School of Podcasting: Expert Tips for Launching and Growing Your Podcast

Mellisa Guller has experience as a marketing manager, a project manager, an online course designer (she worked at Teachable), as well as a podcast producer, host, and podcast teacher. We take a DEEP DIVE into planning and launching an online course.

SPONSOR: Novel Marketing

A lot of podcasters plan to write a book but they don't know where to start. Our sponsor the Novel Marketing Podcast is here to help. Thomas Umstattd Jr is a wealth of knowledge and he can get you going in the right direction.

Check out https://www.schoolofpodcasting.com/author

Building Digital Courses with Mellisa Guller

Today I get all your questions answered about building and selling an online course: 

06:04  When is the right time to build a course? 09:01  How Long Should My Course Be? 11:19  Common Mistakes 13:13  What are the Top Challenges? 20:50  Open or Closed Model? 26:23  The Underutilized Feature in Teachable 27:27  What Do I Charge For My Online Course 32:59  Should I Have Free Lessons? 35:37  What Percentage of My Audience Will Sign Up? 39:38  Why is the Number So Low? 41:04  Why Did You Choose Circle?

Melissa's Contact Info

Check out all of her courses and services at 

witandwire.com

Instagram

Twitter

Pinterest

Question of the Month

I need you to answer the question, "What was the last thing you shared, and why?" Go to www.schoolofpodcasting.com/question by 9/24/21 and be sure to tell us about your show and where we can find it (your website).

You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 40-day money-back guarantee. See schoolofpodcasting.com/start

Mentioned in This Episode

Profit from Your Podcast Book

Episode 787 with the Entrepreneur Survey

The 10 Commandments of Book Marketing

Wit and Wire Podcast Launch Accelerator

Wit and Wire Courses

I asked my audience "Do you need to be a celebrity to achieve podcast success?" and they chimed in. You need to know your WHY, and you need to define SUCCESS. 

SPONSOR: Podpage

Podpage is the easiest way to build a website for your podcast that looks great without having to learn a bunch of technology. It's super easy to have a website in 5 minutes. Try it for free at www.schoolofpodcasting.com/trypodpage 

Participants In This Episode

The History of North America - Mark

What Was That Like? - Scott Johnson

Permanent Record Studios in Austin - Mike

Film Spotting

Childless Not By Choice - Civilia Morgan

Dave's appearance on Childless Not by Choice

The Author Inside You - Matt

Dave's Appearance on The Author Inside You

The Relaxed Dog - Robert Ober

Tourpreneur- Shane Whaley. 

Follow the Show and Never Miss an Episode on:

Apple - Google - Spotify - Amazon

Check out New Podcast Apps for apps to stream bitcoin to podcasters.

Did You Get Value From This Episode?

Enjoy the Show? Buy Dave a Coffee

and give some of that value back. 

Mentioned In This Podcast

Profit From Your Podcast Book

Voice Advantage Giveaway (Lots of Free Stuff)

Podcast Review Show

How To Niche Down Your Podcast?

Mailerlite Email List Tool

Today Danielle Desir built up a sizeable Facebook group and after trying multiple strategies to have the group pay for itself, SHE MOVED AWAY FROM FACEBOOK. 

SPONSOR: Podpage

Podpage is the easiest way to build a website for your podcast that looks great without having to learn a bunch of technology. It's super easy to have a website in 5 minutes. Try it for free at www.schoolofpodcasting.com/trypodpage 

Danielle is the host of the Thought Card podcast and one of the founders of the Women of Color Podcasters. In addition to being a podcaster, she's also is an Author, Podcast Coach, Freelance Writer and more. 

Today We Find Out

The happy accident that was the start of the WOC Podcasters group.

The multiple ways she attempted to monetize.

Her thoughts about the "hot leads" from Facebook.

Why she moved to Circle, and her favorite features.

How she stayed sane running a group of 4000+ people.

How she has expanded the group since moving off of Facebook.

We get insight into her 17 different streams of income.

Because of her podcast she is QUITTING HER DAY JOB!

