School of Podcasting: Expert Tips for Launching and Growing Your Podcast

We all know that person who is always embarking on new adventures and taking risks. It seems like they were born with an innate sense of courage - but the truth is, everyone has the potential for courage. Doubt is part of the podcasting process. Today I'm back from the Erma Bombeck Writers Workshop with some insights to help you get started and keep going. 

I also made some mistakes that I will share and some insights on some tools and strategies. 

Ready To Start Your Podcast

You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/listener

QUESTION OF THE MONTH

This month the question is from Patrick from the Big Seance www.bigseance.com and he wants to know:

What standard or tradition in podcasting do you tend to ignore and why do you do it differently?

Don't forget to say the name of your show and website, and a little bit about your show.

I need your answer by 10/28/22

Leave Your Answer at  www.schoolofpodcasting.com/question

Because of My Podcast - I'm Going to Dubai

Harry Durran of Podcast Junkies was on episode 767 talking about his hyper-niche Vertical Farming Podcast, and Because of that Podcast, her is going to Dubai. How cool is that? Learn more about that show at schoolofpodcasting.com/767

Where I Will Be?

I look forward to seeing you all, please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where

Mentioned In This Episode

School of Podcasting

Samson Q2U Microphone

Zoom Podtrak Recorder/Interface

Profit From Your Podcast Book

My Spouse Has Dementia

Convertkit Email Tool

Substack Email List Tool

Leighann Lord (Very Funny Lady)

Erma Bombeck on Amazon (aff)

Erma Bombeck Writers Workshop

Elizabeth Gilbert Big Magic book (aff)

Katrina Little

Harry Durran Episode 767

Podcast Junkies

Someday Is Today: 22 Simple, Actionable Ways to Propel Your Creative Life and Storyworthy by Matthew Dicks

Time Table

00-00:55 Opening 56:00 Introduction 01:43:00 Because of My Podcast 03:50 Age is a Number 11:13 Join the School of Podcasting 12:36 Follow the Show 12:55 I'll start podcasting as soon as .... 16:18 Not Everyone Will "Get you" 18:00 Creepy Dudes ENOUGH! 19:42 Book Titles 20:15 Make the Podcast You Want to Hear 20:55 Someday is Today Snippet 24:45 Creators Create 25:54 Start where you are... 26:40 What is the worst thing that could happen? 27:06 What is Stopping You? 28:38 Getting Unstuck with Katrina Kittle 35:50 Notes on My Presentation 39:48 Tools and Strategies from The Event 46:13 Question of the Month 47:42 Where will I be? 48:25 Three Magic Words 50:12 Join the School of Podcasting 51:08 Bloopers

This podcast is value-for-value enabled which means you can send boosts and boostagrams using a new modern app. You can also Buy Me a Coffee (or 5...). This podcast took 9 hours to research, record, edit, document, and publish. 

Follow the Show and Never Miss an Episode on:

Apple - Google - Spotify - Amazon

 

 

 

Audience analysis is a critical part of any effective communication. Without understanding what your audience wants, needs, and values, it is impossible to create a message that will resonate. Fortunately, there are a few key methods for understanding your audience so that you can better serve them. Today I share three tools you can use to better understand your audience.

Ready To Start Your Podcast

You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/listener

Learn the secret to reading your audience's mind

Today I show you three strategies:

Amazon Strategy

1. Look at 4 and 2-star reviews in Amazon. They typically are more constructive and specific than 1 and 5-star reviews.

Search YouTube

2. Search for your topic and YouTube and find a channel about your topic. Then go to the video and sort by popularity. Then click on the most popular video and sort the comments for the best comments.

Search Facebook

3. In Facebook when you see a topic you want to follow click the three dots ( ... an ellipsis) and choose "turn on notifications for this post." Also, there is a search box in Facebook groups that can help you find the answer quicker (often questions have been asked before). Lastly, read the rules of the group and follow them. 

Search Twitter

5. Search Hashtags on Twitter and start conversations as well as read what people are talking about. So many people only use social media to push notifications about THEM instead of going to listen and research. I found this tweet about getting more subscribers from Shawn Dill.

Click HERE to go to Twitter Advanced Search

4. Don't Poach Other People's Clients

Often people in the same genre as you will have an open community, if you join this community, don't self-promote. You are a guest in this person's house and it is very tacky to try and score clients. I am in a few groups of people who do the same thing I do. I answer questions and insights, but mostly I'm there to LISTEN. 

