School of Podcasting: Expert Tips for Launching and Growing Your Podcast

I am seeing people that seem to be afraid to reach out to their audience. I get it. It's easier to have the reason of "lack of engagement" on your downloads instead of asking people for feedback on your show. 

Today I share a story on how I was ready to make sweeping changes to the Podcast Rodeo show until I decided to open up a discussion with my audience. I was at one point thinking of shutting the podcast down. It turns out that ONE person who had ideas of changing the show was in the minority. 

That doesn't mean their suggestion has no merit. I was reading Eric Nuzum's newsletter and he (of NPR experience) to 18 months to play with the format of their new show. With this in mind, I'm still doing my show, but I'm looking into implementing the things that my audience enjoys while aligning the show a bit more with my brand. I always say, "Your podcast is a recipe - not a statue." 

Question of the Month Submission

When you are in an app and see a show you probably should be listening to what inspires you to go further and potentially subscribe or follow. I need your answer by 1/28/22

Go to www.schoolofpodcasting.com/question

My New Page with Affiliate Links

Check it out at www.schoolofpodcasting.com/support if you are a person that doesn't feel they would benefit from the School of Podcasting, but wants to support the show, I've now made it easy.

Join the School of Podcasting

When you join the School of Podcasting you can quit worrying about: Are people going to listen to me? (Yes, cause I'll show you how to see what they want). Am I going to sound stupid? (No, as I'll show you the magic of editing) It will cost a million dollars (No, I'll have you sounding like a million bucks without spending a million bucks).  I don't anything about this technology (You said the same thing about driving). 

Get access to step-by-step tutorials, live group coaching, a mastermind group filled with brilliant podcasting minds,  and the ability to schedule as many one on one quick fix calls as you like at no extra charge. 

Join worry-free with a 30-day money-back guarantee 

Go to www.schoolofpodcasting.com/start

Podcast Rewind

Too Many Podcasts

Earn and Invest

Love Thy Lawyer

Mentioned in This Episode

Affiliate Link Support Page

Profit From Your Podcast Book

Eric Nuzum Newsletter

Jordan Harbinger Deals Page

Podcast Rodeo Show

Too Many Podcasts

Earn and Invest

Love Thy Lawyer

School of Podcasting

In the microwave society that we live in, most of us are not accustomed to slowing down. As a podcaster, we may associate silence with "Dead Air" which is a phrase from the radio. However, today I'm going to show you that the best answers come after the awkward pause.

The Power of the Dramatic Pause

When you put a pause before or after a point it adds emphasis to that point. 

If you put it before the point, the brain perks up waiting for the next words. 

If you put the pause after your point, it gives the brain a chance to process what was just said. 

Start Your Podcast and Grow Your Audience

When you join the School of Podcasting you no longer have to worry about buying equipment you don't need. You learn how to get comfortable behind a microphone as our community helps you create your best episodes. There are step by step videos, live group coaching, private one on one coaching, and a private mastermind group. You have every tool you need to succeed as a podcast.

Go to www.schoolofpodcasting.com/start

Mentioned In This Episode

The Question of the Month (add your submission)

Howard Stern on SiriusXM

Ben Affleck Movie The Tender Bar

David Letterman My Next Guest Needs No Introduction

Paul Harvey

Steve Jobs introduces iPhone in 2007

Full Show Notes at schoolofpodcasting.com/809

Support the Show

Buy Dave's Book Profit From Your Podcast

Join the School of Podcasting

Become a Patron or Buy Me a Coffee

Thank you for listening. I really appreciate it.

Today I'm trying something new and coming to you on a WEDNESDAY to introduce you to my friend Evo Terra. 

Evo has been podcasting since 2004 (not a typo) and has been involved in many aspects of podcasting ever since. 

Evo was nice enough to let me host an episode of his show a while back, and today I'm repaying the favor.

I interviewed Evo back on episode 122 when he was on a book tour for his book Expert Podcasting Practices. 

LINKS FOR THIS EPISODE

Find the report Evo was walking about on his site. 

Check out more episodes of Podcast Pontifications at

podcastpontifications.com

As the first episode of 2022, I often do an episode for beginners, such as episode 756 14 Steps to Start a Successful Podcast in 2021

One of the most dangerous things you can do in podcasting is comparing your show to others. When I was in my 20s I would play golf once a year with my brother. My golf scores look like someone who golfed once a year. I would use my Dad's old clubs and would go to one of the cheapest clubs and just a fun day of hanging out. How would I feel if I compared myself to Tiger Woods? That would be insane unless I compared myself to a four-year-old Tiger. When you have your attitude in check, it can change the way you perform moving forward.

