Ray Edwards is a Communications Strategist, Copywriter, Author, Speaker, and host of one the top iTunes Business Podcasts. He has worked with Fortune 500 companies, and with some of the most powerful voices in leadership and business. His clients include New York Times best-selling authors Michael Hyatt (author of Platform and co-author of Living Forward), Tony Robbins (author of Unleash the Giant Within and Money: Master the Game), Jack Canfield and Mark Victor Hansen (co-authors of Chicken Soup For the Soul), Jeff Walker (author of Launch), and many more.

Show Highlights:

Copywriting is salesmanship in print. @RayEdwardsWe communicate in a way that is either credible or puts people off. @RayEdwardsThe keys to writing in a way to that is influential without being manipulative is to be: relevant, enthusiastic, aspirational, congruent and helpful. @RayEdwards"Salesmanship is the transfer of enthusiasm" – @TheZigZiglarMake sure you are truly enthusiastic about what you’re doing and in an unbridled way. @RayEdwardsIf you persuade me to do something, that is a decision I will later celebrate. @RayEdwardsIf you manipulate me into doing something, that is a decision I will later regret. @RayEdwardsWe should be helping people to develop internal pressure for their reasons, in their best interest and leave the decision to them. @RayEdwardsMarketing should be something you do for people, not something you do to them. @RayEdwardsYour email should be positivity anticipated, relevant and personalized. @RayEdwardsNo such thing as copy that is too long, only copy that is too boring. @Randy_GageStories are the most powerful form of persuasion. @RayEdwards

The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!