From the Pass ACLS Tip of the Day loves the Everything Everywhere show. Here the host of Everything Everywhere on episode 854 where he explains how he grows his show. 47:38 Richard from the Veterans Day Room loves the Build a Big Podcast show. 51:43 Rich Palmer loves the Voice Over Body Shop Show.

54:03 Taylor Marek loves The Expert Ownership show

55:22 York From Welcome to Earth Stories show loves the Matt Walsh show. 57:11 Scott Johnson from the What Was That Like? show loves the 7 Minute Stories show. 59:49 Jim Collison from the Home Gadget Geeks show loves One Nation Under Whiskey show. 01:01:46 Dave Jackson from the Your Podcast Consultant show loves the No Agenda Show

QUESTION OF THE MONTH

This month the question is one I often do in January. What are your top podcasting pet peeve? Those little things that drive you nuts.

Leave Your Answer at  www.schoolofpodcasting.com/question

Deadline is 1/27/23

Ready To Start Your Podcast

You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching, and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/listener

QUESTION OF THE MONTH

This month the question is one I often do in January. What are your top podcasting pet peeve? Those little things that drive you nuts.

Leave Your Answer at  www.schoolofpodcasting.com/question

Deadline is 1/27/23

Become a School of Podcasting Affiliate

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and sign up. When someone signs up using your link, you earn a commission. That commission is paid every month they stay subscribed. Start Earning Today

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Creating a successful and engaging podcastpromo requires careful planning and dedication. Whether you are creating a podcast promo or radio ad, it is important to have a clear understanding of your target audience (hyper clear). By taking into consideration the message you want to convey, the format of your audio advertisement, you can craft an effective promo for your podcast that resonates with listeners. This episode Neil Hedley from Knopp Studios who has such a wide skillset (radio, tv, advertising, copywriting, comedian, and instructor of the copywriting 101 course - use coupon sop50).  Helps me understand there is no "cookie cutter recipe" for making a good podcast promo. 

Ready To Start Your Podcast

You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/listener

Creating a Good Podcast Promo

In talking with Neil from The Voice In My Head we discover there is no "paint by numbers" path to making a great podcast promo. There are some best practices such as:

• Niche down until you have a crystal clear picture of your audience. 
• The message about your show is not a one size fits all situation. If you are advertising on "Joe Rogan Experience" and the "Minister Bob" show, 
• What is missing in most ads is they are just the facts - they are not entertaining or memorable.
• The job of the first sentence is to get you to listen to the second sentence.
• There is a skip ad button on YouTube, but no "play ad again."
• People don't hate ads, they hate BAD ads. 

Connect with Neil

Copywriting 101 Course (use coupon sop50)

Neil's Book Copywriting 101: What Was That Number Again?: Crimes Against Advertising and How to Prevent Them

Neil's Agency KNOPP STUDIOS

The Voice in My Hed Show 

Because of My Podcast I'm a Pop Up Pastor

Because of the Speak Life Church Podcast Kenn was able to fulfill my Call to ministry.

The speak life podcast is a church without walls.

I am an at-large pop-up pastor to about 300 people nationally.  

I have been able to travel to officiate Christian weddings, perform baptisms, and funerals, and answer the call to counsel ten people considering suicide.

https://www.blanchardnetwork.com/show/speak-life-church/ speaklifechurch.net 

Can you finish the statement "Because of my podcast _______"? Head over to our contact page and share it.

QUESTION OF THE MONTH

This month the question is the one I do over December. What is your favorite podcast in 2022, and WHY? You can only choose ONE (I know it's hard). If you can get their website URL, that would be VERY helpful. Also, be sure to mention your show, it's the website and a little bit about it.

Leave Your Answer at  www.schoolofpodcasting.com/question

Deadline is 12/30/22

Where I Will Be?

I look forward to seeing you all; please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where

Mentioned In This Episode

Neil's Previous Episode  Tips Podcasters Can Use From Radio with Neil Hedley

Seth Godin Books on Amazon (aff)

What Was That Like Podcast

Dave In Your Pocket - Coaching without Calendars

Follow the Show and Never Miss an Episode on:

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Check out New Podcast Apps for apps to stream bitcoin to podcasters.

