This week we're delighted to welcome the legend that is James Brockbank to the 1s and 2s. 

What an episode! Absolutely rammed with top quality knowledge from one of the best in the game right now. 

What's in this episode:

- What EEAT really means 
- How you can use real business signal to improve your EEAT
- What does authority truly stand for and how does it impact your website
- The role of Digital PR in building your online persona 
- The affect unrelevant links can have on your campaigns
- How to combine digital PR and EEAT to build a world class brand

James's Links 🔗

Digital Loft - https://digitaloft.co.uk/
James on Twitter - https://twitter.com/BrockbankJames