Dive into this conversation I had on “The Abundant Accountant" podcast with Michelle Weinstein. As a fractional CFO and business owner, I have been thriving by using podcast appearances as a lead generation. I share my journey running my own fractional CFO practice, and how leveraging podcasts has helped me achieve a fivefold increase in annual recurring revenue.

 

We dive into the nuts and bolts of how to select the right podcasts, craft compelling pitches, and create captivating content that resonates with your target audience. Tune in to learn actionable steps to multiply your client base by becoming a podcast guest. Make sure to have your notepad ready as this episode is packed with insights you don't want to miss!

 

What You'll hear in this episode:

[1:55] The Power of Podcasting for Lead Generation

[3:50] Shannon's Journey: From Order Taker to Fractional CFO

[9:45] Choosing the Right Podcasts

[15:05] Identifying the Podcasts That You Would Like to Be on

[18:00] The Importance of Pitching Enough Since You Will Only Get on 10% of the Shows You Pitch

[23:40] Understanding Direct and Indirect Reach

[24:05] Finding Podcast Hosts

[25:35] Effective Presentation Tips

[27:10] Focus on the Why, Not the How

[31:10] Promoting Yourself Effectively

[36:10] Creating Engaging Content

 

If you like this episode, check out:

Captivating an Audience Through Story with Mike Ganino

Discover Your Value by Serving More with John Ray

Using Community and Personal Brand to Drive Growth with Kirsten Halik

 

Check out The Abundant Accountant Podcast: https://podcasts.apple.com/us/podcast/the-abundant-accountant-leads-sales-business-growth/id1434765546

 

Want to learn more so you can earn more? 

 

Visit keepwhatyouearn.com to dive deeper into our episodes 

Visit keepwhatyouearncfo.com to work with Shannon and her team 

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ 

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/ 

 

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.