School of Podcasting: Expert Tips for Launching and Growing Your Podcast

How do you decide if something should stay in your podcast episode? For when I listen to the question I asked, I look for:

1. When did their response start to actually answer the question I asked. 

2. Is it a good answer? Does it deliver value?

Today I play some clips of Sean Evans from Hot Ones being interviews by Drew Barrymore the actress turned talk show host. 

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The guest provides an answer and you have a similar situation that will answer for the second time your question. Was the answer from the guest so unclear that you need to repeat what is essentially the same point? If not, remove your story. The interview is about the guest (not you). 

Sometimes we provide some back story so the guest understands the motivation behind the question. Many times the audience doesn't need to hear the back story. You can edit it out and just leave the part 

I find it off that Drew Barrymore often does not ask a question. She says nice things about the guest and just stops. 

1. What would the ultimate podcast community look like to you? (This will remain between you and me).

2. What are your top pet peaves? (this will be public)

Don't forget to provide:

The name of your show/ The website. A brief description

Go to www.schoolofpodcasting.com/question by 6/25/2021

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Steve Carter Easy Stress Cures and EFT Tapping Junction

Drew Barrymore Interviews Sean Evans

Last Week Tonight on Paid Placement (with their Fake Product)

Episodes 776 Nobody Gets On a Bus Without Knowing Where It's Going – Your Podcast's Intro

Episode 771 Podcasting Can Give Your Audience Something They Are Dying To Hear: The Truth

Question of the Month

My Co-host of the Podcast Review Show Eric K Johnson has a saying, "Nobody Gets on a Bus Without Knowing Where It's Going." Today we talk about how it is 100% up to you on how you start your episodes. I also talk about insights from reading the book, "The Creator’s Compass" which talks about three different levels of presenting content. 

Get your podcast off the ground, sounding professional, without spending money on equipment you don't need by using the step-by-step tutorials, the private Facebook Group (filled with brilliant podcast minds) and live group coaching. There is a 30-day money-back guarantee when you go to www.schoolofpodcasting.com/join

Welcome to (show name) where we (what you do) so that you can (benefit of listening) our website is (website address). Then introduce the episode, and if you can explain why people should listen to you, throw that in as well. 

When I do the Podcast Review Show with Erik K Johnson so we both can see the points each person wants to make. If needed we loft up a "softball" comment so the person can make their point. Consequently, when I see we have hit all the bullet points I don't have to ask, "Are you ready to move on." 

James and Sam on Podland do a great job of organizing the many topics they cover into stories that easily transition from one to the next. They transition into interviews by providing just the information that resonates with the listener (do we really need their whole LinkedIn bio? No!) and consequently when the show is over I find myself asking, "Already?" It just flows nicely. This doesn't happen by accident. When you have multiple segments take some time to think about how you are going to transition from one to the other. If you don't do this, it's not the end of the world, but it is often the little things that separate good from great. It's the little things that other people don't take the time to do that can really set you apart. 

I actually use transition music (SHORT music) to signal my audience that we're moving to a new topic. The bottom line is it is YOUR SHOW and you can do WHATEVER you want. Don't let this stop you from creating your show because it's not "perfect."When in doubt ask someone (not related to you) for feedback and/or do what feels right to you. 

I read the ebook The Creator's Compass from Jay Acunzo and I loved it. It really made me think, and it's pretty creative. Here is one thing that made me go, "Oh yeah, that is better."

Level 1 Content

You have some gold. (You drop facts in their lap)

Level 2: What Could Happen

Here’s some gold. You have some now. And because you have some now, you can do all kinds of things: create some jewelry to feel beautiful or make someone else feel beautiful, etc

Level 3: Your Opinion

When you say the phrase, "I think" you take all the information, all the pros and cons and insights you have, and put them into an opinion. 

Everyone will have their own opinion and that makes your show different than anyone else's sow. 

Hot Ones is an amazing show, with AMAZING questions. 

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There are times when we are either planning your podcast, launching it, or you're just trying to get a larger audience. I see people in groups, websites, and meetups where they are stuck in the decision-making process. Today we are going to walk through the basic steps, and look at where and why people get stuck.

Clay is the man behind the Fish Nerds podcast and because of his podcast he was first selected to be the man behind the scenes who does the editing, some voice-over at a station. That lead to him filling in on the weekends which lead to him NOW being the Morning Radio Show host AND Program Director. HOW COOL? 

