In this episode, we sit down with Sergio Furio, founder and CEO of Creditas, to explore his remarkable journey from a small town in Spain to building one of Brazil’s leading fintech companies.

Sergio shares how his early career in banking and consulting shaped his entrepreneurial mindset and how moving to Brazil brought both challenges and opportunities in the fintech space. He takes us through the key moments that defined Creditas—from its early days as a marketplace to its transformation into a vertically integrated financial powerhouse.

We dive deep into the strategic decisions that fueled Creditas’ growth, including the shift from a marketplace model to direct lending, boosting margins, and achieving profitability. Sergio reveals how he tackled financial hurdles, optimized operations, adjusted pricing strategies, and built a sustainable, high-margin fintech leader.

Beyond Creditas, we discuss the broader startup ecosystems in Brazil, Spain, and Europe, the role of Endeavor in fostering entrepreneurship, and the personal resilience, health, and endurance required to sustain long-term success.

If you’re passionate about fintech, scaling a business, or the mindset needed for long-term entrepreneurship, this episode is a must-listen.

02:04 Introduction: Entrepreneurial mindset and constant execution

05:34 Decision to move to Brazil: financial struggles and low mobile penetration

08:05 Battling bureaucracy and inefficiency in Brazil

11:10 Education and Sergio Furio’s early career

14:20 Investment banking and strategic consulting experience

17:04 Importance of large markets for entrepreneurial success

20:29 Transition into the fintech sector in Brazil

23:20 Early struggles as a foreign entrepreneur in Brazil

26:51 Building the first team and securing initial funding

29:48 Solo founder mentality: advantages and challenges

32:49 Vertical expansion of Creditas: shifting the business model

35:37 The balance between strategy and execution

38:25 Adapting to the Brazilian market: understanding the local culture

41:54 The role of foreign entrepreneurs in Brazil

44:13 The evolution of Brazil’s startup ecosystem

47:04 Comparing startup ecosystems in Spain and Brazil

49:19 International expansion: challenges for Brazilian startups

52:19 The importance of physical presence in target markets

55:10 Fundraising: key round with SoftBank

58:54 Lessons on sustainable growth

01:02:51 The entrepreneur's energy as a key to success

01:06:04 Building from founder to CEO of a 400M revenue company

01:08:39 Personal transformation through entrepreneurship

01:11:24 Mental and physical health for entrepreneurs

01:13:59 Running marathons and the metaphor of endurance in business

01:16:34 Building networks and Endeavor’s mission in Brazil

01:19:09 Supporting new entrepreneurs and leadership’s ripple effect

01:21:44 Investing in the next generation: angel investing and strategic support

01:24:19 AI and technological trends: the future of startups

01:26:54 Comparing entrepreneurial ecosystems: Europe, Brazil, and the US

01:29:29 Final reflections on entrepreneurship, personal growth, and future goals