In this episode of Add To Cart, we checkout Sean Ashby, founder and Managing Director of aussieBum, the iconic mens swimwear company born on the sands of Bondi Beach.  Back in 2000, unable to find the nylon togs he loved amidst a sea of lycra, Sean created his own and set about knocking on doors. Today, aussieBum’s swimwear, underwear and lifestyle apparel has a cult following and sells in 183 countries worldwide. 

 

Links from the episode:

Sean Ashby from aussieBum: Around The World In Sexy Togs | #324 

Questions answered in the podcast:

 

-    What is the weirdest thing you’ve ever bought online?

-    Who is your favourite retailer?

-    Which retail fad do you wish was history?

-    Can you recommend a book or podcast that our listeners should immediately get into?

-    Finish this sentence.  The future of retail is…

 

About your host: Jo-Anne Hui-Miller from The General Store

Jo is content and insights director at multidisciplinary creative agency, The General Store.  She was previously managing editor of premium content at Inside Retail Australia, Asia and New Zealand.

 

About your co-host: Sean Ashby from aussieBum

 

Sean's company is a winner of multiple export and eCommerce awards. Most recently winning the 2022 NSW Exporter of the year - e-comm. 2017 55th Australian Export Awards - eCommerce & 2017 NSW Business Chamber Awards - Export. In 2023 his passion and commitment to growth continues with his management team as they transition from a single brand entity to 'Apparel Eleven Pty Ltd'. Apparel Eleven manages multiple brands including aussieBum and their latest venture to outdoor hiking apparel (NZLC) and unisex apparel brands. The big goal for 2023 is India and the Middle East. 

 

You can contact Sean at LinkedIn

 

Please contact us if you:

 

-    Want to come on board as an Add To Cart sponsor

-    Are interested in joining Add To Cart as a co-host

-    Have any feedback or suggestions on how to make Add To Cart better

 

Email [email protected] We look forward to hearing from you!

Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show.

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