From the "hobbyist" to the "semi pro" you will see that if the hobbyist attempts to do everything the "semi pro" does they will burn out. Also, anyone who starts a podcast will attract people they didn't expect to attract.

Full show notes at 

schoolofpodcasting.com/808

QUESTION OF THE MONTH

I need your answer before 1/28/22

Picture yourself in a podcast app in front of a podcast you might actually enjoy. Think of this experience and comment on it. What caught your eye? Is the description important? Do you subscribe? or "Cherry Pick" episodes. Do you ever subscribe/Follow?

As we all want more followers/subscribers (and yes we know most of us find our podcasts via word of mouth), BUT when you're in an app, (I realize this is kind of vague), but what goes through your mind before you press either play or subscribe/follow?

Don't forget to tell us a little bit about your show, and your website address.

Go to www.schoolofpodcasting.com/question

MENTIONED IN THIS EPISODE

Episode 756 14 Steps to Start a Successful Podcast in 2021

Three Different Types of Reviews to get some constructive feedback.

Join the School of Podcasting and get started in the RIGHT direction.

Check out my free course at www.learnpodpage.com PodPage is the best way to make a great looking website for your show without any coding.

Since episode 388 2013, I've been asking my audio what is your ONE FAVORITE podcast (and yes, I know it's hard to pick just one) but more importantly WHY is it your favorite?

Steve Stewart loves the Stacking Benjamins Show

I interview Steve and Mark Deal on 752 about the Podcast Editor Academy

York from Poetic Earthlings likes the Matt Walsh Show show.

Chris Lewis from the Dads with Daughters podcast loves The Real Brian Show.

I interview Brian back on episode 449

Glenn from the Coaching Kids Curling Podcast loves the Dave Chang Show. 

If you're a person of color LISTEN TO EPISODE 806

Kim Newlove of the Pharmacists Voice loves the School of Podcasting (especially 779 on Reviews, and 792 when you die)

Louis Goodman of Live the Lawyer loves the Trials of Frank Carson 

Scott Johnson from What Was That Like?? loves the How Sound Podcast.

Neil Scott  from Recovery Coast to Coast Loves the Bob Lefsetz Podcast.

Matt Rafferty of the Author Inside You loves the Grand Scheme Snatching Sinatra

Joe Saul Sehy from Stacking Benjamins Show loves the Xbox On

Joe mentioned The E myth book.

Mark Vinet from the History of North America Podcast loves the Book Note Plus show.

Shane Whaley from Spybrary and Tourpreneur loves the "That Record Got Me High" podcast.

Joe loves the Warrior Next Door Podcast.

Bryan Goodwin of the Relaxed Male  loves the Alive and Free show

Anthony Arno of the Route 66 Podcast and the Stemclass Podcast loves the Space Shot Podcast.

Dave from Your Podcast Consultant loves I Hear Things from Tom Webster. 

JANUARY QUESTION OF THE MONTH

I need your answer before 1/28/22

Picture yourself in a podcast app in front of a podcast you might actually enjoy. Think of this experience and comment on it. What caught your eye? Is the description important? Do you subscribe? or "Cherry Pick" episodes. Do you ever subscribe/Follow?

As we all want more followers/subscribers (and yes we know most of us find our podcasts via word of mouth), BUT when you're in an app, (I realize this is kind of vague), but what goes through your mind before you press either play or subscribe/follow?

Don't forget to tell us a little bit about your show, and your website address.

Go to www.schoolofpodcasting.com/question

Ready To Start Your Podcast?

You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/workwithme

Follow the Show and Never Miss an Episode on:

Apple - Google - Spotify - Amazon

Check out New Podcast Apps for apps to stream bitcoin to podcasters.

Did You Get Value From This Episode?

Enjoy the Show? Buy Dave a Coffee

and give some of that value back. 

 

Hallmark Holiday Movies get a lot of flack because they are predictable, cheesy, corny, and more or less if you've seen one - you've seen them all.  YES THERE ARE LESSONS TO BE LEARNED

Do you know why all Hallmark Movies are the same? Well, do you know why all AC/DC songs sound the same (or Chuck Berry). Ever listen to an episode of Dave Ramsey? 

They found a format that works, and consequently, they stay with it until that format doesn't work.

Why are there so many Friday the 13th movies? Because they were profitable. That goes for many movie franchises.

When you find a winning format - stick with it. Monitor how it resonates with your audience and if they love it, keep doing it. 

TWEAKING A FORMAT WITHOUT LOSING YOUR SOUL

My cousin said, "I know what I'm getting with a Hallmark movie. I don't worry about swearing, nudity, violence, etc. It's a trustworthy holiday movie where everyone feels good when it's over. 

So Hallmark saw that the "formula" worked but they could grow their audience through diversity. They've added movies with people of color. 