Check out Clay at www.fishnerds.com 

In doing some research and reading a bunch of articles you can boil decision-making down to about 5-10 steps. These are: Step 1: Identify your goal Step 2: Gather information for weighing your options Step 3: Consider the Consequences Step 4. Make the Decision Step 5. Evaluation the decision

Full episodes notes at www.schoolofpodcasting.com/775

Zero Research

There are some shows that have done zero research and end up naming their show the same as MANY other shows (search for outside the box in your favorite app). 

Lack of Qualified Advice Not having an expert or someone who has done what you're doing. My ex-wife was a nurse and when I was given the decision of "How do you want your Dad to die, slow or fast?" She asked for a surgical consult. I didn't even know what a surgical consult was, but we did one and it added about five more years to my Dad's life. 

Paralysis By Analysis

There is a Ted Talk by Sheena Lyengar who is a blind psycho economist who specializing in decision making They had 348 different kinds of jam. We set up a little tasting booth right near the entrance of the store. We there put out six different flavors of jam or 24 different flavors of jam, and we looked at two things: First, in which case were people more likely to stop, sample some jam? More people stopped when there were 24, about 60 percent, than when there were six, about 40 percent. The next thing we looked at is in which case were people more likely to buy a jar of jam. Now we see the opposite effect. Of the people who stopped when there were 24, only three percent of them actually bought a jar of jam. Of the people who stopped when there were six, well now we saw that 30 percent of them actually bought a jar of jam.

So when you do some research and bounce it off someone who you feel provides trustworthy advice, you're ready to move to on to looking at the consequences.

Fear of Consequences

You think there is an A U D I E N C E listening when you first start (there isn't). Then a few months later you have fear because people ARE listening. Remember no one will punch you in the face. You can change things later.

TOPICS: 00:00 Decisions, Decisions, Decisions 01:13 Welcome to the Show 01:55 Clay Groves is Now the Morning Guy 05:03 Basic Steps of Making Decisions 09:00 Hobby Shows Have Easier Decisions 09:33 Hobby Shows Might Have Easier Decisions 10:17 The Perfect Podcast 11:03 Paralysis By Analysis 13:21 Facebook Groups May Be More Confusing than Helpful 14:17 What Will You NOT Do? 16:23 Emotional Decisions 17:12 Emotional Pressure 18:14 Apps to Help With Decisions 19:12 There Will Be Bad Decisions 21:03 Join The School of Podcasting 22:31 Dave Uses This Process In Real Life 31:35 Thanks to All My Well Wishers 35:36 Bloopers

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Episode 774 Will You trust Your Baby With Apple?

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Today I explain the continuing issues with Apple (and Google, and Spotify). Your podcast is like a baby. It needs never-ending attention and if there is an issue you need it solved NOW. 

I judge a company on how things are handled when they make a mistake (cause we are all human). To have a problem that is ongoing for weeks, I find it hard to believe. I get that podcasting is barely a revenue generator for Apple (as in almost none), but you have to realize that in the same way that the actions of a child reflect on the parents, the actions of an app (AND YOUR BRAND) are a reflection of the app you told people to use to listen to your show. 

Bottom line:

It's going to take long (for now) for new episodes to appear in Apple.

Apple is not displaying links properly.

There is currently (May 2021) a bug where duplicate numbers are appearing (I do see where an update is waiting to be installed - fingers crossed). To see any episode numbers you need to follow. 

Apple (or Google, Spotify etc) don't put out any public notices. Communication is the lubrication of any relationship. It makes you feel very small and insignificant. That feeling does not make me want to use your subscription service. 

Who is going to answer any of the customer tickets when someone can't access their subscription? or loses their password? etc. I don't want them treating my customers the way they've treated me. They owe me an apology. 

How Do I Know If I Have An Issue? 

You can use a tool like inoreader.com or feedly.com and input your feed. You should be able to see if your latest episode is there. If the episode is in the reader, but not the podcast app, the app just needs to catch up. See video

Go to www.schoolofpodcasting.com/join

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Podcasting 2.0 Podcast

I reached out to you and asked how you found your co-host and you were nice enough to reply. 

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If you're stressed out about your podcast, and you're spending too much time, check out the School of Podcasting Editing service. We have different variations to meet your budget. Go to www.schoolofpodcasting.com/edit

Tips in Choosing a Co-Host for Your Podcast

You want someone who has the same commitment (and support). 

