Hillary talks to Editorial Director Lauren Eggertsen about our brand-new seasonal series, Who What Wear 100. For this story, Lauren created the ultimate spring shopping guide featuring 100 editor-approved products across every major category, including season-defining It buys and must-have wardrobe staples. Essentially, it’s your shopping bible.

Shop the story here: https://www.whowhatwear.com/who-what-wear-100-spring

Founder and CEO of Set Active Lindsey Carter has built a multimillion dollar activewear business. The brand’s made-to-match monochrome activewear sets have made their way to seemingly every influencer and fitness class alike, totalling a quarter million customers since 2018. Building a social following and community is Lindsey’s bread and butter. After all, she comes from a background of having started her own social media agency and running accounts for people like Maddie and Mackenzie Ziegler from Dance Moms. But her background is much more varied than that—it also includes an assistant position at NBC Universal, a marketing job at Variety magazine, and a whole lot more. Tune in to hear about her successes—and failures—that landed her at the helm of a massive brand of her own.

Allison McNamara is the founder of Mara skincare. Previously an on-camera host for outlets like PopSugar and E!, today, Allison is known as a force within the skincare space, launching Mara with a single innovative SKU: the Universal Face Oil. The brand is beloved by everyone from Chrissy Teigan to Hailey Bieber and has now expanded to include a tight yet robust product assortment. She’s here to discuss what it’s been like building her brand from the ground up, including formulations, active ingredients, and what’s next on the horizon.

Chances are you’ve seen Fishwife Tinned Seafood Co’s delightful boxes of smoked trout or Cantabrian anchovies grace your Instagram feed or even on the shelves of your local Whole Foods. By now, everyone from Food & Wine to Vogue has written about the sustainably sourced phenomenon, and the internet is well aware that hot girls eat tinned fish. But back before CEO and Co-Founder Becca Millstein was bringing the vibrancy of conservas culture to American tables, she was working within the music industry. After starting her career in the infamous mailroom at talent agency ICM, she worked at Atlantic Records specializing in music brand partnerships and artist marketing.

Since 2013, accessory designer and founder Janessa Leoné’s eponymous line of hats and accessories has been coveted by fashion editors and celebrities alike. Now entering her 10th year of business, Leoné is shifting her brand focus to something somewhat unexpected: regenerative agriculture. She’s here to talk about it all, plus how to wear her favorites from the spring collection and the packing essentials that stay in her carry-on bag.

Founder of Claude Home Maggie Holladay went from reselling vintage decorative objects back in 2018 to building an online gallery selling collectable pieces and contemporary artworks from artists all over the world. Currently for sale are items like a carved cherry stool, a sculptural menorah, and that Mario Bellini Modular Sofa all over your IG feed. That being said, it’s hard to believe Maggie has no formal design training. Instead, she spent her early career interning and assisting for stylists like Interview magazine Editor in Chief (and Rihanna’s former stylist) Mel Ottenburg and Editor in Chief of iD Magazine Alastair McKimm. Tune in to hear all about her fascinating journey.

Denise Wingate is the costume designer behind the new Amazon show Daisy Jones & the Six. The series is an adaptation of the beloved book of the same title about a ’70s Laurel Canyon band whose catchy tunes and behind-the-scenes drama seemed to compete for the spotlight. Wingate is here to talk about her process in costuming actors such as Riley Keough and Suki Waterhouse, her own experiences that proved hugely influential, and how to source vintage like a pro. Plus, she shares her favorite project thus far in her epic filmography—which spans Cruel Intentions to Wedding Crashers—and what she hopes to land next.

Blair Eadie founded Atlantic-Pacific 13 years ago and is a pioneer of  the early fashion bloggers. Today, Atlantic-Pacific has become a multitiered digital fashion and style brand with a community of 1.9 million followers on Instagram alone. In addition to original content, Blair has developed co-branded product collaborations with brands such as Nordstrom and Saks Fifth Avenue to J.Crew and Kate Spade. But back before she was a digital force in her own right, she actually worked in the corporate retail world for Gap in San Francisco and Tory Burch in New York City. She’s walking us through the entire evolution in this week’s episode.

Whether you realize it or not, chances are celebrity stylist Enrique Melendez’s work has been on your radar for years. After getting his start with none other than The Black Eyed Peas, he went on to become Will.I.Am’s personal stylist before working with other massive musicians like Bruno Mars. He’s here to talk about his entire come up within the industry and break down the evolution of his work with his client of six years: actress Jenna Ortega. Tune in to hear about everything that went into Jenna’s award-season run and Wednesday press tour, plus his best style advice of all time.

Stephanie Summerson Hall is the founder and CEO of Estelle Colored Glass—an assortment of cake stands and stemware in jewel tones and soft pastels. Currently available everywhere from West Elm to Anthropologie to Nordstrom, the entire collection is handblown in Poland by glassmakers with over a century of experience in their craft. But before Stephanie had been bitten by the entrepreneurship bug, she spent 10 years practicing business and corporate tax law in Washington, D.C. Tune in to hear her candid telling of it all.