Mobile Dev Memo Podcast

Season 4, Episode 5: Understanding the retail media landscape (with Andrew Lipsman)

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ho covers the retail media space through his blog, Media, Ads + Commerce. We discuss the current state of retail media, including:

  • When the explosion in retail media began (when did Everything become an Ad Network?);
  • Whether retail media budgets generally represent "new money" or are being redirected from elsewhere;
  • The sustainability of growth in the retail media market;
  • The measurement challenges that arise from advertisers' use of multiple retail media networks;
  • Any forthcoming consolidation in the retail media segment;
  • Which downstream categories (like eg., measurement) benefit from growth in the retail media space.

    • Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:

    • Moloco. Moloco empowers businesses of all sizes to grow through advanced machine-learning solutions that deliver digital growth and performance for customers.
    • INCRMNTAL⁠⁠. True attribution measures incrementality, always on.

      • Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

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