Mobile Dev Memo Podcast

Season 3, Episode 5: Measuring Out-of-Home Advertising (with Ty Tinker)

Listen Later

I speak with Ty Tinker, the Head of Analytics at AdQuick, on the topic of Out-of-Home (OOH) advertising measurement. Among other things, we discuss:

  • The definition of Out-of-Home advertising
  • On what timeline advertisers tend to adopt Out-of-Home advertising
  • How Out-of-Home fits into a marketing strategy
  • Which product categories see the most success with Out-of-Home
  • Who in an organization tends to control Out-of-Home budget
  • The media buying process for Out-of-Home

    • Thanks to the sponsor of this week’s episode of the Mobile Dev Memo podcast:

    • ⁠⁠Clarisights⁠⁠. Go to⁠⁠ clarisights.com/demo⁠⁠ to try it out for free. You’ll see why thousands of performance marketers trust Clarisights every day.

      • Interested in sponsoring the Mobile Dev Memo podcast? Contact Marketecture.

      ...more
      View all episodesView all episodes
      Download on the App Store
      Mobile Dev Memo PodcastBy MobileDevMemo
      • 5
      • 5
      • 5
      • 5
      • 5

      5

      18 ratings

      More shows like Mobile Dev Memo Podcast

      View all
      a16z Podcast by Andreessen Horowitz

      a16z Podcast

      1,023 Listeners

      The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch by Harry Stebbings

      The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

      513 Listeners

      Acquired by Ben Gilbert and David Rosenthal

      Acquired

      3,886 Listeners

      Odd Lots by Bloomberg

      Odd Lots

      1,777 Listeners

      Invest Like the Best with Patrick O'Shaughnessy by Colossus | Investing & Business Podcasts

      Invest Like the Best with Patrick O'Shaughnessy

      2,299 Listeners

      All-In with Chamath, Jason, Sacks & Friedberg by All-In Podcast, LLC

      All-In with Chamath, Jason, Sacks & Friedberg

      8,912 Listeners

      Dwarkesh Podcast by Dwarkesh Patel

      Dwarkesh Podcast

      379 Listeners

      Yet Another Value Podcast by Andrew Walker

      Yet Another Value Podcast

      102 Listeners

      Business Breakdowns by Colossus | Investing & Business Podcasts

      Business Breakdowns

      343 Listeners

      ACQ2 by Acquired by Ben Gilbert and David Rosenthal

      ACQ2 by Acquired

      209 Listeners

      Sharp Tech with Ben Thompson by Ben Thompson

      Sharp Tech with Ben Thompson

      94 Listeners

      Gamecraft by Mitch Lasky / Blake Robbins

      Gamecraft

      94 Listeners

      No Priors: Artificial Intelligence | Technology | Startups by Conviction

      No Priors: Artificial Intelligence | Technology | Startups

      121 Listeners

      BG2Pod with Brad Gerstner and Bill Gurley by BG2Pod

      BG2Pod with Brad Gerstner and Bill Gurley

      455 Listeners

      Training Data by Sequoia Capital

      Training Data

      40 Listeners