As a middle-aged white guy, I never knew what it was like to see a movie or TV show and not look like the people on screen. The success of the Black Panther Movie, Blackish, Hamilton, and other forms of entertainment that had a different slant found an underserved audience. 

With this, I beg you people of color, and people of all shapes, sizes, sex, and whatever makes you - YOU. There are people who are tired of hearing about a subject from a middle-aged white guy and would love to hear about your subject from your point of view that includes your influence and heritage. 

The Missing Piece in Your Podcast Puzzle

I see people saying this like, "I've tried everything but my show isn't growing." To this I say, "Everything?" 

It turns out when I reach out to the last three people who said this NONE of them had taken the steps to get an objective view of their show.

This is like: Wondering why your restaurant isn't growing when you never got feedback on your feed.  Wondering why your clothing line isn't selling when you never did a focus group of your target buyer. 

If you need some help, I can give you feedback. Currently, in the School of Podcasting, this is a free service. 

QUESTION OF THE MONTH

II need your answer by 12/24/21. The question is "What is your favorite Podcast and why?".  Please provide: The name of the show The website (if you know it - very helpful) What the show is about

WHY YOU LIKE IT - Go as long as you want.

Be sure to tell us the name of your podcast, your website, and a little bit about your show.

Please answer at www.schoolofpodcasting.com/question

Go to www.schoolofpodcasting.com/question

Ready To Start Your Podcast

You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/start

I was talking to someone who said how "Flexible" Anchor/fm was (owned by Spotify). When I hear stuff like this I often wonder "WHAT IS YOUR SOURCE?" I did a video a while ago when there were some serious issues with Anchor that most people were overlooking (hey! it's free!). 

Today I just feel moved to let you know that YES, I do not recommend Anchor, but for NEW reasons. 

LINKS

Episode 805 Full Show Notes

Podcast Quick Start

Monthly Membership

Learn Podpage Free Course

Profit From Your Podcast

NoteTracks - Music/Podcast Feedback Tool

Recovery Coast to Coast Podcast

What Was That Like Podcast

Buy Dave a Coffee

Episode 793 on Media Hosts

TOPICS COVERED: 03:01  Update on Tascam 03:49  Good Customer Service 06:28  Submit Your Favorite Podcast 07:32  learnpodpage.com 08:06  Why I Don't Recommend Anchor.fm 32:22  New Feedback Tool 35:23  Atta Boy To Neil and Scott

Thanks to an older brother and sister, I was born a Beatles fan. When I watched the six-hour documentary Get Back I saw tip after tip that podcasters could benefit from.  Ready To Start Your Podcast? You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 40-day money-back guarantee. See schoolofpodcasting.com/start

Because of My Podcast

Andy Driscoll of inebri-art.com shares how he is going to get to go to a tradeshow for his podcast and record live on the floor. The show is picking up his hotel expenses. Who doesn't love a trip to vegas?

New Free Course From the School of Podcasting: Learn Podpage

Podpage is a great tool to make a great-looking website for your podcast without knowing any coding. I've made a top to bottom course of this great tool and made it available for free.

See www.learnpodpage.com

15 Lessons From The Beatles

02:09  Because of My Podcast: Andy Driscoll 06:13  Free Course learnpodpage.com 07:45  Lessons from the Beatles Opening 09:19  Practice, Practice, Practice 10:32  Get Objective Feedback 11:44  Your Environment Matters 14:48  Set Realistic Goals to Avoid Burnout 17:15  Going Live Requires Practice 18:07  Everyone Needs to Feel Heard 19:44  Chemistry is Important 21:58  Be on Time 22:43  Be Inspired By Others 24:03  Capture Your Ideas 24:56  Get Out Of Your Comfort Zone 26:13  Editing is a Good Thing 30:32  Money Changes Everything 31:26  Don't Let Yoko Sing

QUESTION OF THE MONTH

II need your answer by 12/24/21. The question is "What is your favorite Podcast and why?".  Please provide: The name of the show The website (if you know it - very helpful) What the show is about

WHY YOU LIKE IT - Go as long as you want.

Be sure to tell us the name of your podcast, your website, and a little bit about your show.

Please answer at www.schoolofpodcasting.com/question

Go to www.schoolofpodcasting.com/question

Tascam Mixcast 4 Nightmare

I bought a Mixcast 4 from Tascam, and it has some great features except it died TWICE in the middle of a live stream. I'll keep you informed as I work with their support team to identify what the issue is. 

Yes, I'm using the latest firmware.

I do enjoy my new Shure SM7B. 

I used the 90 days same as cash option at Sweetwater.