Glenn The Geek Road Report

Glenn has recorded a few episodes on the road this week, and at one point was in the parking lot of a liquor store to get good wi-fi. He is getting great feedback from his audience, and seeing the products that people have purchased after hearing it on his show. 

Glenn then has the customer record a testimonial about the product and sends it to the sponsor (this should make it easy to renew their contract as Glenn has audible proof that advertising on his show works). 

Check out Gleen at www.horseradionetwork.com

Question of the Month

I need your answers by 8/27/21 at www.schoolofpodcasting.com/question

Can you achieve podcasting success without being a celebrity?  (Be sure to mention your show and website) Share your thoughts.

Leading the Bleeding ( A Journey Podcast)

I start a new strictly hobby podcast that will help me understand more about earning Bitcoin with your podcast. See www.value4value.io for more information. So far I've earned 65.74 (131,866 sats) and will be joined by my friend Harry Durran from Podcast Junkies and (hopefully) many more people as we create a "Study group." In the words of the great band King's X, "Everybody knows a little bit of Something" and we hope to get a group of people into a zoom meeting and share ideas, insights, and education. 

To check out the first episode, "You've Got to Start Somewhere" and add our first meeting by visiting leadingthebleeding.com/meeting

You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 40-day money-back guarantee. See schoolofpodcasting.com/start

Danielle Desir Website

Thought Card podcast

Women of Color Podcasters

Circle.so Community Platform

Profit From Your Podcast Book

The Dip By Seth Godin

Fountain App (stream bitcoin to podcasters)

Join the School of Podcasting

We have many topics this week. If your app uses chapters you can jump to the next subject. We are talking about becoming an LLC

SPONSOR: Podpage

Podpage is the easiest way to build a website for your podcast that looks great without having to learn a bunch of technology. It's super easy to have a website in 5 minutes. Try it for free at www.schoolofpodcasting.com/trypodpage 

Mentioned In This Episode

Create an LLC

Zoom Podtrak P4 Recorder/Interface/Mixer

Show Notes Summit

My Gear

My Podcast Reviews

QR Code Creation Video

Podpage (create your podcast website in minutes)

Give Back Value For the Show

No Agenda Show

Rich Dad Poor Dad (free book on Audible)

Deb Shepherd Podcast

Horse Radio Network

New Podcast Apps

TOPICS

00:00  Put it Back in the Oven 01:28  Intro 02:05  Because of My Podcast: 10,000 Donation 04:49  Mailbag: Discovery Revisited 09:59  Why Did My Show Stop Growing 12:13  You Never Know Who Is Listening 14:29  SPONSOR Podpage 16:37  Should I Create an LLC? 28:05  Glen The Geek IN MY STUDIO 36:16  Podcast Yearbook 43:08  Show Notes Summit 44:27  schoolofpodcasting.com/value

You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 40-day money-back guarantee. See schoolofpodcasting.com/start

Many entrepreneurs say they are unemployable, well Joe Pulizzi  (of Content Inc) has a new company called The Tilt (We’re Turning Content Creators into Content Entrepreneurs) just published The unconventionals. It's a report based on 1400 Content Entrepreneurs and what it takes to build a successful content business.

SPONSOR: Podpage

Podpage is the easiest way to build a website for your podcast that looks great without having to learn a bunch of technology. It's super easy to have a website in 5 minutes. Try it for free at www.schoolofpodcasting.com/trypodpage 

When I was driving doing 75 mph in my Toyota Camry, if you're guest is using their built-in microphone I couldn't understand what they were saying. Also, just like a GPS that is constantly looking for more efficient ways to get you to your destination, your podcast operates the same way. As you listen to your audience, you can steer your show to success.

In attending an event where my audience is (Podcast Movement 2021), I ran into a few people who listen to my show. I ran into Peter Ferioli of the Music Podcast Network, Riki Rachtman from MTV's the Headbanger Ball (who now has his own podcasts). While it feeds your ego, you also have the opportunity to get instant feedback on your show. This is always amazing to get feedback, and you actually see that people are listening to you.

