Interested in taking a relationship-driven, high-integrity approach to sales that’s based on building authentic connections with your leads? This episode is for you!

I’m chatting with Madalynne Rose Americano, co-founder and CEO of Authentic Connection Media, about selling in the DMs through genuine, human-to-human conversations. Not only is this an incredibly effective sales strategy, but it’s also a surefire way to ensure your prospective clients feel safe, comfortable and at ease with you – NO pushy, sleazy sales here!

We recorded this episode LIVE in my private Facebook group, Coaching With Impact, and toward the end of our chat, we answered a few questions from those in attendance – you’ll definitely want to hear our answers, so be sure to listen to this one in its entirety!

In this episode, Madalynne and I cover:

The Client Attraction 101 3-Day Workshop: https://bit.ly/3sDexpL [1:20]

Madalynne’s entrepreneurial journey [6:40]

The importance of building relationships and connecting with your audience when it comes to sales [9:15]

Using authentic conversations to build relationships while also putting out high-value content that positions you as an expert [13:45]

Where to begin if you’re trying to work up the courage to reach out to someone online [17:45]

Detaching from the goal of making a sale when DMing a prospective client and seeing the conversation as an opportunity to connect [20:00]

Why you shouldn’t try to sell out of desperation [24:30]

Using your sales skills to direct your lead to convert to a client when appropriate [26:00]

Initiating a conversation with someone you’ve never spoken to but follows you and/or engages with your content [30:00]

Finding conversation starters to break the barrier of communication [33:00]

Understanding an initial “no” doesn’t necessarily mean someone will never work with you [37:25]

How believing in your services/products and expertise helps you form more genuine connections with prospects [39:00]

Respecting someone’s “no” and following up with potential clients in both direct and indirect ways [40:55]

Playing the long game [45:10]

The long-term impact DM sales conversations can have when you build relationships and show you care [48:00]

Embracing the reality that becoming a coach or any type of entrepreneur REQUIRES you to be good at sales [50:00]

Selling in DMs on platforms other than Instagram [54:30]

Getting on a sales call after DMing: Yay or nay? [58:05]

Advice for new coaches who want to build a targeted audience on social media and connect with leads [1:02:45]

Overcoming objections without pushing too hard [1:09:40]

Contact info for Madalynne + Authentic Connection Media: https://www.instagram.com/madalynne_rose, https://www.instagram.com/authentic.connection.media/

Madalynne’s freebie, High-Ticket Lead Generation System: https://bit.ly/34dzfTS

Authentic Connection Media’s DM Sales Academy waitlist: https://bit.ly/3ILAvga

Connect with Lynette:

Instagram: https://www.instagram.com/lynettemarieh

Coaching With Impact Facebook group: https://www.facebook.com/groups/coachingwithimpact

Fitness Coaching Business Accelerator: http://lynettemariefitness.com/acceleration/