SEO 101

Ross and Scott give their take on the metatags, content and indexing as part of a Site Review of SevillaNJ.com, A New Jersey restaurant that offers Spanish Style cuisine.

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Ross and Scott walk through proper use of keywords and CSS, as well as how to avoid getting in trouble for paid links and hurting your page ranking while reviewing Tickbooth.org.uk, a site that specializes in selling rugby tickets.

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Ross and guest Scott Van Achte review and audit a website, giving advice on how to strengthen ranking, SEO, and usability. From better describing just what your site offers, to offers on how to title pages.

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Google's new feature, Google Plus One aims to make search more social, while also being brought to bare for Google Street View not blurring people enough in Switzerland. Ross and John also answer a question on what you can change on your page to effect search rankings, and efficient ways to track it.

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Ross and John answer a listener question on SEO Impact by Moving Platforms as a wedding videographer considers the move from Rapidweaver to WordPress.

Also questions on a Firefox plugin that adds a PageRank number to the backlinks in Yahoo Site Explorer, off-page SEO and Rel=canonical passes Link Juice across domains.

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Ross and John have an update on Google Toolbar and tackle tactics they feel are on the way out. They also cover Content farms, exact match domains, and more are put under scrutiny.

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How long do you normally give a change before you decide if it had any effect or not and move on? Is it even possible to answer that, since its largely dependent on crawl frequency? Ross and John answer that and other listener questions and discuss the Google Farmer Panda situation.

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Ross and John give their take and breakdown the ongoing JCPenney Linkuilding saga. They discuss their own perspective on buying links based on how JCPenney handled it.

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Ross and John promised last week to tackle Article Distribution, and the news that came out could not have been more timely.

Matt Cutts announcement about algo changes prompted a SEL post by Barry Swartz that the Algo launched and was targetting Content Farms.

David Harry aka theGypsy posted that this algo update was not targeting Content Farms but Attribution

Ross, John and David discuss how this impacts the Article distribution tactic of both linkbuilding and content publication, plus how this ties to the new REL tags Google introduced last month related to content attribution.

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Learn what to do when you run out of link building ideas and how everyday experiences can lead to content creation ideas. A listener also asks is writing articles and submitting them to article sites a viable way to get links and therefore rankings?

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