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Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin build upon the lessons from Episode 70 - "Developing Micro-Pillars," to delve deeper into the indispensable tactic of 'Self-Reflective Marketing.'

We discuss:

1. Post-Activity Analysis: Each marketing action you take, whether a talk, expo, online ads, or otherwise, requires a thorough review. Ask yourself: 

• What worked? 
• What didn't? 
• If you were to do it again, what changes would you make? 

The answers to these questions form the crux of effective self-reflective marketing.

1. More of What Works, Less of What Doesn’t: This might sound like common sense, but it's a profound principle often ignored. We walk you through the process of identifying the successful elements of your marketing and emphasizing them while simultaneously isolating and eliminating the less effective methods.

While this episode continues the conversations started in "Developing Micro-Pillars," it also lays the groundwork for Episode 72: "Finding Black Caviar - Testing & Measuring." The marketing landscape is perpetually shifting, and what drives results today may fall flat tomorrow. 

Adaptability is key, and our upcoming episode will explore it in greater depth.

Join us in Episode 82: "Self-Reflective Marketing," where we share insights to enhance the effectiveness and efficiency of your marketing strategies. We believe that the better your marketing, the healthier your practice.

To learn more about growing your practice and accessing additional resources, check out more episodes of the Podiatry Marketing podcast at https://podiatry.marketing.