Did You Get Value From This Episode?

Enjoy the Show? Buy Dave a Coffee

and give some of that value back. 

Become a School of Podcasting Affiliate

Go to schoolofpodcasting.com/affiliates

and sign up. When someone signs up using your link, you earn a commission. That commission is paid every month they stay subscribed. Start Earning Today

A study has shown the results of 1700 new podcasters, and 41% saw their new podcast as an opportunity for additional income, with 29% of those wanting to be their main source of income. There are people who will charge you THOUSANDS of dollars (in three easy payments) who will GUARANTEE a top spot in podcasts apps. They quote their listennotes stats (even when they know they are bogus, see video 1 and video 2) and promote affiliate products - not because they are good - but because they have the highest commission. 

I'm not them. Today I reveal the truth - even if it is not what you want to hear. 

So The Plan is to Start a Podcast and Get Advertisers?

Less than 10% of podcasters get the number of downloads per episode after 30 days to get a host ready from a "big sponsor." source

Programmatic ads have a CPM that may be  around $12 CPM (cost per thousand downloads) source

The median number of podcasters is around 150 (per libsyn)and the average is around 1500. The median on Buzzsprout is 30. 

The aver CPM for Advertisecast is $24ish and they require 10,000 downloads per episode. source

Please note, I'm not saying smaller shows with 1000 downloads an episode can't get a sponsor. With podcasting, it always "Depends" on your topic. If you DO have a hyper niche or hyper-local podcast you can charge more than the rates above. 

Bruce Chamoff from the NYC Podcast Network

I first ran into Bruce when he invited me to be a speaker at his Podknow 2023 Online Event. I wanted to talk to Bruce because I don't see eye to eye on some of the things he does, and I wanted to no more. One was having a network where the topics weren't related. 

Brice started the NYC Podcast Network back in 2005 (it was the Long Island Podcast Network back then). He has slowly broadened the scope and plans on rebranding it to the Global Podcast Network. 

Bruce is monetizing by having podcaster pay to be promoted on his site, which gets 20-25 thousand unique visitors a month. That would put him in the top 20% (Source). 

You can join for free or pay a small monthly fee to be featured on the site. Bruce monitors all the activity on the website so you can evaluate your traffic from the site and decide if it's worth the fee, or stay with a free plan (or leave - I'm somewhat worried about having another site competing with YOUR website)

Certain plans on the site allow you to link to our show on popular podcast platforms, as well as monetization links, and link to your website (which you can do on your own site for free).

Bruce likens it to a social media site based around podcasting. What makes his site different is his level of categorization. 

You can sign up for free, try it, and check your stats to see if this works for you. 

 

My "Thanks Dave" Engagement Experiment

For three weeks, I swapped out my typical School of Podcasting Advertisement and askws people if they felt I had given value over the years (and they had never joined the School of Podcasting) if they would give some of that value back by going to www.schoolofpodcasting.com/thanks

Six people said "Thanks" and gave some value back (Ranging from $5-$25). 

Steve at Wayword studios

Letitia Evans

James Cridland From Podnews

Craig Wealand from Ingles Podcast

DR from Mouthy Broad Media

Try Price from Front Porch Studios

If you take 6/1500 that is .04% (not 4% POINT ZERO 4)

I've mentioned in the past that I've heard the VERY popular show Radiolab do a "Fundraiser" type episode trying to get UP TO 1% of their audience to donate. When I've spoken to other people in the industry, a good engagement level is 2-3%. 

If I count the people who are Patrons and Students, I'm somewhere near that ballpark.

Mentioned in This Episode

Building a Podcast Network

Behind the Scenes of the Trek.fm Network

How to Start a Podcast Network: The Good, the Bad, the Ugly

Dave's Listener Survey

Join the Live Focus Group For the School of Podcasting

Question of the Month

Where I Will Be

Creating a successful podcast takes more than just having a great idea. To ensure that the show resonates with listeners, podcasters must understand their audience and the topics they want to hear. Audience surveys are an invaluable tool to help podcasters understand their listeners and create content tailored to them. In this article, we will look at why audience surveys are so crucial for podcasters, as well as some tips on how best to use them.

