Pivotal is an interview-style segment that tackles topics in consumer packaged goods (CPG) and fast moving consumer goods (FMCG) from the business leaders that live it EVERY DAY! My guest on this episode is Sal Frisella, President of 1st Phorm, which is one of the largest sports nutrition brands in the industry. This is not a conversation you are going to want to skip through…it was extremely fascinating from start to finish. Sal and I talk extensively through some of the special sauce aspects of 1st Phorm, including their best-in-class brand ambassador program, being 100% customer-centric, use of fitness challenges to change lives, and building a company culture that reverberates throughout their entire customer community.

Sal Frisella LinkedIn

This content was supported by Compound Solutions. In fact, you can find several Compound Solutions ingredients utilized within the 1st Phorm product portfolio, including the cognitive and physical performance enhancer, TeaCrine. If you’re interested in attaining more information on any of the unique, science-backed ingredients supplied by Compound Solutions, head over to www.CompoundSolutions.com or reach out to me directly and I’ll connect you with the relevant team member.

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