Mobile Dev Memo Podcast

Season 3, Episode 6: Consumer products and the science of emotion (with Ryan Anthony)

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In this episode of the Mobile Dev Memo podcast, I speak with Ryan Anthony, the CEO of DIRT, an emotion analytics platform. Over the course of our conversation, we discuss:

  • The science of emotion and the field of emotion analytics;
  • The challenges of using focus group feedback to optimize early consumer products;
    • The methodologies used to measure a user's emotional state;
    • How emotion analytics can be used in a product use case;
    • How the value of emotion analytics has changed as the digital privacy environment has grown more restrictive;
    • How PMs can use emotion to make product adaptations and decisions.

      • Thanks to the sponsor of this week’s episode of the Mobile Dev Memo podcast:

      • ⁠⁠⁠Clarisights⁠⁠⁠. Go to⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free. You’ll see why thousands of performance marketers trust Clarisights every day.

        • Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

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