You don’t need to work harder—you just need to make people feel dirty enough to buy.

In this unapologetically honest episode, Shawn Gervais and Marshall Hill flip the script on the idea of laziness in business and marketing. Everyone praises hustle, but what if being lazy—strategically lazy—is actually the smartest move you can make?

The duo dives into how laziness shows up in marketing (and why that’s not always a bad thing), how shame and cleanliness drive customer decisions, and why speed beats effort every time. From using guilt to sell more details to embracing “the path of least resistance” as a business strategy, Shawn and Marshall break down how smart marketers make lazy look legendary.

If you’ve ever been told to “work harder,” this one will make you want to work smarter—and dirtier.

💥 Marketing. Mindset. Mayhem. All off the clock.

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