Families are depending on you—and the only thing standing between them and financial disaster is your ability to help them make a decision.

In this episode, Chris and Roger break down the 5 real reasons people don't buy (and why "I want to think about it" is usually a smokescreen). If you're hearing the same objections over and over, this framework will help you identify what's actually happening, remove the barrier, and confidently guide clients to protect the people they love.

In this episode, you'll learn:

• The 5 barriers behind almost every objection: No Trust, No Need, No Want, No Urgency, No Money

• How to build trust fast using authority + empathy (especially in telesales)

• Why "need" can't be created—only discovered and uncovered

• The 4 stakes questions that move a client from "need" to "want" (and "want" to urgency)

• How to avoid killing the close by making the end confusing or transactional

• How to handle affordability with dignity and still get the application

Quick CTAs

✅ Drop a comment: Which barrier do you see most often—trust, need, want, urgency, or money? ✅ Share this episode with an agent who keeps hearing "Let me think about it." ✅ Subscribe for more training that helps you sell with clarity and confidence.

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