John and Ross introduce what is the first episode of SEO 101 at its new home on Cranberry.FM. The rest of the show digs into some of the reasons Google suspends local listings, changes to accelerated mobile pages (AMP), the new keyword tool called AnswerThePublic.com, and more.

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Google dropped the manual penalty hammer on websites providing paid reviews of products without nofollowing links, and on sites using the popular EasyRecipe plugin that was using schema to spam listings. Also, discover some of the factors that allow products to rank well in Amazon’s search engine, why log files are useful and a newly released tool that will allow you to leverage them, and much more!

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John and Ross interview David Harry about his article Getting Your Head Around RankBrain to debunk many of the incorrect assumptions about this machine learning system Google has employed and how/if it impacts your rankings.

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How to Improve Local Search Rankings, RankBrain News as RankBrain does not impact either Crawling or Algos. Plus, we hearQuestions from the Community to Ross Dunn and John Carcutt in thisGoogle-filled as usual episode. Ross and Johndiscuss plans to increase the impact of the mobile friendly ranking algorithm, future consolidation of www vs non-www (and https) versions in Google Search Console, plus more news and questions from our awesome community.

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It was a busy week in news with Google finally removing the majority of referral SPAM from Google Analytics, we discussed manual action penalties from Penguin and fake interstitials, and possible changes to Google Search Console. Whats more, John and Ross turn the show into an interstitial drinking game!

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A New Google Guideline Testing Tool, Conversational Shopping and SEO Questions from Listeners as John Carcutt and Ross Dunn feature some of the early news from SMX West such as conversational shopping, AMP, and user generated Google SPAM reports. Conversational search has become a huge part of how users are searching Google, particularly with the way […]

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Google AdWords Sidebar Change Update , plus learn about an Opportunity of a Lifetime for an SEO.

AMP Results Now Live in Search asGoogle began pushing out AMP results late on February 22, 2016, rolling out across mobile devices in their news carousels. Ross Dunn and John Carcutt discuss how to decide if you need an AMP version of your site.





Google Allows Only 10 Submit URLs & Direct-Links Crawls Per Month as Google has changed the limits on submissions via the submit this URL and its direct-linked pages;AMP Not a Search Ranking Signal Yet;Sites Can Have Different Crawl Frequency on a Per URL Basis

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Rich Snippets may depend on quality of other pages in your SERP. So if your page is not getting a Rich Snippet, it may be because of the other pages in the SERP not anything you have or have not done. WTF is “Social Engineering Content”?
It can get you a manual action notification.

They recently made it so sites with deceptive advertising – such as “download button ads” which are designed to confuse site visitors, would now be flagged as deceptive. AMP support in webmaster help forums and AMP demo/testing tools now available from Google. Facebook Instant articles now available to all publishers. New HrefLang errors in search console.

 

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Google head of search announces retirement. Amit Singhal will be succeeded by John Giannandrea, who leads the company's artificial intelligence research. Brands can now Edit their Knowledge Graph Data.You must be an Official Representative for the brand (just through a couple of hoops)They happen fast once you make the suggestions according the Barry.Google Crawl Rate increases not related to Algo update.Google link operator dead/in zombie mode

Local reviews NOT a Ranking factor for organic rankings.Knowledge graph clicks not counted in Google search console.France wants to Ban linking to a site without its permission. AGAIN.Structured markup spam due to WordPress plugins.Google sending out manual action notifications based on usage of a Recipe Plugin. Some that have been possible culprits areWP-Ultimate Recipe,Ziplist,Yummly, andEasyRecipe Plus.Manual action based on spammy structured markup.AMP error test tool now in Google Search Console.

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AlphaGo Concurs Go using machine learning, the number of moves in Go are roughly equal to a google more than all those in chess.An interesting example of a timely SEO win in politics.Carly Fiorina was the only GOP candidate to use the freely available card carousel (announcement of feature from Google) in Google Search results. This resulted in blanket Fiorina exposure across many GOP debate related searches.Also Google steps up structured data support over the year, outbound links are not a ranking factor, andGoogles detection of negative SEO.

 

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