Mobile Dev Memo Podcast

Season 4, Episode 1: Mastering experimentation in consumer products (with Bill Grosso)

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In this episode of the Mobile Dev Memo podcast, I speak with Bill Grosso, the CEO of Game Data Pros, a consultancy that specializes in experimentation for digital entertainment. Over the course of our conversation, among other things, we discuss:

  • Experimentation as a concept in consumer products;
  • Whether experimentation should exist as a standalone team or be integrated into the workflow of a product team;
  • The tools needed for experimentation;
  • How to ensure that experiments don’t conflict with or negate each other;
  • Pricing experimentation;
  • The most severe mistakes teams make with experimentation.

    • Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:

    • Kayzen. A mobile-first DSP that is built to democratize programmatic advertising.
    • INCRMNTAL⁠⁠. True attribution measures incrementality, always on.
    • Rockerbox. Get the clarity your marketing needs and navigate your way to success with Rockerbox. Visit rockerbox.com/maze today to see what it’s all about.

      • Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

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