QUESTION OF THE MONTH

This month the question is from Patrick from the Big Seance www.bigseance.com and he wants to know:

What standard or tradition in podcasting do you tend to ignore and why do you do it differently?

Don't forget to say the name of your show and website, and a little bit about your show.

I need your answer by 10/28/22

Leave Your Answer at  www.schoolofpodcasting.com/question

Where I Will Be?

I look forward to seeing you all, please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where

Because of My Podcast

Got a "Because of My Podcast Story? go to www.schoolofpodcasting.com/because

Mentioned In This Podcast

Effie Parks from Once upon a Gene

School of Podcasting

Descript Editing Tool 

Descript Video

Hashtag for Likes Hashtag Tool

App Sumo

Profit From Your Podcast Book

Podinbox

Supapass Website Tool Lifetime Offer

People talk about how hard it is to find guests for their show. I think a more accurate statement is "it's hard to find a good guest for your show." Today I have directories where you can list your show (and yourself) to help you connect with the podcasting space. 

Dave's Fun Text Tool

I'm testing TextMagic (aff) because there is no monthly fee. There is a $4/month fee for the phone line, and they charge you 4 cents per text I send. I'm not using this for marketing, I am using it to auto-respond when people text the words (with follow or new to 833204405) you will get a text from me. I'm using Text Magic (aff link). 

Previous Episode on All thing Interviews

Previously I did an episode 678 about interviews from both sides of the microphone. 

Keeping Track of Who and When You Contact Potential Podcast Guests

The tool is used for this is Less Annoying CRM which isn't so much about building sales funnels as it is a way to keep track of your contact with people. There is a free CRM from Hub Spot but there is a bit of a learning curve.

Here is a List of Places Where You Can Find Guests For Your Podcast

PodcastGuests.com

For Podcasters: Invite relevant experts and other podcasters to be guests on your podcast. For Experts: Get booked on great podcasts to expand your reach and audience. I have received more quality interviews from this resource than any other guest booking service.

Guest.io

Guest.io is the world's only marketplace to find professional guests and platforms. Got some publicity as this incorporates the ability to charge to be on a show, or charge a fee to appear on a show.

Padverb

You can use Padverb to discover new, exciting interview guests. Our site lists more than 10,000 influencers organized by professional category, such as authors economists, journalists, etc. You can also search profiles by name and browse interviews by keyword.

Podmatch

Imagine Your Favorite Online Dating App, But Instead Of Using It For Finding Dates, You're Booking Podcast Interviews. We Use The Same(ish) Technology For Automated Matching!

Anchor Guest

Create your profile as a podcaster, guest speaker, or both!

Getting booked as a podcast guest has never been this simple. Podcast hosts can easily browse our network of speakers and make direct contact with them for bookings

Audry.io

Whether you’re a seasoned podcaster or just starting out, collaboration is the key to reaching your goals. That’s why at Audry, we bring hosts together to help them grow their audiences and find new ways to communicate.

Podbooker

The Easiest Way To Get Booked on Podcasts

Radio Guest List

We help radio talk show, podcast, online radio show, satellite radio, and TV program hosts, bookers, and producers to find new talk show guests, authors, and experts to interview "on the air" – easily and for free!

Perfect Podcast Guests

Podcast producers, podcast hosts, & schedulers get free access to top-notch industry experts, authors, thought leaders, executives, & entrepreneurs to be guests on YOUR show

Command Your Brand

WE HELP VISIONARY FOUNDERS TO IMPACT THE WORLD & BETTER MANKIND THROUGH THE POWER OF APPEARING ON TOP PODCASTS.

Guest Booking Agencies

Interview Connections

We will find and book the right guests on your show so you can focus on hosting your show and growing your audience.

Interview Vallet

We help amazing brands grow their business with Podcast Interview Marketing.

Kitcaster

Let us schedule your podcast interviews on the world’s top podcasts

Expert Bookers

We ensure you get outstanding customer service and quality bookings because we work one-on-one with you.

Podcast Bookers

We Deliver More SEO & Lead Generation Power Than Any Other Podcast Guesting Service. Period.

as of 10/2022 prices start at $600/2 interviews

Podcagent

Podcagent is your best podcast booking agent partner to deliver you the best connections for your business. (from their website)

Podino

Podino is the agency that inspires and makes world a better place

Podcasting You

WE HELP REAL ESTATE INVESTORS & AGENTS Raise Capital, Generate More Exposure, and Increase Their Networking Opportunities By Appearing On Top-Rated Podcast

Guest Booker

WE FIND GUESTS FOR YOUR TV & RADIO SHOW!

