Google’s recommendation to use the new Author.url link to a central profile of the author’s bio harkens back to the days of rel=author and Google Authorship. The gents also discuss standard updates to Google tools, news on the Links Spam Update, optimizing Google My Business categories and services, and how to interpret and react to poor Google indexation of a website.

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Google representatives confirm the impact of clicks on search results, but not necessarily in the way you expect. The hosts also discuss what Google’s Core Updates affect search results, changes to the use of fact check structured markup, and much more.

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The hosts discuss the progress of the July Google Core Update, how to handle permanent redirects over the long-haul, the SEO benefits or not of dedicated hosting, additions to the review options in Google My Business, and more.

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The hosts discuss a much sought-after SEO feature recently released by Shopify. They also tackle whether you should or you should not pause your SEO and the significant Google Updates that have all commenced in relatively short order this Summer. To tie it all up, they shared some excellent Mueller Files.

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Google’s Page Experience rollout is finally underway. The hosts discuss the rollout in addition to news on a Google slander algorithm, improvements in Google Search Console reporting, changes at Google My Business (good and bad), some Mueller files, and more.

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Google has rolled out part 1 of a 2 part Core update as of June 2nd. The hosts discuss what is known about the update and specific insights. Amidst news on cumulative layout shift (CLS) and other updates to Google Search Console, the hosts dig into what is known about the Multitask Unified Model (MUM) that appears to promise a staggering revolution in search technology and the search experience.

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While discussing Schema.org’s launch of its new schema markup validator tool, Ross and Scott explain what schema and structured markup is, how it helps with SEO and site usability, and a plugin that can help with implementation. They also cover changes to Google Search Console, Google My Business listing issues, and shady SEO tactics, as well as some Mueller Files and a question from another valued listener.

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The hosts discuss Yahoo’s fall from grace amidst its Verizon sell-off, Rachel Maddow’s goof, Google’s featured snippet gaffe, a Google algorithm update that affects review sites, and more Mueller files.

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To kick things off, the SEO 101 hosts get a good laugh over the stupidity of The Daily Mail’s ignorant lawsuit against Google over its low organic rankings. They follow that with insights into managing traffic drops (when necessary), improving search result clickthrough rates, news on the Page Experience update, and much more.

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Joost de Valk, Founder and Chief Product Officer of Yoast join Ross Dunn to discuss the Yoast SEO plugin. The interview covers the basic and advanced features, plus some upcoming updates and enhancements to the plugin that is sure to interest all users.

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