Why Have a Survey?

1. Advertisers 2. Understanding who listening? 3. Understand what they want 4. To help you deliver more value in your show

Creating Your Survey

What is the goal of this survey? Why are you creating this survey? What do you hope to accomplish with this survey? How will you use the data you are collecting?

Question Tips:

Explain to the recipients why you are doing this survey and how it will benefit THEM.

Start with general questions and then get specific.

If you are doing a sliding scale, make it an even number 1-4 instead of 1-5, as it eliminates the ability to choose the items in the middle.

If you have advertisers ask if people have purchased one of your sponsor's products.

Much more information on the site

Take My Survey

I'm giving away a $25 Amazon gift card, a 30 minutes consultation, and a copy of my book Profit From Your Podcast Proven Strategies to turn Listeners into a Livelihood

TAKE THE SURVEY

Attend the LIVE FEEDBACK Webinar on January 4th at 6:30 PM

Ready To Start Your Podcast

You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching, and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/listener

QUESTION OF THE MONTH

This month the question is the one I do over December. What is your favorite podcast in 2022, and WHY? You can only choose ONE (I know it's hard). If you can get their website URL, that would be VERY helpful. Also, be sure to mention your show, it's website and a little bit about it.

Leave Your Answer at  www.schoolofpodcasting.com/question

Deadline is 12/30/22

BUILD YOUR PODCAST PROFITS STRATEGY WORKSHOP

Tired of struggling to monetize your podcast?

December 17th 10AM-1PM Central

This is not a webinar, it is a workshop, so come prepared to work. There are only 12 seats, so everyone walks out with their monetization strategy. The price is $97

Where I Will Be?

I look forward to seeing you all. Please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where

Mentioned In This Episode

Google Forms

Edison Research Sample Podcast Listener Survey

Horse Radio Network

Dog Podcast Network

What Was That Like Show

Dave In Your Pocket (Coaching without calendars)

Podcast Talent Coach

Podcast Review Show

Jim Harold

Trapper Jack

Ask the Podcast Coach

Jim Collison

Darknet Diaries ( Jack on Episode 758 )

More information on website

Follow the Show and Never Miss an Episode on:

Apple - Google - Spotify - Amazon

Check out New Podcast Apps for apps to stream bitcoin to podcasters.

Did You Get Value From This Episode?

Enjoy the Show? Buy Dave a Coffee

and give some of that value back. 

Podcasts are like Lay's potato chips (you can't have just one). Once you start one, Getting the itch to start a second is something people are thinking about. With this in mind, we look at questions you should ask before starting your first, second, third... podcast.

Ready To Start Your Podcast?

You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/listener

 

Podcasters Pondering a Second Show

Kim Newlove of the Pharmacist's Voice is considering doing a local show about Perrysburg Ohio.

Dr. Brad Miller of the Overcoming Adversity show has launched Santa Clause Says Podcast.

Mark Vinet of the History of North America show is mixing in his historical fiction books (for me I would put these in their own show, and promote them in his first show).

Matt Rafferty of the Author Inside You is thinking of doing a local show that interviews local businesses.

Dave Jackson (me) is bringing back a show with a new format at MonthlyChallenge.fit

5 Questions You Should Answer When Starting Your Podcast

1. Why are you starting a podcast?
2. Is this a passion project or a business?
3. Who is your audience
4. What do they want to hear? (Why will they listen to your podcast?)
5. How will you gauge your success?

(Bonus) What will you stop doing to find the time to do this show?

My Black Friday Purchases

I like the output of Deverberate for cleaning up bad audio that has lots of reverb. 

I also purchased Wiser Notification (aff) to make my pop-ups on my site, and to show social proof on my site. (coupon BF2022-30 )

QUESTION OF THE MONTH

This month the question is the one I do every December. What is your favorite podcast in 2022 and WHY? You can only choose ONE (I know it's hard). If you can get their website URL that would be VERY helpful. Also be sure to mention your show, its website, and a little bit about it.

