On this episode, Seth Price is joined by CEO and co-founder of SEOmoz, Rand Fishkin. Together the pair discuss the evolution of SEO and how Google’s monopoly as a search engine is impacting marketing strategies. Listen along to learn how Google is evolving to include new features and products to maintain its growth and answer questions like – why isn’t Google more strictly combatting spammy listings in the local pack? How does the state of link-building today impact rankings? Is digital PR the trick to outranking competitors? Rand also gives his predictions for what search results will look like in the near future.