Podcast Guesting Pro

Podcast Guesting Pro is a dedicated Podcast Booking Agency that works with B2B thought leaders. We help you reach new audiences and build your authority. We operate as your own dedicated PR Team. Based on your profile, we find and then book you on high-quality podcasts aligned to your key topics. We manage all the Podcast Pitches, follow-ups, and onboarding.

LIST OF OPPORTUNITIES

Help a Reporter

HARO connects journalists seeking expertise to include in their content with sources who have that expertise.

Response Source

Hundreds of journalists send requests through ResponseSource each week

Fore more resources see www.podcastingresources.com

QUESTION OF THE MONTH

This month the question is from Patrick from the Big Seance www.bigseance.com and he wants to know:

What standard or tradition in podcasting do you tend to ignore and why do you do it differently?

Don't forget to say the name of your show and website, and a little bit about your show.

I need your answer by 10/28/22

Leave Your Answer at  www.schoolofpodcasting.com/question

Where I Will Be?

I look forward to seeing you all, please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where

Ready To Start Your Podcast

You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/listener

Mentioned In This Episode

Leave a "Because of My Podcast" story

Is it Time to Sell Your Podcast? Episode 847

Video on Review Different Services

Hubspot CRM Article

Less Annoying CRM

Join the School of Podcasting

episode 678 - All things Interviews

Dave On YouTube

School of Podcasting Newsletter

Follow the School of Podcasting in Your Favorite Podcast App

Podcast Guest Experts on Facebook

Podcast Guest Club on Facebook

Podcast Guest Connection (facebook)

Need A Guest (facebook)

Podcast Guest Collaboration Community - Find a Guest, Be a Guest (Facebook)

Podcast Guest Connection (facebook)

Podcast Guest Exchange (reddit)

Today I share how I saw the power one person's influence can have as I went to a documentary about Kenny Lambert, and they filled a historic theater in downtown Akron. Why not you? Kenny was a homeless drug addict, and now his influence has helped a ton of people. 

Heather Osgood is the founder of True Native Media, a podcast representation agency specializing in podcast advertising. She is also the founder of The Podcast Broker, a marketplace for buying and selling podcasts. With an extensive background in radio advertising and a love for podcasting, Heather was in a unique position to start an agency that could help both advertisers get better results and assist podcasters in finding sponsors. 

She is the host of The Podcast Advertising Playbook, a show dedicated to educating anyone interested in podcast advertising. When Heather is not playing matchmaker to brands and podcasts, you will find her hiking and spending time with her family at the beach.

I Saw What One Person Can Do

I interview Kenny Lambert from Just a Dad From Akron, on my Akron Podcast show. Kenny explains how he was homeless and suffering from drug addiction, and now he is sober and lives to give back. His life has been turned into a documentary that filled a historic theater in downtown Akron. It was amazing to see all the people one person can touch and to see his influence all in one place. It was amazing.

Heather Osgood Can Help You Sell Your Podcast

Heather Osgood (along with Ben Richardson and Alberto Betella from Rss.com James Cridland From Podnews, and Gordan "The Podcast Lawyer" Firemark) have launched the Podcast Broker 

The Podcast Broker was created to simplify the process of buying or selling an established podcast. Utilizing years of experience, we provide a roadmap to execute a well-crafted hand-off from host to host to ensure a seamless experience for both parties.

QUESTION OF THE MONTH

This month the question is from Patrick from the Big Seance www.bigseance.com and he wants to know:

What standard or tradition in podcasting do you tend to ignore and why do you do it differently?

Don't forget to say the name of your show and website, and a little bit about your show.

I need your answer by 10/28/22

Leave Your Answer at  www.schoolofpodcasting.com/question

Where I Will Be?

I look forward to seeing you all, please come up and say high. To see my full itinerary, go to schoolofpodcasting.com/where

Ready To Start Your Podcast

You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters.

You also get unlimited one-on-one coaching.

Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/listener

Mentioned In This Episode

Click to Text " follow " and get a link to follow 

Danny Loves Video Games: Based on the True Story of Danny Peña

Akron Podcast

The Podcast Broker

The School of Podcasting

Profit From Your Podcast

 

So people are paying to have a promo/trailer of their show played in another podcast. Does this work? Today I ask, "Have you taken action on a show after hearing their trailer on a podcast?" 

I also talk with Sunny Gault from the Podcast Network Alliance

Ready To Start Your Podcast?

