SEO 101

Google has had a few bugs as of late that are discussed here, along with some valuable anecdotes about existing client SEO issues that you should avoid, the vast importance of blogs and why, and much more.

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Ross and Scott discuss AI pioneers quitting Google to warn about the technology’s danger; the use of historical data to evaluate search quality, and more Google updates.

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April’s latest and significant Google product review update is discussed along with the announcement that Google is building a new search engine codenamed Project Magi. The hosts discuss the recent changes to the search landscape… most notably that Bing is in the news more often. This full episode continues with more search engine news worthy of your time.

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Another broad core update is unleashed, improvements to the Search Status Dashboard, a tip for video SEO that you don’t want to miss, and more insights into the good and bad of AI for SEO. 

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More information continues to be revealed about Google’s Product Review Update. Ross and Scott review more about ChatGPT and SEO, plus a local SEO tip, and more thoughts from Google’s John Mueller.

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Google says they will automatically set up Google Analytics 4 for anyone who hasn’t done so… but it comes with serious caveats you need to be aware of. Also, AI chat is all over the news right now and for good reason, it is changing the way we work! Ross and Scott discuss the latest news on AI for SEO and the teased releases of AI for search from Bing and Google.

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Scott and Ross discuss the long-running round of Google algorithmic updates and their respective (but significant) impact on search results. They discuss the impact of the helpful content update on AI written content and finish off the episode with the answer to an SEO 101 listener question.

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The hosts started the show by reminiscing on the beginning of Search Engine Land which is now celebrating its 16th birthday. Next up, was the New Google Search Status Dashboard which reports widespread issues for site owners. Other topics discussed include the latest news on the Google Helpful Content Update that targets low-quality content created, a new Link Spam Update that’s about to roll out in 2 weeks, and much more!

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The hosts started the show by discussing the lawsuit Google filed against a company promising Page 1 rankings. Other topics discussed include duplicate website content, the impact of backlinks on ranking, Google algorithms to detect & demote AI-altered plagiarized content, HTTP/3 as a factor in ranking, and much more!

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Ross & Scott started the show with news on WooCommerce WordPress plugin vulnerabilities. They then talked about reviewing structured data, updates on Google Business Profile photos, the impact of local review keywords on local rankings, disappearing reviews caused by a GBP bug, and much more! 

Bonus: Ross shares some of his learnings from a recent DMO Mastermind. 

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