Mobile Dev Memo Podcast

Season 3, Episode 22: The Streaming Advertising Showdown (with Adam Epstein)

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this episode of the Mobile Dev Memo podcast, I speak with Adam Epstein, the CEO and founder of Gigi, a CTV advertising buying platform specializing in Prime Video. We discuss the current CTV advertising landscape, including:

  • What is motivating the dramatic growth of CTV advertising spend?;
  • The distinct pricing strategies implemented by Netflix, Disney+, and Amazon for their ad-supported tiers;
  • The different targeting and measurement solutions offered by the major streaming services;
  • Why CTV measurement is challenging when inventory is purchased through third-party DSPs;
  • The availability of targeting data across various streaming services and programmatic channels.

    • Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:

    • Rockerbox. Get the clarity your marketing needs and navigate your way to success with Rockerbox. Visit rockerbox.com/maze today to see what it’s all about.
    • INCRMNTAL⁠⁠. True attribution measures incrementality, always on.

      • Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

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