SEO 101

Google Search Advocate, John Mueller, was the guest in this 400th episode of SEO 101 on WebmasterRadio.FM. The show started with a solemn nod to the loss of a fellow SEO, Hamlet Batista. Next, John Carcutt and Ross Dunn asked several questions of John Mueller including how to bounce back from the negative repercussions of a Core Algorithm Update, whether inferred links are part of Google’s ranking algorithm, how to improve the overall indexation of pages that were crawled but not indexed, and much more.

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In this episode of SEO 101, the hosts interview a special guest, and long time friend, Stephan Spencer. Stephan describes his journey into SEO and the great strides it has taken. He shares excellent tips on everything from link building to digital PR, artificial intelligence for SEO, and much more.

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Ross Dunn and guest host, Scott Van Achte, review Moz’s SEO tips for 2021 and share their own. They also cover some of the latest search news in mobile, local SEO, and a search engine taking more user share than many expected it would.

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Google’s December Core Update was immense and it stirred up a lot of emotions (positive and negative) for site owners with improved rankings or those devastated by the update. Ross and Scott review what is known about the update, who was affected, and how to respond to it if you were on the losing side of the results. In addition, they discuss other noteworthy SEO news and answer a question from another valued listener.

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Ross interviews John Espley, Chief Connector at ConnectionSkills.ca about his work with small and medium businesses and how businesses connect with SEO, link building, and online marketing overall. The discussion often touches on the merits of networking and how connecting with people online and offline has an impact on SEO and a business’s overall success.

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In this episode, Ross interviews prolific Search Engine Journal writer, Roger Montti on his start in the SEO business and the work he does. The discussion then moves on to the latest news from Google such as passages, common SEO issues he encounters with client sites, questionable update rollouts for WordPress, and more.

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John and Ross welcome the one and only Barry Schwartz on the show - finally! Barry is the founder and editor of Search Engine Roundtable, CEO of RustyBrick, and News Editor at Search Engine Land. The show first touches on Barry’s origin story, how he manages to get so much done each day, his favourite news sources, and more. The bulk of the episode explores news around Google Passages Ranking, how BERT might figure into Passages, the Request Indexing Feature, and the future of search.

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John and Ross discuss a few pieces of search news before diving into the important news that came out of the recent SearchOn event by Google. Discussed was the groundbreaking news about “passages” that Google will be releasing in the New Year, followed by news on BERT, spelling detection, and the expansion of Key Moments on YouTube. The two end the show with answers to some SEO questions from listeners.

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Google causes concern for many as it turns off the indexation request tool to make infrastructure updates. John and Ross speculate the updates are partly due to some recently publicized Google bugs while sharing those details. Ross discusses WordPress's automatic platform optimization (APO) and the results on his own site followed by an interesting review of Gary Illyes’s comments on how Caffeine’s indexing infrastructure works. Local SEO news follows with some significant updates followed by John Mueller’s announcement of mobile-only indexation coming in 2021.

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The hosts discuss the meeting between the excellent Barry Schwartz from Search Engine Round Table and Martin Splitt from Google about Google’s relationship with the SEO community. They also delve into rare updates from that other search engine, Bing, some interesting local SEO news, a number of Mueller files, and a listener’s SEO question.

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