What if you're sabotaging 90% of your sales in the first five minutes? Most agents spend all their energy perfecting scripts, word tracks, and closing lines… but they miss the one foundational element that makes everything else work: trust.

In this episode, Roger Short breaks down the most essential sales fundamental that separates top producers from struggling agents — and shows you how to build trust fast through authority and empathy in every environment: 📞 Over the phone – when your voice is your handshake 💻 On Zoom – when your presence speaks louder than words 🏡 In person – when every detail communicates professionalism and care

You'll learn: ✅ The first-five-minute mistakes that kill your sales ✅ How to combine authority and empathy so clients trust you quickly ✅ How to earn the right to lead your clients with confidence ✅ Why "trust isn't a step in your sales process — it's the atmosphere it lives in."

If you want to close more sales, earn more referrals, and help more families, it starts with mastering trust.

👇 Drop a comment: What's one way you build trust early in your appointments?