Leave Your Answer at  www.schoolofpodcasting.com/question

Deadline is 12/30/22

Where I Will Be?

I look forward to seeing you all, please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where

Put Dave In Your Pocket!

If you are a podcaster (or future podcaster) who would like to retain Dave's services without joining the School of Podcasting, I'm not using a new system to allow us to do this with zero scheduling conflicts. Check out daveinyourpocket.com

 

Mentioned In This Episode

schoolofpodcasting.com/listener

Northeast Ohio Podcast

Pharmacist's Voice

Overcoming Adversity

Santa Clause Says

the History of North America show

historical fiction books

the Author Inside You

MonthlyChallenge.fit

Building a Better Dave

Podcast Rodeo Show

Ask the Podcast Coach

Podcast Review Show

Your Podcast Consultant

The History of Six Shooter

This episode originates at www.schoolofpodcasting.com/855

Gary Arndt is an award-winning travel photographer, blogger, and podcaster who has been traveling the globe for 10 years when covid devastated the travel industry leaving Gary with nothing. Gary knows the value of promotion. He's used various strategies to grow his podcast Everything Everywhere, including partnering with other podcasts, leveraging his blog traffic, and giving listeners an incentive to subscribe. He also started paying for promotions on other podcasts. As a result, his podcast has reached a wider audience and he's been able to connect with more listeners and is approaching 1 million downloads per month.

Ready To Start Your Podcast?

You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/listener

Gary Arndt's Multiple Strategy Approach

When Gary first launched his 7-day-a-week podcast Everything Everywhere Gary says he was getting around 6000 downloads per episode. Fast forward two and a half year and Gary is approaching getting 1 million downloads per month (a growth of 167%). How did he do it?

Gary's Strategies:

He never turns down an interview.

He executes feed drops (cross-promotion) with other shows.

His show is listed in all directories.

He has a budget to promote his show on other podcasts.

He is investigating advertising in magazines that match his show.

It's Not the ONE thing he is doing. He is DOING THE WORK.

In today's show you will hear:

Why social media doesn’t convert that well for podcasting. How Gary chooses his subjects? What are Gary's growth strategies for your podcast? Why do you think your media property can get away with doing nothing? How to get people to buy your ads. The Spanish National Tourism Board is one of Gary's biggest supporters. Gary may turn his scripts into a book in the future. Podcast Quick Tip: Trade Each Podcast Episode Like a Blog Post On Your Website

Make sure your podcast information in your media points to your website. Then when making a new episode, have the link in the episode point to a URL where your audience can find more information (and do all the things you want them to do on your website) This can also lead to boosting your Google SEO Score. If you need a website see Cooler Websites or Name Cheap. If you need a website check out Podcast Page, or Learnpodpage.com (Free course)

QUESTION OF THE MONTH

This month the question is from Matt Rafferty  The Author Inside for You show and he wants to know:

The question is, “What is your Next Podcast going to be about?” Not your next episode, but your next SHOW. We all know it is hard to have just one…

If you're sticking to just one, explain that as well.

Leave Your Answer at  www.schoolofpodcasting.com/question

Deadline is 11/25/22

Where I Will Be?

I look forward to seeing you all, please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where

Mentioned In This Episode

Everything Everywhere

School of Podcasting.com/listener

Podcast Addict Overcast Buzzsprout Ads Spotify Ads Podbean Pocketcasts Castbox Fountain.fm

www.trypodpage.com and www.learnpodpage.com

More info on ADvertising on other shows on Episode 843

Say Thank You

www.schoolofpodcasting.com/thanks

This podcast episode discusses the pros and cons of using artificial intelligence to help with copywriting for a podcast, and whether or not it's worth it. Is the Capsho software really worth the price tag?

Ready To Start Your Podcast

You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/listener

Holiday Hours For Apple and Your Media Hosts

Apple has posted their holiday hours.

From 11/29/22 - 11/27/22 along with 12/23/22 - 1/2/23, new shows and channels or subscriptions submitted during these windows may not be available within our regular. And responses to support inquiries might be slightly delayed plan accordingly and submit any new content with this in mind, 

According to Rob Walch at Libsyn, "If you want to have a full launch by January 1,  you should submit by November 15."