MENTIONED IN THIS EPISODE

schoolofpodcasting.com/start - Start Your Podcast

Why You Hate Your Voice

When Is You Podcast Ready For the Public

Shure SM7B

Tascam Mixcast 4

Your Podcast Consultant

For years I've told people THE BEST ratio I've ever achieved is 4 TO 1 when it comes to making a podcast episode. In other words, a 15-minute podcast will take an hour. 

I asked my audience how long it took them from idea to pressing publish. They shared their workflow and the amount of time spent per episode. 

If you'd rather outsource your editing, check out my team.

Ready To Start Your Podcast

You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 40-day money-back guarantee. See schoolofpodcasting.com/start

Sponsor: Novel Marketing Podcast

A lot of podcasters plan to write a book but they don't know where to start. Our sponsor the Novel Marketing Podcast is here to help. Thomas Umstattd Jr is a wealth of knowledge and he can get you going in the right direction. Today we talk about the 10 commandments of book publishing. Check out https://www.schoolofpodcasting.com/author

Mentioned In This Episode 

Learn How You Can Help Others by Sharing Your Abilities with Glenn Hebert - 802

20 Tips to Immediately Speed Up Your Podcast Production No Matter the Budget - 801

Contributors

Steve from Stevestewart.me and the Podcast Editors Academy (and the podcast editors club on Facebook

Kim from The Pharmacist's Voice

Zita - Moon River Rituals

Bruce from The Eden Podcast

Jim From the Average Gut Network

Mark - Repurpose Your Career

Rich - the Daily Podcast Practice Show

Orlando - hablandodetecnologia.com

Brandon - Start 100K

Dan - Based on a True Story Podcast

Howard - AA Recovery Podcast

Neil Recovery Coast to Coast

Mark -History or North America Podcast

Peter - Fat and Broke Podcast

Bill - Strokecast

Stefan - Studying Pixels

The Final Answer

For me, my average is about 6 to 1. So a 15-minute podcast will take 90 minutes.

Based on the data from the audience, they averaged 10 minutes for 1 minute of podcast. So a 15-minute podcast will take an hour and a half. To see my flow, visit the website at https://www.schoolofpodcasting.com/803

 

Today we look at how two entertainment icons had MORE success AFTER they quit trying to be something they weren't and decided to be themselves. 

Glenn Hebert runs the Horse Radio Network. When he started his podcast he had 12 downloads. He didn't quit, and 2800 episodes later he shares some powerful feedback from his audience. Glenn had no idea he would have this effect on people, and you can do the same thing. 

Let me help you start a podcast. 

QUESTION OF THE MONTH

II need your answer by 10/26/21. How long does it take you to go from idea to clicking publish on an episode? Be sure to mention the name of your show, the website, and a little bit about your show. 

Go to www.schoolofpodcasting.com/question

Sponsor: Novel Marketing Podcast

A lot of podcasters plan to write a book but they don't know where to start. Our sponsor the Novel Marketing Podcast is here to help. Thomas Umstattd Jr is a wealth of knowledge and he can get you going in the right direction. Today we talk about the 10 commandments of book publishing. Check out https://www.schoolofpodcasting.com/author

MENTIONED IN THIS EPISODE

Horse Radio Network

Headline Studio

(Here is a quick Headline Studio Overview Video)

Dave's Podcast Editing Service

Sure SM7B on Sale!

Shure MV7 and MV7X "Joe Rogan Video"

Profit From Your Podcast Book

Dave's Newsletter With Bonus Content

Descript Editing Software

George Carlin Occupation Foole

Toggle Time Tracking Software

Ask the Podcast Coach

The Average Guy Network

Speak Life Church Podcast

Grammar Girl Podcast

Ready To Start Your Podcast

You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 40-day money-back guarantee. See schoolofpodcasting.com/start

 

TOPICS

01:39  Question of the Month Reminder 03:36  Headline Studio Tool 05:15  BE YOURSELF 07:07  Celebrity Pivots 15:56  Sponsor: Novel Marketing Podcast 17:12  What is this 800? 17:43  Glenn Got Some Feedback 18:44  Real, Raw, Don't Hold Back 19:32  Holy Cow You're In My House 20:50  Laying it Out There 21:27  Life Changing 22:08  Glenn's Prep Time 23:43  The Importance of Community 25:06  Putting YOU Intro an Interview 27:56  Glenn's Audience Gives Back 29:09  Inspiring Life Instead of Death 30:01  Did You See This Coming 30:58  Podcasting Gold 31:29  Two Types of Listeners 35:34  The Birth of Grammar Girl 37:06  Jerry Springer 39:24  Podcast Rodeo Show Promo 40:43  SM7B is ON SALE! 42:07  Join the School of Podcasting! 44:46  Bloopers 45:15  Bad Edits