Welcome back to the American Cattlemen Podcast. Just ahead, we have Aaron McKinney, he's the field rep for the American Cattlemen, and he sits down with Riley Schriefer, owner of Schriefer Red Angus. In this episode, Aaron and Riley will dive into the Schriefer Red Angus Annual Production Sale held on January 26th through January 31st, 2026. 

Nestled in the tough Northern Plains of Northwest Mercer County, ND, Schriefer Red Angus is committed to breeding functional, structurally sound and athletic cattle for today's commercial and purebred producers. The result is hardy, highly maternal, and predictable cows with proven performance across diverse environments throughout the United States.

Low-stress handling is a top priority. Whether handled on foot, horseback, or with equipment, their cattle remain calm and easy to manage. Any animal with disposition issues is culled and never offered for sale. Their herd, roughly 300 strong, is composed of two-thirds commercial and one-third registered cattle, reflecting a commitment to consistency and high maternal traits suitable for thriving in the region's challenging weather conditions.

Central to the ranch’s philosophy is maintaining robust genetics that deliver longevity, sound foot structure, and adaptability across various environments. The Schrieffer family eschews fleeting industry trends, opting instead for proven bloodlines that prioritize long-term herd health and predictability. The focus is on two-year-old virgin bulls as sale offerings, ensuring that buyers receive mature, reliable cattle and reinforcing genetic consistency. Structural soundness, particularly good feet, is a non-negotiable trait, with Riley sharing how deeply the family scrutinizes both their cows’ and sires’ physical qualities before integrating new genetics. Recent breeding programs have introduced promising sires—each selected for specific enhancements like growth, maternal instincts, or performance—while maintaining overall herd integrity.

The upcoming annual production sale, hosted exclusively online via DVAuction, spans several days and is designed for transparency and bidder confidence. Sale terms emphasize fairness, including racehorse-finish bidding and a no-nonsense approach to credits and pricing. Buyers can expect free delivery within 500 miles for bulls and bred heifers, with flexibility for extended logistics. The offering encompasses a carefully curated selection of bulls, registered bred heifers, and open commercial heifers, each group chosen for quality and consistent breeding potential. Customer satisfaction is prioritized, with site-unseen purchase guarantees and a tradition of open communication and honesty underscoring every aspect of Schrieffer Red Angus’s operations.

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