304 - The fastest way to change your photography business? Change the way you see yourself. In this episode, Heather and I break down the self-concept shifts that help you introduce yourself confidently, market without second-guessing, and invest in your growth like a CEO. 

If you’ve ever felt like an imposter, struggled to get results from courses, or shamed yourself for “not doing enough,” this conversation will free you up to start making real progress.

What to Listen For:

• The hidden role your self-concept plays in marketing and sales success
• Why “I’m missing one secret thing” thinking holds you back
• How to confidently introduce yourself as a photographer without hesitation
• The difference between consumer and investor mindsets—and why it matters
• Why you don’t need to watch everything in a course to get huge results
• How to measure ROI on education and coaching
• Why trusting yourself to “figure it out” is an identity game-changer
• The danger of relying on social proof instead of self-belief
• How to extract value even from imperfect programs

Shifting your self-concept from “I’m just a photographer” to “I’m a professional, resourceful business owner” changes everything. When you start thinking like an investor instead of a consumer, every decision becomes about extracting value and creating results—fast. 

Listen now to discover how to step into your CEO role, trust your ability to figure things out, and start building the business (and life) you actually want.

Resources from this episode: 

• Register for 4 Clients in 4 Weeks: www.hairofthedogacademy.com/4c4w
• Master the craft of pet photography at the Hair of the Dog Academy - www.hairofthedogacademy.com
• Stop competing on price, sell without feeling pushy, and reach consistently $2,000+ sales in the Freedom Focus Formula - www.freedomfocusformula.com
• Crack the code to booking more clients inside Elevate - www.freedomfocusformula.com/elevate
• Discover the world of commercial pet photography in the Commercial Pet Photography Academy - www.hairofthedogacademy.com/commercial

JOIN THE PARTY:

• Connect with us on Instagram
• Explore valuable pet photography resources here
• Discover effective pricing and sales strategies for all portrait photographers.
• Ready to grow your business? Elevate helps you do just that.
• Check out our recommended gear and favorite books.