You want someone who loves your topic, but might approach it from a different angle. You don't need a clone of you. We already have one of you. 

Make sure you all understand how things are divided up and workaround: Money coming in Podcast production Podcast Promotion Who is paying for what (money going out) How do you get fired or quit? What schedule is the show going to use (record some test shows to determine this)

Finding a Co-host

Today we hear how some people: Ask other podcasters they knew

Ask family members

Asked bloggers

Asked their audience

You might consider starting your show as a solo artist which makes it easier to ask someone to join something that exists than something that is just an idea in your head. see www.schoolofpodcasting.com/join

Thanks To The Contributors:

Wayne Henderson from the Packers Fan Podcast ( https://packersfanpodcast.com/ and www.mediavoiceovers.com)

Andrés Brenes from Colmillo Roquero colmilloroquero.com ( a Spanish podcast about Heavy Metal)

Brent Bergherm from Lattitude Photography Podcast - https://latitudephotographypodcast.com/

Fred Castaneda from Podcast Reporter ( www.podcastreporter.com and www.strugglingbiz.com and http://2030podcast.com/)

Roben Harris from Destinations Connections ( www.destinationconnections.com )

Matt Rafferty - The Author Inside You (www.theauthorinsideyou.com )

Josh Rivers 24 Faithful www.24faithful.com

Craig Wealand from Ingles Podcast.com ( inglespodcast.com )

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Here is what we know:

In the US, it's $19.99 a year to participate

Your show is only available in the Apple podcast app but it's not exclusive.

You can set your monthly and yearly subscription price, and signing up will be super easy.

You can offer a free trial along with a freemium model (some free episodes and some paid).

The first year a person subscribes Apple takes 30% of the revenue from that listener, the second year of their subscription they take 15.

Apple will host your files and choose the output format.

Stats on your downloads for the subscribers will come from Apple.

When you sign up for a "regular" podcast you need to choose the one with an RSS feed.

Apple is having MAJOR difficulties this week and as I write this my dashboard has been reading

"We're setting up your account.

This could take a few hours. When we're finished, you can start adding new shows" since 4/21 (it's 4/25 as I write this).

If you're on Anchor and you let Anchor submit your show, you will need to get your show under your Apple ID.

Check out Apple's site

Let's look at a podcast that is getting 150 downloads on every episode (after 30 days). 

If you have 150 downloads per episode. The typical percentage of people who will take action is 3%. This would mean 4.5 people which I will round up to 5.

If you charge $5/month that is $25 (Five people at $5/month). Apple is going to take 30% ($7.50) and leave you with $17.50

With this in mind when you start thinking of bonus content, and the effort it takes, you need to ask yourself is this worth $17.50.

In the same scenario your take-home pay is: Glow.fm: $23.93 Supercast: $23.64 Patreon (8%): $22.88 Apple: $17.47

All the extra work, how long is it going to take? You need to answer that question. If you spend four hours a month creating additional content, you want to take that $17.50 per month you are making from subscribers and divide by four hours to get $4.38per hour. Is missing time with your family, your sanity, your health, with it?

Are they going to release Apple podcasts on Android? This seems like something they should be doing.

Is it $20 per year (US) or $20 per year per country? IMHO, this is $20/year (US) for all countries. When I started to sign up last night Apple wanted to charge me $20

On episode 709 Interviewed Daniel J Lewis from My Podcast Reviews (which is ONE place to get ALL of your reviews in ONE place from ALL Countries). Now they have added an easy way to get people to subscribe/follow your podcast (which really is something you want them to d0. You can see it live in action at www.schoolofpodcasting.com/follow

For more information check out My Podcast Reviews (aff link)

I interviewed Brenden from Podpage.com on episode 728. That was after Podpage first launched. If you need more than your "built in" website from your media host, but don't need all the complexity from something like WordPress, Podpage is for you. They've added features such as:

• Free voicemail
• Episode signatures (default text that is placed at the bottom of every episode
• A place for transcripts
• Multiple templates, more color options, and eCommerce
• Better search (which s great as WordPress search is awful)
• Email list building tool

Check out my free course at www.schoolofpodcasting.com/learnpodpage

If you need a tool to help schedule guests or consulting clients, Tidycal allows you to create free (or paid) appointments and now it automatically creates a zoom meeting. It also integrates with Paypal, and Google Calendar. Currently, you can purchase LIFETIME access to the tool for $20 (no monthly fees). 