Glenn is going on a five-week 3200-mile tour including 14 states, 12 meetups, 1 wedding, to meet his listeners. he is staying at listener farms and campgrounds. 

Glenn is loving the Zoom Podtrak P4 and using four Samson Q2U microphones. He is recording into the P4 and also uses Hindenburg Journalist

Follow Glenn on the Horses in the Morning Facebook Page or check out his Horse Radio Network Website.

Can you achieve podcasting success without being a celebrity?  (Be sure to mention your show and website) Share your thoughts... I need your answer by 8/27/21 see

www.schoolofpodcasting.com/question

Mentioned In This Episode

FULL PDF REPORT - The unconventionals

Podpage

Profit From Your Podcast Book (and Podcast)

Zoom Podtrak P4

Samson Q2U microphones

Podia Everything you need to sell courses, webinars, downloads, and memberships.

Teachable - Create online courses and coaching services.

Podcast Movement

RocknPod Event

Big Podcast Book

the Music Podcast Network

Riki Rachtman

Tourpreneur Podcast

Spybrary

You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 40-day money-back guarantee. See schoolofpodcasting.com/start

While you can learn from other people's mistakes, you can also learn from other's successes. Jordan Harbinger has been on the show multiple times. He first shared what was working for him back on episode 402 and he had left his career as a lawyer. He was uber transparent on episode 618 on starting his new show.

When I heard episode 540 of the Jordan Harbinger Show, I had to reach out to Jordan and say how awesome it was. As I looked at the show/episode deeper (and his website) there are a ton of strategies to learn from.

SPONSOR: Podpage

Podpage is the easiest way to build a website for your podcast that looks great without having to learn a bunch of technology. It's super easy to have a website in 5 minutes. Try it for free at www.schoolofpodcasting.com/trypodpage

Lessons Learned

1. Jordan promotes what you missed, and let's you know what's coming.
2. His opening tease made me want to hear more without "spoiling" the episode. His fluid transition of his guest left me (again) wanting to hear more.
3. Jordan has created starter packs to get new listeners to the best stuff quickly.
4. Jordan does the work. He reads the book, watches the movie, etc. He does the research for his guest, and consequently asks the best questions that lead to great stories.
5. His guest had a great story AND could tell it. (Example, actors are skilled at reading other people's words and may not be a great interview).
6. He makes points by sharing insights into his life.
7. He put his sponsors in the episode AND on his "Deals" page. This (probably) results in more sales, and makes it easy to share
8. He explains WHY you should go to his website.
9. He has blog posts that are long (to attract Google) and are very well written. These also have links to his episodes. HE can then mention this on his episodes which is another reason to check out the website.
10. While his primary income is sponsors, he also has a page of all the books from his guests (which use affiliate links). Remember, pennies make dollars.
11. You get to know him based on his entertainment recommendations.

Findability vs Discoverability

I wrote an article 5 Ways To Get Your Podcast Discovered some people took to Twitter to say I was wrong. One person was Tanner Cambell from Real Talk Podcasting. He explained how:

Findability: How easy it is for someone to locate known data, information, or knowledge using search or browse?

Example: Googling "Golf Podcast."

Discoverability: How easy is it for someone to encounter information or knowledge that was not explicitly sought out?

Example: Pandora suggesting songs based on your feedback. Amazon suggesting products. Netflix suggesting shows based on your feedback.

After an uncomfortable discussion, I realize I was confusing the two.

For me, my friends are my discoverability system. They know what I would enjoy and recommend podcasts for me to listen to that I may not have heard about.

Ready To Start Your Podcast

You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 40-day money-back guarantee. See schoolofpodcasting.com/start

Mentioned In This Episode

Jordan Harbinger Website

Jordan Harbinger Episode with Daryl Davis

Daryl Davis Documentary Accidental Courtesy

Klan-destine Relationships Book

Podpage

Dave's YouTube Video on Discoverability

What Makes This Podcast Great: Marc Maron

The War of Art Audiobook - Steven Pressfield

Real Talk Podcasting

Dave on Twitter

Tourpreneur

Spybrary

Support This Show

What would happen if some life event happened and you couldn't podcast anymore? What would you miss the most? 

