Brynn Putnam is the founder of innovative tech companies Mirror and Board. Before entering the tech space, she spent her first life as a professional ballerina. In between performing with big productions and studying at Harvard University, she taught fitness classes on the side to make ends meet. Her side hustle became her full-time one after college when she started her own fitness boutique in New York. Putnam’s pivot into the fitness space would then lead her to tech with her invention of Mirror, a high-tech piece of equipment that could seamlessly bring personalized fitness classes directly into your home. When she launched Mirror in 2019, it was a huge hit—especially during the pandemic when folks were confined to their homes during lockdown. Her company saw so much success that she soon sold it to Lululemon in a deal valued at $500 million. Now, after establishing herself as a tech pioneer, Putnam is onto her next venture in the space—this time with Board, an innovative, first-of-its-kind product that blends the magic of video games with the feel of board games. It also just launched at TechCrunch Disrupt today.

Who What Wear just dropped its inaugural Parents Issue—a brand-new hub for stylish parents to find fashionable, personal, and trustworthy shopping recs. In this episode, we interview our first cover star: actress and new mom Justine Lupe. Lupe sits down in-studio with Who What Wear Editor in Chief and fellow new mom Kat Collings to talk about all things motherhood—including filming season 1 of Nobody Wants This while pregnant with her daughter, Ellis. Lupe opens up about her newfound primal instincts, the challenges of postpartum life, and how she consulted an astrologer for advice on how to balance motherhood with her career. Plus, she shares the story of the "naked" dress she wore to the Emmys and behind-the-scenes details from Nobody Wants This season 2 (out tomorrow!).

WATCH the episode on Youtube HERE!

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Melissa Morris is the founder of Métier, an innovative luxury handbag brand well-revered for its commitment to combining fashion and function. Before starting her own luxury brand, Morris had worked in merchandising and design for some of the biggest names in luxury, including Helmut Lang, Armani, Belstaff, and LVMH. But in all her years working for brands, she noticed a lack of bags that actually served the wearer. Métier was born from Morris’s vision for accessories that were both elegant and practical. She dreamed of a line that offered customers the perfect bag for any occasion with a seasonless and timeless aesthetic. Despite having never designed a handbag in her life, she used her degree in sculpture and her career in merchandising to engineer the bags of her dreams with her customers in mind. Métier took off after its founding in 2017, garnering a cult following, and the bags have even been spotted in award-winning Hollywood productions like Succession and The White Lotus. It’s also secured major celebrity endorsements, earning praise from stars like Nicole Kidman, who has been seen wearing them both on and off screen. Morris continues to prove her commitment to her customers today as Métier develops new bespoke options for its loyal devotees.

This week, Who What Wear Beauty Director Erin Jahns is reporting from the Sulwhasoo Skin Longevity Symposium in New York. Sulwhasoo is a global luxury beauty brand rooted in Korean heritage and powered by ginseng-based innovation. In partnership with scientists from the Department of Dermatology at Johns Hopkins Medical School, the symposium celebrated 60 years of ginseng science and unveiled the latest research results for Sulwhasoo’s exclusively developed ingredients. Moments after the symposium, Erin sat down with Ron Robinson, cosmetic chemist and founder of BeautyStat, known for his expertise in ingredient innovation, and Michelle Lee, an award-winning editor, former EIC of Allure and longtime beauty authority recognized for her forward-thinking perspective on the industry. Today, the trio is sharing everything they learned about the power of ginseng as a key driver in supporting skin longevity and the benefits of adding this ingredient to your skincare regimen.

WATCH this episode on Youtube: https://youtu.be/ugsh8wEbUrw

Jenee Naylor is the personality behind the beloved luxury fashion blog HighLowLuxxe and the founder of 12PM Studios. Before she became a full-time content creator, she held leadership roles at Target. She stayed at the chain for eight years as a general manager and store director, building up her people management skills, with the goal of one day becoming CEO. But she also found joy in running HighLowLuxxe on the side, posting fashion content on her days off and interacting with her growing audience. After feeling like her growth had been stunted at her day job, Naylor left Target to run her blog full-time. Her continued authenticity and dedication to her platform have made her a fashion authority and a dream partner for brands. She even had a full-circle moment being invited back to Target—only this time, she was launching her own fashion line. Now, after years of establishing herself in the luxury fashion industry, Naylor decided to launch her own luxury eyewear brand, 12PM Studios.

In this episode, Who What Wear Shopping Director Bobby Schuessler is joined by Associate Director of Special Projects Kristen Nichols and Editorial Director Lauren Eggertsen to recap fashion month. Kristen and Lauren just returned from London and Milan, respectively, and they’re here to fill you in on the designers to watch from each city. They get into all the trends they saw on the runways and on the streets and give their predictions about how this season’s shows will impact the way people get dressed next year. Plus, Editor in Chief Kat Collings chimes in live from Paris Fashion Week.

If you missed it, make sure to check out our NYFW recap from last month here!

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In 2013, Gregg Renfrew founded Beautycounter—the beauty brand that pioneered what we know today as the clean beauty movement. The brand gained a well-respected reputation for its commitment to using safe ingredients in its products and for refusing to include any formulas that contained questionable or harmful chemicals. Renfrew’s commitment to customer health and her advocacy for cosmetic regulation set her apart from her competitors at a time when clean beauty was just an idea, not an entire industry. She last joined us in 2019, before the company's sale to a private equity firm in a deal that valued the brand at $1 billion. Since then, she’s had to make several pivots—from being asked to step down as CEO to leaving her own company to watching it go into foreclosure. Her latest pivot has involved starting a new company with the same commitment to clean beauty called Counter, and she’s back to tell us all about the new venture.

We’re back with another installment of our seasonal series, Who What Wear 100. In this episode, Who What Wear Editor in Chief Kat Collings is joined by editors Eliza Huber and Nikki Chwatt to dish on their top wardrobe essentials for fall. They share their favorite It pieces across every major category—including outerwear, shoes, and bags—and offer some outfit formulas you can use all season to keep your looks cozy and chic. Plus, they reveal where you can shop fall trends, whether you’re on a budget or ready to invest in your next hero piece. 

Shop the story here.

Diarrha N'Diaye is the founder and CEO of Ami Colé—the beloved beauty brand known for its dedication to celebrating melanin-rich skin. N'Diaye first stepped into the beauty industry by working in social media marketing. She became a go-to expert in digital content management, lending her expertise to brands across fashion, beauty, and editorial sectors. She then transitioned into product development when she was recruited to work at Glossier during its heyday. By the time N'Diaye conceived the idea for her own brand, which would focus on darker skin, she knew exactly what it took to create a product and market it effectively. Her years of experience in every step of that process prepared her to launch Ami Colé in 2019. After growing a loyal community and winning over 80 awards for her products, she made the difficult decision to shut down her brand earlier this year. Her announcement prompted an outpouring of grief from the people who saw themselves in Ami Colé. But now, N'Diaye’s more than ready for whatever her new chapter holds after building a hugely successful company from scratch.

Pamela Love is the jewelry designer behind Pamela Love Jewelry, a line of sustainable, celestial-inspired jewelry. Since founding her namesake brand in 2008, Love’s timeless pieces have been highly sought after by those who share her love for tarot, astrology, and the spiritual world. Who What Wear Editor in Chief Kat Collings sits down with Love to talk about her early days creating her own jewelry before starting her brand, her relationship to the stars, and the story behind Pamela Love’s iconic gold-plated five-spike ear jacket. Plus, she gives us the inside scoop on her new tarot deck and book, Infinite Door, out now.

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