You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/listener

Participants

Scott From What Was That Like http://www.whatwasthatlike.com 

Mark from the History of North America

http://www.markvinet.com/podcast/

Spencer from the Recovery Show

http://www.therecoveryshow.com

Tim From the Create Art Show 

http://www.createartpodcast.com

Tim from the Find a Podcast About

http://www.findapodcastabout.xyz

Fred From Podcast Reporter http://www.podcastreporter.com

Steve from Unknown Orbits http://www.unknownorbits.com

While trailers do work in some cases, but the thing that seems to really work is when the host (who the audience trusts) recommends a show. 

Heather Osgood will be on the show in the future, and she mentioned that feed drops are very effective at growing your show. 

The Podcast Network Alliance

I talk with Sunny Gault who is one of the people who help run the Podcast Network Alliance where podcasters who are running a podcast network get together and share strategies. 

Currently, the network is free.

Sunny also has the Independent Podcast Network and the New Mommy Media network.

 

Mentioned in This Show

Join The School of Podcasting

Poetic Earthlings.

Zoom Podtrak P4

Rodecaster Pro

The Podcast Broker

Craig from InglesPodcast.com

Profit From Your Podcast Book

Schedule a Podcast Strategy Session

 

 I had someone ask me, "Why do you think Joe Rogan is so popular? and I took some time to do some research. I wrote a blog post/video at https://schoolofpodcasting.com/how-to-do-a-podcast-like-joe-rogan/

Things We Learned/Noticed

• Joe can be a bit of a lightning rod. You either love him or hate him
• Joe had impostor syndrome.
• Joe only has guests he wants to talk to
• Joe creates an environment where people don't have to worry about triggering others. They talk freely.
• Joe actually mocks/jokes with his guests. Who do you do this with? Your closest friends. 
• Joe is authentic and it resonates.
• He spent years learning how to entertain audiences and eventually moved to where he could get more work.
• While he is a celebrity, that may work to get you to press play ONCE, but you need to deliver value to get them to click AGAIN. 
• Joe states the top skills for an interviewer are listening and thinking

My Opinion

I listen to Joe's show when I see a guest I know and want to no more.

I believe Joe could use some editing. Not to make it 20 minutes, but there are times when I am asking, "How did this make it past the edit?"

THE BOTTOM LINE

You need to be comfortable being yourself. When you try to be someone else, it's hard and doesn't work. That added weight of being someone else leads to burnout.

Play to your strengths. Let your humor shine if you have it. If you're more serious, then build a show around it. 

Everyone's biggest fear is to create a show while being themselves will result in a show that's not popular. There are SO MANY reasons why a show can fail, but I can help you avoid the most common mistakes.

Ready To Start Your Podcast

You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/listen

QUESTION OF THE MONTH

I need your answer by the end of 9/23/22

Podcasters are starting to buy ads on other podcasts as a way to grow their audience. Have you ever taken action toward a podcast after hearing a promo for their show on another podcast? When you answer be sure to tell us a little about your show, and your website.

Go to www.schoolofpodcasting.com/question

When you answer tell us about your show (including the WEBSITE ADDRESS).

Where I Will Be?

I look forward to seeing you all, please come up and say high. To see my full itinerary, go to schoolofpodcasting.com/where

MENTION IN THIS SHOW

School of Podcasting

Based on a True Story Podcast

Ozzy Osbourne Interview

Joe Rogan episode 1360 with Nikki Glaser

Joe Rogan 1679 with Adam Curry

Joe Rogan on Podcasting and Life

Conan Obrien Needs a friend 9/12/2022 with Leslie Jones

Is Podcast Success Only For Celebrities?

Leave Dave a Review

I am running into more people who say things like, "I'll start my podcast as soon as (event)," or "As soon as I get (piece of gear)." In some cases, they have been waiting for YEARS. So today I'm going to pull back the curtain a bit and show you how a podcast doesn't have to be perfect (as I leave in things I normally might remove)

Ready To Start Your Podcast

You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/listener

Because of my Podcast: I Won An Award

Craig from te Live Well and Flourish started a personal show called, "Live well and Flourish" which lead to other podcasts that Craig created for Louisiana Tech University (where Craig is a Professor) and he won an innovation award for making podcasts to go along with a textbook he c-authored.

Learn From Other's Mistakes

I Had the Wrong Country in An Episode

I had typos in a blog post (due to multiple tabs)

Leave some "Margin" in your life so you can pivot.

