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Is your storage facility leaving money on the table? 

Scott Meyers sits down Greg Ellsworth—president of Toy Storage Nation and founder of Self Storage Consulting Group—to explore the evolving world of self-storage and RV/boat storage. 

Greg dives into why the old-school "build it and they will come" model is outdated and how data-driven design and multi-use flexibility are the keys to maximizing ROI. 

From RV amenities and pro-storage for contractors to the booming demand for truck and toy storage, Scott and Greg reveal how innovative development, smart entitlements, and reading between the zoning lines can unlock value in overlooked land. 

WHAT TO LISTEN FOR

1:22 From College Grad to Storage Consultant

4:41 Why Operations Must Influence Design

9:11 The “Crystal Ball” Approach to Feasibility Studies

14:19 How Rising Interest Rates Reshaped Solid Deals

23:27 Why Boat & RV Storage Demand Isn’t Slowing Down

33:49 Turning “Worthless” Land Into Storage Gold

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CONNECT WITH GREG ELLSWORTH

Self-Storage Consulting Group | Self Storage Consulting Group | Toy Storage Nation | Email

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White Label Storage helps self-storage owners manage their facilities like a performance business, not a guessing game. Using facility-level data and custom technology tools, the team drives smarter pricing, marketing, and operational decisions with no gut-based revenue management.

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(410) 693-5166