Second Life

Kahlana Barfield Brown is the founder of her namesake clothing brand, KBB by Kahlana. Before she became a designer, she was an icon in the editorial world. Her career started at InStyle, where she worked her way up from intern to the publication’s first-ever beauty and fashion editor at large. Her work steering the outlet’s coverage earned her widespread recognition, including the title of Editor of the Year from Harlem’s Fashion Row. She led the outlet for a decade before leaving in 2018 to build her personal brand online in the fashion space. Brown made the leap from reporter to designer in 2022, when Target tapped her to be the first designer for the Future Collective—the company’s first-ever creator-led fashion line. After her first collection sold out quickly, Brown decided to partner with the company again to launch her own brand, KBB, exclusively with the chain. Her designs continue to be wildly successful, as Target plans to expand her collection to over 500 locations nationwide this year. 

In this episode, Who What Wear co-founder Hillary Kerr sits down with celebrity stylist Petra Flannery. She's best known for her long-term partnerships with Oscar-winning clients like Emma Stone, who’s currently up for another Oscar, and Zoe Saldaña, who just wrapped up a global press tour for Avatar: Fire and Ash. Tune in to hear Flannery share her approach to color, her biggest styling disaster, and how a haircut can impact an entire press run.

To see all of the looks discussed, watch this episode ⁠⁠here on our new YouTube channel⁠⁠, and make sure to subscribe!

Listen to Petra’s episode from 2024 here!

Jenn Lueke, aka Jenn Eats Good, is a culinary creator, recipe developer, and newly anointed cookbook author. She started her now-famous Instagram account while she was in college studying business, finance, and entrepreneurship. During her undergrad, she interned in several related fields that gave her a three-dimensional view of how to bootstrap a business—from market research to angel investing. She pursued a career in finance post-grad, working at the Silicon Valley Bank, where she learned crucial administrative skills in a corporate setting, all while posting original recipes she’d developed while navigating her personal journey with food and nutrition. Lueke finally decided to pursue content creation full-time shortly after she went viral for her “budget grocery” series. Her understanding of finance and money paired well with her simple approach to nutrition, making her a great resource for beginner chefs looking to improve their diets on a budget. Now, she’s taken the next step in her culinary career with her debut cookbook, Don’t Think About Dinner.

In this episode, Who What Wear cofounder and Chief Content Officer Hillary Kerr sits down with celebrity makeup artist and groomer Tasha Reiko Brown to talk all things red carpet glam. Brown discusses her work this award season with Oscar nominee Michael B. Jordan and longtime client Gabrielle Union. She tells us what goes into grooming men for the red carpet. Plus, Brown reveals the Chanel foundation she uses on all her clients to keep their skin glowing and camera ready.

Watch this episode ⁠⁠here on our new YouTube channel⁠⁠, and be sure to subscribe!

Alison Roman is a food writer, cookbook author, and overall culinary powerhouse. Roman's food career began when she dropped out of college to pursue her dream of working as a chef. She started out as a sous-chef for various restaurants before pivoting into food writing and recipe development. Roman joined us on the show in 2020 to tell us about her path to getting published at outlets like Bon Appétit, Buzzfeed, and The New York Times as well as authoring her first cookbook, Dining In. Since being on the show, Roman has published three more cookbooks, the latest of which is called Something From Nothing, and started her own newsletter. She's also ventured into the consumer packaged goods space with the launch of her own tomato sauces and opened her own small grocery store, First Bloom. She joins us to tell us about the newest chapter of her career and where she's going next.

In this episode, Who What Wear Associate Editorial Director ⁠Eliza Huber⁠ and Senior Fashion and Social Editor ⁠Tara Gonzalez⁠ debrief everything they saw during NYFW, from bunny slippers to baseball mitt bags. They discuss some of the standout shows, and the unexpected guests they spotted in the crowd. Plus, they dissect the trends they noticed across the board and give their advice on how to work them into your wardrobe. 

Watch this episode ⁠⁠here on our new YouTube channel⁠⁠, and make sure to subscribe!

Carla Rockmore is a fashion influencer and designer. She began her career in retail before transitioning into the design department, utilizing fundamental skills acquired during her fashion trade school education. Rockmore developed her creative vision across categories, designing everything from ladies’ dresses for high-end department stores to licensed children’s sleepwear for Disney. She pivoted into content creation during the pandemic, when she found herself in need of a creative outlet while all of her projects were on hold. Her career online started in her fifties, posting TikTok videos of herself getting ready in hopes of teaching other women how to express themselves through clothing. Before she knew it, Rockmore was dubbed “the Carrie Bradshaw of TikTok” and quickly became a fashion authority known for her iconic two-story closet. Today, she has almost two million followers, and she does it all while continuing her work as a designer with her clothing line, the Carla Rockmore Collection, which you can shop now on QVC.

The Who What Wear Podcast is now on YouTube! 

For our first episode in this new era, we're welcoming acclaimed celebrity stylist and friend of the pod Karla Welch back to the show. In this episode, Who What Wear cofounder and Chief Content Officer Hillary Kerr sits down with Welch to get back to the basics of what it takes to be a celebrity stylist. They discuss the power of modern stylists, how to create true magic on a red carpet, and how to navigate the complexities of the Hollywood ecosystem. Plus, Welch breaks down some of the gag-worthy looks we've seen on her clients this award season, including Golden Globe nominee Tessa Thompson and Oscar nominee Renate Reinsve.

Watch this episode here on our new YouTube channel, and make sure to subscribe!

Priyanka Ganjoo is the founder and CEO of Kulfi Beauty, but her first job was in business consulting. She was drawn to the role because she loved working with people and solving problems, but she knew she hadn’t found her true calling yet. Her pivot into beauty came after she got her MBA. She started in corporate, managing global retail strategy for Estée Lauder, and later transitioned into the merchandising space when Ipsy hired her to run its Glam Bag program. It was there that Ganjoo learned how to create experiences with her customer in mind by personalizing packages for millions. But as a South Asian woman, she found herself underrepresented in the brands she would source for her Glam Bags. She decided to start Kulfi to honor her heritage and create space for people and her culture. A year after launching the brand, Kulfi became the first South Asian female-owned brand to be carried at Sephora.

In this episode, Who What Wear Shopping Director Bobby Schuessler sits down with jewelry designer Jennifer Fisher to look back on her career 20 years after she started her namesake brand. Over the last two decades, Fisher was named a finalist for the 2012 CFDA/Vogue Fashion Fund, was crowned the "queen of hoops" by The New York Times, and has counted celebrities such as Jennifer Lopez and Hailey Bieber among her clientele. She's also sharing the ways she's expanding her empire—from new retail locations to her cookbook, Trust Your Gut, to her lifestyle brand, Maedyn.