What If I don't submit by November 15th? All is not lost, the world has waited 18 years for your podcast, it may have to wait another week. 

Be Kind To Your Media Hosts

No matter what the company is, your media host, email providers, etc, please remember that everyone is taking time off to be with their family and friends, etc. Lighting up a company on social isn't going to help because (more than likely) nobody is home as they are also with their friends and family (and maybe you should be too). 

Join my New Dynamic Podcast Newsletter

I'm "doubling down" on a podcast newsletter. This will have podcast news, spotlight podcasts, links to my episodes, what is catching my eye, and behind-the-scenes information at the School of Podcasting. If you go to www.schoolofpodcasting.com/newsletter you can check what you want to read. If you're already on the list you will get an email asking you to specify later in the week. For those who are curious, I'm using Mailerlite. 

Speaking of the newsletter, I am working on an episode about using a newsletter with your podcast. I've got a few interviews lined up as I want this to be a narrative-style podcast. If you use an email list with your podcast, I'd love to interview you. Contact me

My First Impression of Capsho the AI Copywriting Tool For Podcasters

According to their website, Capsho claims, "The Best AI Copywriting Software for Podcasters. Create your podcast promotional copy in under 10 minutes." You upload your episode, and it spits out:

• Episode title
• Episode description
• Show notes
• Blog post
• Promotional Email
• Social Media Captions (for all platforms)
• LinkedIn Article
• Transcript

Is It Worth It?

There are lots of products with AI (Artificial Intelligence). Word Hero will help you write over 60 different types of descriptions starting at $50/month (there is also a  lifetime deal aff). Anyword is another copywriting tool for $30/month. Descript with transcribe and make it easy to edit your show (and they have that amazing studio sound tool). Headliner Studio from CoSchedule is $9/month. With Capsho plans starting at $29/month, I believe it delivers enough value (but that depends on your budget). In my world, I've decided to keep using it and see how it performs. 

AI Will NEVER Release a Human

I will get into this later, but while a computer can imitate a human, I feel it can't replace. We are all different with these things called opinions and personalities, and even though I can specify a tone in some AI products like Word Hero it almost always needs a tweak to match your personality. 

So Who Is Capsho Good For?

If you're not writing anything or struggling, this does a lot of the heavy lifting. If would love to have someone help you with your description, titles, etc but can't afford a virtual assistant, but can find $29-$90 in the monthly budget, then this might be a good fit. As always, you pay in one of two currencies, time or money. Whichever one you have the most of, use that. 

QUESTION OF THE MONTH

This month the question is from Matt Rafferty  The Author Inside for You show and he wants to know:

The question is, “What is your Next Podcast going to be about?” Not your next episode, but your next SHOW. We all know it is hard to have just one…

If you're sticking to just one, explain that as well.

Leave Your Answer at  www.schoolofpodcasting.com/question

Deadline is 11/25/22

Videos To Watch

Watch Capsho Video Demo

Up with People Special 

Up With People Superbowl

Mentioned In This Episode

School of Podcasting

Capsho

Word Hero (lifetime deal )

Anyword

Descript

Headliner Studio

Mailerlite

Repurpose.io

Jasper

Surfer SEO

Castamatic

New Podcast Apps

Neil Hedley Episode on Advertising

Neil's Copywriting Course Enhanced Marketing

Tom Webster penned two AMAZING articles on how podcasting needs to learn from radio. Part 1 and Part 2

Book: The Copywriter's Handbook: A Step-by-Step Guide to Writing Copy That Sells

In a world where we are constantly bombarded with images and noise, it's easy to forget the power of words. But words are still the most powerful tool we have for communication. They can be used to connect with others, to share our stories, and to create change.

Podcasting is one of the most intimate forms of communication. It's a way to use words to connect with others in a very personal way. When you hear someone's voice, it feels like they're speaking directly to you. And when you share your own story, you have the opportunity to really connect with your listeners.

I was interviewed and the interviewer changed the question from "What is your favorite Books" to "What is one of your favorite books." It puts a whole different level of pressure on the guest. This got me to thinking are there any other words that we can substitute to have a larger impact on our audience. 