Check out Tidycal

Want some honest feedback on your show? Check out the Podcast Review Show where I and 30 years radio veteran Erik K Johnson go over your show, your website, and your goals to help you do more of what is working, and tweak anything that is not. Check it out at Podcastreviewshow.com/reviewme

Join the School of Podcasting and get access to:

• Step by step tutorials
• Live group coaching
• Private Facebook Group
• Priority Email Support.

Go to www.schoolofpodcasting.com/join

Currently, I think civilization has a serious problem. We are losing the ability to identify the truth. I'm not talking religion, or anything philosophical. I'm talking about doing research, looking at the evidence, and reporting what we find. Today I use the clip of then Donald Trump's "Very Fine People" press conference. That remark came at 01:07 but the 2-minute mark had him saying, "I'm not talking about the neo Nazi's or the white nationalists because they should be condemned totally." Because of hi"s "Very Fine People" clip, Joe Biden said he HAD to run for President. 

Please note I'm not either pro or against Trump. I liked his stance on China but saw MANY stupid things come out of his mouth. This is not about politics. It's about the media not focusing on delivering the truth, but more interesting in obtaining high ratings. 

Very Fine People - video

Profit From Your Podcast - Book

Charles Barkley Speaks Some Truth

While you can be removed off of platforms, as long as you have an RSS feed, people can subscribe/follow your show. It may take them a couple of extra steps to do it manually but you're not "off the air." In some cases being edited is just great exposure. People want to hear what the big deal was that you were censored. 

If you have a co-host, I'd love to hear how you found/chose your co-host. Go to www.schoolofpodcasting.com/question

Be sure to mention your show, your website, and a little bit about your podcast.

The School of Podcasting is dedicated to teaching you the right way to launch, grow and produce your podcast so that you sound great. Membership includes step-by-step videos that will walk you through planning podcasts, launching them on Apple and other top directories, growing listenership and getting more listeners coming back for more episodes. The live coaching sessions are available via zoom -with a group coaching session every month during a call with other members who are also producing professional content. You have access to me via email as well as mentoring in our private Facebook community filled with brilliant minds such as yourself. 

See www.schoolofpodcasting.com/join

Billie Eilish (super famous singer - especially to young teenage girls - records her music with her brother in their bedroom. She currently has 44 million followers on Spotify and 81 million followers on Instagram. She earned 25 million from Apple for the movie and her net worth is reportedly 53 million. Not too bad for two people who are having fun recording things in their bedroom.

Today I talk with Collin who along with his wife produce the Pet Sitter Confidential podcast. They are truly impacting their audience, and due to their uber-niche topic, it is enabling them to get sponsors (Without 20,000 downloads per episode). 

Podcasting can feel lonely at times and that's why I created the School of Podcasting - to give you a place where like-minded podcasters can support, guide, challenge & grow. You'll have access to all the step-by-step tutorials so that you know how to launch your podcast without wasting money on equipment or trying to guess what to do when it comes to planning.

You get live group coaching, a network Facebook group, and priority email support so that you never go into this alone - learn from me and fellow podcasters.

Go to www.schoolofpodcasting.com/join

04:57 Topics on Your Show? 05:33 Who is it For? 05:59 Their Niche Lead to A Sponsor 07:16 Pricing Your Ad Spot 08:27 The Lifetime Value of a Customer 14:32 Building Their Community 15:49 Sponsor Renewal 16:59 Patreon Thoughts 19:18 Did you think anyone would listen? 22:08 Who Are You? 23:24 How to Balance Life? 24:27 The importance Having a Buffer

I loved that some of his best guests aren't people with huge followings. Also, when someone is filling up notepads with information from your show, you KNOW you are delivering value. 

Collin has multiple streams of income. He has the sponsorship along with a Patreon account. 

Find their show at https://www.petsitterconfessional.com/

If you have a co-host, I'd love to hear how you found/chose your co-host. Go to www.schoolofpodcasting.com/question

Be sure to mention your show, your website, and a little bit about your podcast. 

So many times we identify ourselves not by our values or beliefs but by what we DO. I'm a cashier, or I work in accounts payable, the warehouse. That may be what you DO, but it may not be who you are.

