Mobile Dev Memo Podcast

Season 4, Episode 5: Understanding the retail media landscape (with Andrew Lipsman)

Listen Later

ho covers the retail media space through his blog, Media, Ads + Commerce. We discuss the current state of retail media, including:

  • When the explosion in retail media began (when did Everything become an Ad Network?);
  • Whether retail media budgets generally represent "new money" or are being redirected from elsewhere;
  • The sustainability of growth in the retail media market;
  • The measurement challenges that arise from advertisers' use of multiple retail media networks;
  • Any forthcoming consolidation in the retail media segment;
  • Which downstream categories (like eg., measurement) benefit from growth in the retail media space.

    • Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:

    • Moloco. Moloco empowers businesses of all sizes to grow through advanced machine-learning solutions that deliver digital growth and performance for customers.
    • INCRMNTAL⁠⁠. True attribution measures incrementality, always on.

      • Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

      ...more
      View all episodesView all episodes
      Download on the App Store
      Mobile Dev Memo PodcastBy MobileDevMemo
      • 5
      • 5
      • 5
      • 5
      • 5

      5

      18 ratings

      More shows like Mobile Dev Memo Podcast

      View all
      a16z Podcast by Andreessen Horowitz

      a16z Podcast

      1,040 Listeners

      The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch by Harry Stebbings

      The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

      519 Listeners

      Acquired by Ben Gilbert and David Rosenthal

      Acquired

      4,014 Listeners

      Odd Lots by Bloomberg

      Odd Lots

      1,789 Listeners

      Invest Like the Best with Patrick O'Shaughnessy by Colossus | Investing & Business Podcasts

      Invest Like the Best with Patrick O'Shaughnessy

      2,317 Listeners

      All-In with Chamath, Jason, Sacks & Friedberg by All-In Podcast, LLC

      All-In with Chamath, Jason, Sacks & Friedberg

      9,207 Listeners

      Dwarkesh Podcast by Dwarkesh Patel

      Dwarkesh Podcast

      426 Listeners

      Yet Another Value Podcast by Andrew Walker

      Yet Another Value Podcast

      107 Listeners

      Business Breakdowns by Colossus | Investing & Business Podcasts

      Business Breakdowns

      353 Listeners

      ACQ2 by Acquired by Ben Gilbert and David Rosenthal

      ACQ2 by Acquired

      212 Listeners

      Sharp Tech with Ben Thompson by Andrew Sharp and Ben Thompson

      Sharp Tech with Ben Thompson

      94 Listeners

      Gamecraft by Mitch Lasky / Blake Robbins

      Gamecraft

      117 Listeners

      No Priors: Artificial Intelligence | Technology | Startups by Conviction

      No Priors: Artificial Intelligence | Technology | Startups

      121 Listeners

      BG2Pod with Brad Gerstner and Bill Gurley by BG2Pod

      BG2Pod with Brad Gerstner and Bill Gurley

      461 Listeners

      Training Data by Sequoia Capital

      Training Data

      43 Listeners