In this episode of Add To Cart, we are joined by Sean Ashby, founder and Managing Director of aussieBum, the iconic mens swimwear company born on the sands of Bondi Beach.  Back in 2000, unable to find the nylon togs he loved amidst a sea of lycra, Sean created his own and set about knocking on doors. Today, aussieBum’s swimwear, underwear and lifestyle apparel has a cult following and sells in 183 countries worldwide.  In this chat, Sean recounts his incredible journey from beach bum to international megabrand.  He shares the ways in which he stays close to his customers, why he refused to take no for an answer and how he came up with one of his biggest selling products - the male version of the wonderbra.

Links from the episode:

Kylie Minogue’s Slow

Shopify Plus (sponsored)

Packleo (sponsored)

Questions answered:

• Why did you start making swimwear?
• What part did Kylie Minogue play in your brand’s growth?
• What’s the secret to successful international expansion?

 

This episode was brought to you by… 

Shopify Plus

Packleo

 

About your host: Nathan Bush from esuite

 

Nathan Bush is a digital strategist, Co-founder of eCommerce talent agency, esuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

 

About your co-host: Sean Ashby from aussieBum

 

Sean's company is a winner of multiple export and eCommerce awards. Most recently winning the 2022 NSW Exporter of the year - e-comm. 2017 55th Australian Export Awards - eCommerce & 2017 NSW Business Chamber Awards - Export. In 2023 his passion and commitment to growth continues with his management team as they transition from a single brand entity to 'Apparel Eleven Pty Ltd'. Apparel Eleven manages multiple brands including aussieBum and their latest venture to outdoor hiking apparel (NZLC) and unisex apparel brands. The big goal for 2023 is India and the Middle East.

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