SPONSOR: Podpage

Podpage is the easiest way to build a website for your podcast that looks great without having to learn a bunch of technology. It's super easy to have a website in 5 minutes. Try it for free at www.schoolofpodcasting.com/trypodpage 

Mentioned In This Episode

Kris and Kristine Show

The White Collared Podcast

Foster Care: An Unparalleled Journey

The Pharmacists Voice

What Was That Like?

History of North America

Marriage Advice From the Divorced Guy

Logitech C920

Elgato Facecam

Sone VZ-1

Elgato Key Lights

No Agenda Show

Podcasting 2.0

New Podcast Apps

Podcasting Can Bring You Out Of Your Shell

Podcasting is great for introverts as you get to meet thousands of people without meeting thousands of people. You can then meet the like-minded people you attract, and eventually, get up enough nerve to meet people you have nothing in common with.

You Don't Need to Buy Top-Notch Uber Expensive Gear

If you wait to start your podcast until you can spend THOUSANDS on equipment, don't. You can start a solo podcast for less than a price of an xbox. 

Start Today

Question of the Month

I need the answers by August 27th, 2021. The question is: Can you achieve podcasting success without being a celebrity?  I'd love to hear both yes and no answers (for the record my answer is yes, but feel free to change my mind. I'd love a good dialogue. 

Go to www.schoolofpodcasting.com/question

You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 40-day money-back guarantee. See schoolofpodcasting.com/start

The formula for many successful musicians is to take their influences and mix them into something new and unique. I recently watched a few documentaries, and as a musician, I'm a bit of a nerd when it comes to music history, especially around rock and roll, and today I've got some great stories that can help your podcast.

SPONSOR: Podpage

Podpage is the easiest way to build a website for your podcast that looks great without having to learn a bunch of technology. It's super easy to have a website in 5 minutes. Try it for free at www.schoolofpodcasting.com/trypodpage 

Rockstar Lessons From the Beatles and Kiss

• Start with your why
• Same but different
• Sharpen your axes
• Make your show hard to copy
• Sacrifices will be made
• Friendly competition is good
• Don't promote until your audience says its good
• Get people talking about you
• Money changes everything
• Don't be bored

I think the item that really made me go "Whoa!" was the Beatles having the option to come to the US, and they postponed it until they had a hit. Likewise, Kiss walking out on a record deal as the music wasn't right.

I've been interviewed on the following podcasts:

Monetization Nation

Talk about Talk Podcast

Question of the Month

What would you miss the most if you have to quit podcasting? I need your answer by 7/23/21

Go to www.schoolofpodcasting.com/question

You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 40-day money-back guarantee. See schoolofpodcasting.com/start

Mentioned In This Episode

McCartney 3, 2, 1 on Hulu

Kisstory on A & E

Monetization Nation

Talk about Talk Podcast

Profit From Your Podcast

Full show notes of 784

"Is podcast success only for celebrities?" This is a question many podcasters ask themselves after they start their podcast and find out how much work it really takes to make it successful. Listeners don't care if you're an established celebrity or not. They want good content.

Full episode description at 

www.schoolofpodcasting.com/783

I would love to help you get a professional-sounding, super targeted, extra-engaging podcast off the ground. Let me take my 16 years of podcasting experience to help you avoid the common pitfalls. Come work with me. 

Enjoy the Podcast But Don't Need My Services?

I've provided value, you can provide value here.

If you want a great-looking website for your podcast, quit trying to squeeze a podcast into a template for something that is not a podcast. Quit trying to learn Javascript. You get get a great-looking website for your podcast in 5 minutes. You can try it for free at www.schoolofpodcasting.com/trypodpage

Podpage

Learn Podpage (for free)

Joe Rogan's first live stream

Joe Rogan Interviews Adam Curry

No Agenda Show,

Mike Rowe - What Not How Episode

Paris Hilton Podcast

New Media Show

Jerry Seinfeld Video

Guitar Speak Podcast

Join the School of Podcasting

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