Mobile Dev Memo Podcast

Season 4, Episode 14: The challenges of building apps for kids (with Niels Hoven)

Listen Later

My guest on this episode of the podcast is Niels Hoven, the CEO of Mentava, a tutoring app that helps top-performing students achieve their potential. In this episode, Niels and I discuss:

  • The special design considerations inherent in building an app for children;
  • How the interface of an app needs to be adapted to users who have never used another app before;
  • The kinds of feedback that can be used to improve a children's product, given a lack of analytics;
  • The design challenges that arise when building for two audiences: children and their parents;
  • Price sensitivity for educational apps and whether going premium is the best option;
  • The limitations or constraints faced with monetization for a children's' app;
  • The best way to approach growth for a children's app;
  • How to consider user outcomes and churn;
  • The story of Mentava's unplanned launch.

    • Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:

    • Vibe. Vibe is the leading Streaming TV ad platform for small and medium-sized businesses looking for actionable advertising campaign performance.
    • Moloco. Moloco is a trusted and transparent advertising platform powered by machine learning. Moloco can drive the best outcomes for mobile app advertising through Moloco Ads as experienced by marquee brands such as Bumble, Draftkings, and Playrix. For retailers and streaming enterprises, Moloco also provides a best-in-class advertising platform powered by machine learning to build and manage their own ad businesses. Learn more at www.moloco.com/podcast.
    • INCRMNTAL⁠⁠. True attribution measures incrementality, always on.

      • Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

      The Mobile Dev Memo podcast is available on:

      • Apple Podcasts
      • Spotify
      • Google Podcasts
        • ...more
        View all episodesView all episodes
        Download on the App Store
        Mobile Dev Memo PodcastBy MobileDevMemo
        • 5
        • 5
        • 5
        • 5
        • 5

        5

        18 ratings

        More shows like Mobile Dev Memo Podcast

        View all
        a16z Podcast by Andreessen Horowitz

        a16z Podcast

        1,040 Listeners

        The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch by Harry Stebbings

        The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

        519 Listeners

        Acquired by Ben Gilbert and David Rosenthal

        Acquired

        4,014 Listeners

        Odd Lots by Bloomberg

        Odd Lots

        1,789 Listeners

        Invest Like the Best with Patrick O'Shaughnessy by Colossus | Investing & Business Podcasts

        Invest Like the Best with Patrick O'Shaughnessy

        2,317 Listeners

        All-In with Chamath, Jason, Sacks & Friedberg by All-In Podcast, LLC

        All-In with Chamath, Jason, Sacks & Friedberg

        9,207 Listeners

        Dwarkesh Podcast by Dwarkesh Patel

        Dwarkesh Podcast

        426 Listeners

        Yet Another Value Podcast by Andrew Walker

        Yet Another Value Podcast

        107 Listeners

        Business Breakdowns by Colossus | Investing & Business Podcasts

        Business Breakdowns

        353 Listeners

        ACQ2 by Acquired by Ben Gilbert and David Rosenthal

        ACQ2 by Acquired

        212 Listeners

        Sharp Tech with Ben Thompson by Andrew Sharp and Ben Thompson

        Sharp Tech with Ben Thompson

        94 Listeners

        Gamecraft by Mitch Lasky / Blake Robbins

        Gamecraft

        117 Listeners

        No Priors: Artificial Intelligence | Technology | Startups by Conviction

        No Priors: Artificial Intelligence | Technology | Startups

        121 Listeners

        BG2Pod with Brad Gerstner and Bill Gurley by BG2Pod

        BG2Pod with Brad Gerstner and Bill Gurley

        461 Listeners

        Training Data by Sequoia Capital

        Training Data

        43 Listeners