Mobile Dev Memo Podcast

Season 4, Episode 2: Unpacking the DoJ's ad tech suit against Google (with Ari Paparo)

Listen Later

In this week's episode of the Mobile Dev Memo podcast, I speak with notable ad tech authority and former podcast guest Ari Paparo about the specifics of the Department of Justice's lawsuit against Google in its ad tech lawsuit, which recently went to trial. Ari is the CEO of Marketecture, which recently launched a new sub-site dedicated to Google's antitrust lawsuits called The Monopoly Report.

I used this opportunity to speak to Ari to have him explain the various allegations made in the lawsuit (which I originally covered here). Among other things, Ari explains the specifics of:

  • Google's restriction of its demand to AdX;
  • Google's restriction of real-time bidding to AdX, while giving AdX "first look" (dynamic allocation);
  • Project Bernanke / Global Bernanke / Project Bell;
  • Header bidding and why Google wanted to suppress it;
  • Project Poirot;
  • Unified Pricing Rules / removing per-exchange price floors;
  • Who was harmed by these tactics, and how.

    • Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:

    • Kayzen. A mobile-first DSP that is built to democratize programmatic advertising.
    • INCRMNTAL⁠⁠. True attribution measures incrementality, always on.

      • Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

      ...more
      View all episodesView all episodes
      Download on the App Store
      Mobile Dev Memo PodcastBy MobileDevMemo
      • 5
      • 5
      • 5
      • 5
      • 5

      5

      18 ratings

      More shows like Mobile Dev Memo Podcast

      View all
      This Week in Startups by Jason Calacanis

      This Week in Startups

      1,283 Listeners

      The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch by Harry Stebbings

      The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

      529 Listeners

      The Knowledge Project by Shane Parrish

      The Knowledge Project

      2,669 Listeners

      a16z Podcast by Andreessen Horowitz

      a16z Podcast

      1,083 Listeners

      Decoder with Nilay Patel by The Verge

      Decoder with Nilay Patel

      3,145 Listeners

      Founders by David Senra

      Founders

      2,082 Listeners

      All-In with Chamath, Jason, Sacks & Friedberg by All-In Podcast, LLC

      All-In with Chamath, Jason, Sacks & Friedberg

      9,793 Listeners

      Dwarkesh Podcast by Dwarkesh Patel

      Dwarkesh Podcast

      489 Listeners

      Another Podcast by Benedict Evans, Toni Cowan-Brown

      Another Podcast

      61 Listeners

      ACQ2 by Acquired by Ben Gilbert and David Rosenthal

      ACQ2 by Acquired

      261 Listeners

      No Priors: Artificial Intelligence | Technology | Startups by Conviction

      No Priors: Artificial Intelligence | Technology | Startups

      133 Listeners

      BG2Pod with Brad Gerstner and Bill Gurley by BG2Pod

      BG2Pod with Brad Gerstner and Bill Gurley

      509 Listeners

      Sharp Tech with Ben Thompson by Andrew Sharp and Ben Thompson

      Sharp Tech with Ben Thompson

      95 Listeners

      Training Data by Sequoia Capital

      Training Data

      41 Listeners

      Cheeky Pint by Stripe

      Cheeky Pint

      42 Listeners