Ready To Start Your Podcast

You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/listener

Mark Achieve More Success Quick by Changing From Whining to Winning

Mark start a new podcast about the new Lord of the Rings show, and instead of explaining how the was costing money, and it took time, and even when the show wasn't putting out more episodes, he had to pay for hosting, etc he changed his strategy.

Mark asked if they received any value, and if they did, would they mind giving any of it back and giving them one link (so it's one call to action). 

In his first season, he received around $900. For this old podcast, he also received $900 but it took him between 9-0 years. 

Don't Say This Say That

Instead of asking "What is your favorite ____? " you can ask a quest, "What is ONE OF YOUR favorite ____? This still allows us to hear their favorites without having to make them pick their absolute favorite

Instead of asking is someone interested in coming on your show, ask them if they are willing. When it comes to willing vs interested, willing sounds more open. 

When the doctor asked "Are there any other concerns you'd like to address in this visit?" 53% of patients responded affirmatively. Yet when the doctor asked "Are there some other concerns you'd like to address in this visit?" a whopping 90% of patients responded affirmatively.    Why? Patients were primed by how each of the words is used elsewhere. Naming "some" concerns implies you have options. "Any" implies random guesswork (at best) or an exhaustive list (at worst.)  The word "some" evokes a positive response. (source)   Quick Keys to Communication Keep it simple. Is it unexpected? Be specific Say it in a way that makes your listener invokes emotions. Always use stories when possible Book: Made to Stick: Why Some Ideas Survive and Others Die  

QUESTION OF THE MONTH

This month the question is from Matt Rafferty  The Author Inside for You show and he wants to know:

The question is, “What is your Next Podcast going to be about?” Not your next episode, but your next SHOW. We all know it is hard to have just one…

If you're sticking to just one, explain that as well.

Leave Your Answer at  www.schoolofpodcasting.com/question

Deadline is 11/25/22

Where I Will Be?

I look forward to seeing you all, please come up and say high. To see my full itinerary, go to schoolofpodcasting.com/where

Mentioned In This Episode

School of Podcasting

Schoolofpodcasting.com/listener

Rings of Power Podcast

ringsofpowerpodcast.com

Resourceful Designer

resourcefuldesigner.com

Podcast Branding

podcastbranding.co

Book: Made to Stick: Why Some Ideas Survive and Others Die

The Author Inside for You show

Jerry Seinfeld Explains the Pop Tart Joke

https://youtu.be/itWxXyCfW5s    My Podcast Reviews https://supportthisshow.com/mpr

Dave Jackson's YouTube Channel

Book: Profit From Your Podcast

Ben Locker Copywriter

Is podcast production getting stale? It seems you either do a solo show, or an interview show. The big networks do narrative style, and next week your Granma is launching a true crime show...

Patrick Keller from the Big Seance show wanted to know if anyone was ignoring those "Podcasting Best Practices" and if so, why? (Please note podcasting best practices are subject to a wide view of opinions). 

Ready To Start Your Podcast

You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/listener

QUESTION OF THE MONTH

This month the question is from Matt Rafferty  The Author Inside for You show and he wants to know:

The question is, “What is your Next Podcast going to be about?” Not your next episode, but your next SHOW. We all know it is hard to have just one…

If you're sticking to just one, explain that as well.

Leave Your Answer at  www.schoolofpodcasting.com/question

Deadline is 11/25/22

Participants

Patrick from the Big Séance

Kim from The Pharmacist's Voice

Gary from The Everything Everywhere Show

Bill from The Strokecast

Mark from PodcastBranding.co

Mark from The History of North America

Scott from What Was That Like

Karen from Just Grow Something

Matt from the Author Inside You

Paul - Fighting Through Podcast WW2 History

Todd - Guardian Downcast

Dave - School of Podcasting

Mentioned In This Episode

Paypal Snuck their $2500 fine back into their TOS

Podcast Rodeo Show

Criminal Podcast

Film Booth YouTube Thumbnail

School of Podcasting

FOLLOW THE SHOW

schoolofpodcasting.com/follow