Podcasting allows you to reinvent who you are. To be your true self.

Today we talk with Scot McCarthy of the Moving Forward Leadership Podcast.

Scott joined the military when he was 18 and will be retiring soon, so he is using podcasting to reinvent himself and help establish himself in the space of leadership. 

I love that Scott knows it's not easy to start a business and that why I brought him on. You need to dig the well BEFORE your thirsty. Scott doesn't have a month-week plan, he has a five YEAR plan. He constantly researching to work smarter, to better understand his audience (through Facebook groups), and hiring people for those things he needs help with. He's not talking into a phone set on speaker and looking for money to fall from heaven.

When it comes to legal questions in the entertainment space there is one (and only one name) and that is Gordon Firemark

Gordon helps answer that question along with a new spin on that question. What if they perform the song live on my podcast (or for those older DJ's they did on your show) can I play that recording (it's a different recording than the one on the record). 

What about fair use? Keep in mind that fair use is the defense you use when you go to court.

Check out Gordon's book, The Podcast, Blog & New Media Producer's Legal Survival Guide: An essential resource for content creators

For more information check out Gordon at thepodcastlawyer.com

Nobody asked about the Lone Ranger until after he saved the day. Read my full article on Medium

This is the question of the month (due by April 23rd, 2021). Record your answer (and be sure to mention your podcast and website) on how you found your co-host. Go to schoolofpodcasting.com/question

 The School of Podcasting is the best place for anyone looking to learn how to make podcasts. We have step-by-step tutorials, live group coaching, and a private Facebook group for networking. Join today with our 30-day money-back guarantee!

You'll be able to create your own show in no time at all. Our team of experts will teach you everything from A-Z so that you can get started on your first episode right away. And if it's not for you, we offer a 100% money-back guarantee on your membership fee! It doesn't matter what skill level or experience you have - we've got something for everyone here at The School of Podcasting!

Sign up now and start making great content today!

This is episode 769 of the School of Podcasting. You can subscribe/follow the show at schoolofpodcasting.com/follow 

or just text  " sop " to 31996

It's the last week of the month which means, "Question of the Month" where YOU get to be on the show. This month's question is "What do you wish you had known when you started your podcast."

SPONSOR: The School of Podcasting

Learn to plan, launch, grow, and monetize your show. You'll sound great, organized, and create GREAT content. Take advantage of our step-by-step tutorials, live group coaching, and private Facebook group filled with brilliant podcasting minds. 

www.schoolofpodcasting.com/join

Because of My Podcast: Fred Castaneda

The No Agenda streaming service found Fred's show the 2030 Podcast and added it to their schedule. 

What I Wish I Had Known

04:31 Steve Stewart: Audacity At Zero Crossing

07:13 Kurt from Expats in Austin: The Importance of Editors

08:21 James from Bros and blokes - The Amount of Time

09:21 Kim Newlove from the Pharmacists Voice - Fitting Podcasting Into Life

11:18 Jill Keep the Flame Alive - It Takes a LOT of Time

12:06 Paul from Improve and Have Fun: Episode Length

13:30 York from Poetic Earthlings: The Evil of Comparison

15:11 Bill from Bill Watches Movies: Stats Are Useless

17:32 Paul from Improve and Have Fun:: Do Whatever You Want

18:47 Carrie from Hope for Anxiety and ODC It is EASY to Get Guests

20:11 Craig from Inglespodcast - Cohosts Makes Things Better

21:00 Arnie Sports History Network - More Networking

22:49 Kim from Bee Keeping Today - Reaching Your Target Audience is Hard

23:20 Seth Geekville Radio - Plugins For WordPress

25:30 Anthony from Route 66 - Post vs Pages

26:16 Join the School of Podcasting

27:14 Kris from the Kris and Kristine Show - How Podcasts Work

29:19 Joe the Morning Meditation- Writing Good Titles

30:22 Jeff the Podcast Pizza Show - The Power of the Niche

32:10 Glenn from Horse Radio Network - Started Side Hustles

32:58 Dave (me) - Do ONE GOOD Podcast

34:29 Kim from Toastmasters 101 Impostor Syndrome

35:25 Pashup from the Warrior One - Be Yourself

36:13 Next Months Question: Finding Co-Hosts

37:53 Fixing a Mistake

43:17 Bloopers

Mentioned In This Episode

Podcast Engineering Academy

Smart Money Mommas