Mobile Dev Memo Podcast

Season 3, Episode 5: Measuring Out-of-Home Advertising (with Ty Tinker)

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I speak with Ty Tinker, the Head of Analytics at AdQuick, on the topic of Out-of-Home (OOH) advertising measurement. Among other things, we discuss:

  • The definition of Out-of-Home advertising
  • On what timeline advertisers tend to adopt Out-of-Home advertising
  • How Out-of-Home fits into a marketing strategy
  • Which product categories see the most success with Out-of-Home
  • Who in an organization tends to control Out-of-Home budget
  • The media buying process for Out-of-Home

    • Thanks to the sponsor of this week’s episode of the Mobile Dev Memo podcast:

    • ⁠⁠Clarisights⁠⁠. Go to⁠⁠ clarisights.com/demo⁠⁠ to try it out for free. You’ll see why thousands of performance marketers trust Clarisights every day.

      • Interested in sponsoring the Mobile Dev Memo podcast? Contact Marketecture.

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