Sales Funnel Radio

SFR 299: My SECOND 17 Product Failures...

02.04.2020 - By Steve J LarsenPlay

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I recently recounted through the timeline of all of the business and product attempts I've made... Here's a recap of my second 17 tries Here's a recap of my second 17 tries... Buckle up, this is Part #2 of my 33 product failures journey! (Alternative Title ‘The Obstacle is the Way’ #2) Hopefully, it's cool me taking two episodes to share my actual journey with you ‘cause there’s been A LOT of ‘failures… BUT… There's also been a lot of growth. In fact, in my opinion… Failure is largely made up. It's a facade to dull the will of dreamers So when somebody sits back and says, "Stephen, I've tried these things, or I'm doing this, or I'm doing that..." I have empathy, but I have very little sympathy… Because... you know what? No one cares about your business as much as you do. No one cares about your success as much as you will. So own that and know that it's part of the gift. The gift that allows you to do stuff that the rest of humanity has a very hard time hacking. They get really sensitive and tender, and that's okay,... However… You will become somebody new under this umbrella faster than anything else I can think of. And the changes stick, they stay. My business grows to the degree that I do. As long as I see that revenue going up, funny enough that's one of the indicators I know that I'm changing, and it's awesome.  So guys, let's cut back over to the rest of this episode here. I would love to see your comments on this though. For those of you guys who aren't watching on the YouTube session, it might be helpful for you to see the list. If you feel like ‘I got it’ and that's cool too. But I would love to actually hear how many attempts you guys have gone through on this. And this is NOT like a ‘you/ me’ kind of thing. Instead, I wanna celebrate that with you and say... "Whether or not you're successful, keep going..." Or… "Hey, that's awesome you made it." One of the games I'm obsessed with is called Cashflow (where you aim to get out of the rat race). And when you get that first funnel that REALLY kills it, you get out of the rat race rather quickly and it's super fun. So I want to show you … How I actually finished out my 33 attempts. How it actually blew up. I appreciate you being here, and I wanna know how many times you've tried to make a business work, (funnel or not)... So leave me a comment! THE OBSTACLE IS THE WAY PART #2 After my first 17 product failures, that's when I started working next to Russell. At that time... I was a good funnel builder I was an okay salesman I wasn't that awesome of a marketer. I was good at the mechanics of the funnel build. I was not good at creating a campaign. I didn't know how to create a message. I didn't know how to develop and design an offer. I didn't know how to publish. I didn't know to speak I was still learning and getting over a lot of shyness at that time Understand that the first four years of my entrepreneurial journey did not go that awesome, but these individual little lessons were ‘the way!’ However, I was obsessed… Obsessed Obsessed Obsessed (I'm just gonna keep saying it

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