Jon dives into one of the biggest threats facing self-storage operations today: market oversupply. He shares a recent conversation with another self-storage operator about a new facility being built nearby—an example of a growing trend where developments are popping up in already saturated areas. Jon explains how some new operators enter the market with low rates and minimal services, creating pressure on established businesses.

He emphasizes the importance of understanding these shifting market dynamics and the impact of new construction when planning strategy. Jon also offers practical ways to stay competitive, including adjusting rental rates, improving customer service, and continuing to scale and refine operations.