Mobile Dev Memo Podcast

Season 5, Episode 4: The state of mobile programmatic advertising in 2025 (with Pan Katsukis)

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In this episode of the podcast, I speak with Pan Katsukis, the CEO of Remerge, a mobile DSP. Our conversation centers around the state of mobile programmatic advertising. Among other things, we discuss:

  • How the mobile programmatic space has evolved in recent years;
  • The misconceptions that advertisers have about mobile programmatic;
  • The mistakes that advertisers make when they first explore programmatic;
  • The targeting techniques that you see advertisers have the most success with in programmatic;
  • The typical platform budget split with programmatic;
  • The type of non-gaming inventory that is available in the programmatic sphere;
  • Whether gaming companies can be successful in buying non-gaming inventory programmatically;
  • The measurement challenges with mobile programmatic?

    • Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:

    • Vibe. Vibe is the leading Streaming TV ad platform for small and medium-sized businesses looking for actionable advertising campaign performance.
    • INCRMNTAL⁠⁠. True attribution measures incrementality, always on.

      • Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

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