Have at least one episode recorded and ready to go.

Replace your file with a new repaired file. with the exact file name.

If you're using Dynamic content, make sure your volume levels are consistent.

Spotify only uses mp3 files (so don't upload an m4a file). I recommend 128 kbps stereo mp3. 

RX10 Is Released

This software has tools to clean up audio. We play "bad" audio and their "enhanced version" and again I say, sure this audio was somewhat shrill. I'm not sure spending $800 is worth the results. If you listen, there isn't a TON of difference. 

Check it out at  https://supportthisshow.com/rx10

You don't need this software to create a podcast. If you record things with a decent microphone, in a quiet area, you are probably "good enough." 

I'm not saying that you can do "whatever you want." Again, you are aiming at perfection but you land on "Very good." 

QUESTION OF THE MONTH

I need your answer by the end of September 23, 2022

THE QUESTION: Podcasters are starting to buy ads on other podcasts as a way to grow their audience. Have you ever taken action toward a podcast after hearing a promo for their show on another podcast? When you answer be sure to tell us a little about your show, and your website.

Go to www.schoolofpodcasting.com/question

When you answer tell us about your show (including the WEBSITE ADDRESS).

Where I Will Be?

I look forward to seeing you all, please come up and say high. To see my full itinerary, go to schoolofpodcasting.com/where

Become a School of Podcasting Affiliate

Go to schoolofpodcasting.com/affiliates

and sign up. When someone signs up using your link, you earn a commission. That commission is paid every month they stay subscribed. Start Earning Today

Mentioned In This Episode

Join the School of Podcasting

Live Well and Flourish

WLM Plus Plugin

Music Radio Creative

IZotope RX 10

Descript Software

School of Podcasting Affiliate

RX10 Demo Video

How Do I Get Rid of Impostor Syndrome? Part 1 How Do I Get Rid of Impostor Syndrome? Part 2

King's X Three Sides of One Amazon (aff) Spotify

This is episode 844 of the School of Podcasting part of the Power of Podcasting network.

Have you been considering using display ads on podcast apps to grow your show? I've asked Tanner Campbell to join me and share his experience with experimenting.

Advertising on Podcast Apps

Before you go spending money Tanner and I agree that this only makes sense if your podcast is part of the marketing arm that is generating income.

Ready To Start Your Podcast

You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/start

Using Podcast Display Ads to Grow Your Podcast

Spotify Ads - Minimum Spend $250

Podbay - $5/day

Overcast - Prices Vary by Category

Pocketcasts - Minimum Spend $1700

Podcast Addict - Varies

Castro - Minimum Spend $750 for 50,000 Impressions

Player.fm The only thing they show on their website is to contact [email protected]

Castobox

Get Detailed Report

Connect with Tanner

Tannerhelps.com

Good Morning Podcasters

Practical Stoicism

Dictionary of Mythology & Folklore

Mentioned In This Episode

Supercast

Switchy

School of Podcasting

My Thoughts on Podcast Movement 22

Podpreneurs Community

27 Ways to Market and Monetize a Podcast

Profit From Your Podcast Book

I met Toby at Podcast Movement Evolutions and he gave me his book Narrow Podcasting in which he gives step-by-step strategies to grow your business using podcasting. The main strategy is to interview your potential customer. I get that strategy, but what about the listener? Toby is the "Pro" behind the Pro Editing service at Blubrry, and runs his own podcasting services at narrowpodcasting.com So I brought Toby on to talk about it. 

PLEASE NOTE: This was recorded before Podcast Movement 2022 in Dallas which had some controversies.

Focusrite: The Vocaster Series Made For Podcasters

• AutoGain – Easily set your levels with the click of a button, with more than enough gain on tap (70dB) – no booster needed
• Enhance – Four podcaster-approved voice presets bring out the best in any voice
• Mute – Silence the mic with the touch of a button – don’t let unexpected interruptions get in the way of recording
• Connect your phone – Record phone calls, high quality music, or other audio from your device, seamlessly
• Record to a camera – Plug in your camera and record directly to its memory card
• Loopback – Stream calls or any other audio you can think of from your computer with two sets of stereo loopback
• Included software – Hindenburg Lite to record, three months of SquadCast Pro + Video to bring in your guests, and six months of Acast Influencer to publish, you’re ready to get your show out there
• Learn more at: Focusrite.com/Vocaster 

Narrow Podcasting With Toby Goodman

In our discussion with Toby we learn:

• Why did he write his book
• What is the Podlationship Cycle?
• The Criteria Toby Uses to Select His Guests
• What is a good podcast?
• Do Audiograms Work?
• What can a person expect from the Narrow Podcasting Course?

