If you’re finding yourself new to a selling role and trying to sell to more experienced executives and professionals - this is a podcast for you. If you’re leading a team of greener reps, share this one with them. 
John Kaplan shares how to prepare for conversations with experienced buyers in a way that will drive success and help you feel less intimidated going in. Great selling, is great selling, no matter your experience or background. Tune into this episode to hear tips and actions you can take right now. 
Here are some additional resources

Finding Success with Procurement [Podcast] https://apple.co/3ARsxO0 
Overcoming the Seller Deficit Disorder [Article] https://bit.ly/3k2Hwhl 
Why are you talking? [Podcast] https://apple.co/3CVvgrO 
Four Essential Questions https://bit.ly/3maU5d3 

Check out this and other episodes of The Audible-Ready Podcast at Apple Podcasts, Spotify, or our website.