
Sign up to save your podcasts
Or
If your email performance is slipping even though you're using that classic “letter format” style, there’s a reason—and it’s not what you think. Jay Schwedelson breaks down why hybrid-looking plain text emails are quietly tanking results, and what real 1:1 messaging actually looks like. Also: laser planetariums, shoe policies at TSA, and the weird airport loophole that makes Jack & Coke at 8:30 a.m. seem totally fine.
ă…¤
Best Moments:
(02:01) Why everyone’s using letter format emails—and what they’re getting wrong
(03:02) The sneaky visual signals that make your “personal” emails feel automated
(04:30) 600% higher reply rates when your email looks truly human
(05:15) Why your “plain text” email is still HTML—and why that’s okay
(06:15) The email strategy mistake of living in both the graphic and plain text worlds
(08:13) Jack & Coke at 8:30 a.m.? Only acceptable in airports, apparently
ă…¤
Check out our 100%Â FREE + VIRTUAL EVENTS! ->
Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!
Register here:Â www.GuruConference.com
ă…¤
Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
ă…¤
MASSIVE thank you to our Sponsor, Marigold!!
Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.
Podcast & GURU listeners:Â 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).
Claim your offer now at jayschwedelson.com/emma
5
708708 ratings
If your email performance is slipping even though you're using that classic “letter format” style, there’s a reason—and it’s not what you think. Jay Schwedelson breaks down why hybrid-looking plain text emails are quietly tanking results, and what real 1:1 messaging actually looks like. Also: laser planetariums, shoe policies at TSA, and the weird airport loophole that makes Jack & Coke at 8:30 a.m. seem totally fine.
ă…¤
Best Moments:
(02:01) Why everyone’s using letter format emails—and what they’re getting wrong
(03:02) The sneaky visual signals that make your “personal” emails feel automated
(04:30) 600% higher reply rates when your email looks truly human
(05:15) Why your “plain text” email is still HTML—and why that’s okay
(06:15) The email strategy mistake of living in both the graphic and plain text worlds
(08:13) Jack & Coke at 8:30 a.m.? Only acceptable in airports, apparently
ă…¤
Check out our 100%Â FREE + VIRTUAL EVENTS! ->
Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!
Register here:Â www.GuruConference.com
ă…¤
Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
ă…¤
MASSIVE thank you to our Sponsor, Marigold!!
Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.
Podcast & GURU listeners:Â 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).
Claim your offer now at jayschwedelson.com/emma
114 Listeners
1,448 Listeners
4,574 Listeners
748 Listeners
1,256 Listeners
1,293 Listeners
1,955 Listeners
147 Listeners
292 Listeners
352 Listeners
78 Listeners
187 Listeners
54 Listeners
307 Listeners
80 Listeners