For more information on Toby, his book and his course. Check out

www.narrowpodcasting.com/sop

QUESTION OF THE MONTH

I need your answer by the end of August 2022

This month's question comes from Dave from Walking is Fitness which is a daily 10-minute podcast designed to help listeners find a little extra motivation to get out for a fitness walk every single day. 

THE QUESTION: Most podcast hosts have a target listener. And I would imagine like most podcasts, there are certain themes and topics that I know that are of greater interest to my target listener.

 How often do you return to these key topics?

Go to www.schoolofpodcasting.com/question

When you answer tell us about your show (including the WEBSITE ADDRESS).

Where I Will Be?

I look forward to seeing you all, please come up and say high. To see my full itinerary, go to schoolofpodcasting.com/where

Join the School of Podcasting When you join the School of Podcasting you can quit worrying about: Are people going to listen to me? (Yes, cause I'll show you how to see what they want). Am I going to sound stupid? (No, as I'll show you the magic of editing) It will cost a million dollars (No, I'll have you sounding like a million bucks without spending a million bucks).  I don't anything about this technology (You said the same thing about driving).  Get access to: Step-by-step tutorials, live group coaching, a mastermind group filled with brilliant podcasting minds,  and the ability to schedule as many one-on-one quick fix calls as you like at no extra charge.  Join worry-free with a 30-day money-back guarantee  Go to www.schoolofpodcasting.com/start

Mentioned In This Podcast

You Podcast Consultant

Narrow Podcasting Site

Narrow Podcasting Book

Join the School of Podcasting

I love it when someone who has listened to this show, and goes out and puts the strategies I talk about like make friends before promoting your podcast or service, or start from where you are, and they come back with a "Because of my podcast story..." Today Hilda followed her passion, and it lead to joining a great community. But she knew that if you want to monetize you have solve a problem for someone. She went to her friends at a nonprofit, and wait until you hear what happens, the adventure that unfolds

Focusrite: The Vocaster Series Made For Podcasters

• AutoGain – Easily set your levels with the click of a button, with more than enough gain on tap (70dB) – no booster needed
• Enhance – Four podcaster-approved voice presets bring out the best in any voice
• Mute – Silence the mic with the touch of a button – don’t let unexpected interruptions get in the way of recording
• Connect your phone – Record phone calls, high-quality music, or other audio from your device, seamlessly
• Record to a camera – Plug in your camera and record directly to its memory card
• Loopback – Stream calls or any other audio you can think of from your computer with two sets of stereo loopback
• Included software – Hindenburg Lite to record, three months of SquadCast Pro + Video to bring in your guests, and six months of Acast Influencer to publish, you’re ready to get your show out there
• Learn more at: Focusrite.com/Vocaster 

Podcast Quick Tip

When you mention any brand in your show, be sure to tweet out about your episode and that you mentioned them. In some cases, they may retweet you to their giant brand.

Interview With Holistic Hilda

In this conversation you will hear:

• Start with where you are with what you have
• Make friends and earn trust before doing any pitches
• Find a community that shares your passion
• Getting sponsors is not as easy as it looks
• Be prepared to raise your hand when opportunity knocks
• Finding clients is not as easy as it looks
• Dave reads a part of his book Profit From Your Podcast about fiscal sponsors

Find Hilda at holistichilda.com and the non-profit she helping here.

Make Money Promoting the School of Podcasting

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QUESTION OF THE MONTH

I need your answer by the end of August 2022

This month's question comes from Dave from Walking is Fitness which is a daily 10-minute podcast designed to help listeners find a little extra motivation to get out for a fitness walk every single day. 

THE QUESTION: Most podcast hosts have a target listener. And I would imagine like most podcasts, there are certain themes and topics that I know that are of greater interest to my target listener.

 How often do you return to these key topics?

Go to www.schoolofpodcasting.com/question

When you answer tell us about your show (including the WEBSITE ADDRESS).

Where I Will Be?

I look forward to seeing you all, please come up and say high. To see my full itinerary, go to schoolofpodcasting.com/where

Join the School of Podcasting

Go to www.schoolofpodcasting.com/start

Get access to step-by-step tutorials, private podcasting mastermind, group coaching, and unlimited one-on-one time-shifted consulting. 

Go to www.schoolofpodcasting.com/start

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