Buyer agency has never been more important. 
 
Since the NAR lawsuit first dropped, consumers have seen buyer agents in a different light. It’s your job to fix that and the way you do it is in your real estate marketing. 
 
In this episode of This Week in Marketing, Jason Pantana talks with Brian Boero, the co-founder of 1000Watt about the best marketing for shaping buyer agency perception today. 
 
Watch or listen now.
 
In this episode, they discuss…
0:00 – Fixing buyer agency perception 
4:08 – What matters to consumers
9:16 – Questioning value
12:00 – Setting better expectations
16:25 – Tell the right story
22:50 – Revealing statistics
26:30 – The best script is the truth 
31:00 – Lead the pack

Shaping Buyer Agency Perception in Your Marketing | This Week in Marketing

Greatness lives within us all. But have you tapped into yours – or is it stuck inside you? Top-ranked real estate and business coach Tom Ferry’s life’s work is all about helping people fulfill their vast untapped potential. The Tom Ferry Podcast Experience will give you the knowledge, support, motivation and tools to succeed in business and achieve your true potential. This show is designed to help you grow, achieve more, earn more and ultimately, fulfill the greatness within you.

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ChatGPT is the ultimate tool for writing listing descriptions. But then why do so many agents struggle to use it for creating attention-grabbing results every time? It’s because you need to teach ChatGPT what you want every time. 
 
Luckily, there is a way to permanently train your own custom GPT to write consistently perfect listing descriptions. In this episode of This Week in Marketing, Jason Pantana will give you a custom GPT tutorial for doing just that. 
 
He’ll walk you step-by-step through setting up your custom GPTs in ChatGPT, training them to match your needs and tone, and he’ll even give you the listing description prompts to feed it. 
 
And if you’re interested in more of these step-by-step real estate marketing tutorials, you must check out MarketingPRO – Jason’s 3-part, self-guided video series covering the most important aspect of your marketing: email, social media, and Google Business Profile. Get the full bundle now! 
 
On top of that, Jason’s full AI course, AI Marketing Academy, has a new session starting soon. Be sure to check it out! 
 
In this episode, Jason discusses… 
0:00 – News & Updates: Meta.AI
4:30 – YouTube & Adobe updates
8:45 – Custom GPT tutorial 
14:20 – Writing listing descriptions

A Custom GPT Tutorial for Listing Descriptions | This Week in Marketing

People always want big changes fast. Have you ever tried to massively change your habits all at once? How’d it work out for you? The key to massive breakthroughs is adjusting little things over time. That’s what we’re talking about in this Mindset Monday.

Little Things Over Time | Mindset Monday

Your buyer strategies need an update. 
 
The NAR settlement agreement has gotten preliminary approval and rules are set to change in July, but that’s just one of the new challenges you face. 
 
Right now, it’s critical to use new buyer strategies to handle consumer perceptions, increasing competition, and a confusing market.
 
In this episode of the Tom Ferry Podcast Experience, I’m talking with expert coaches Janet Miller and Tausha Fournier about the buyer strategies that agents need to start implementing TODAY to protect themselves and start driving more business before the summer. 
 
Listen now.

Buyer Strategies to Implement Immediately | Tom Ferry Podcast Experience

Your buyer presentation has NEVER been more important. 
 
With the NAR settlement come new rules and challenges that require preparation and nuance on an entirely different level. But it doesn’t have to be difficult.
 
In this episode of the Tom Ferry Show, I’m talking with coach Paul Sanford about the new buyer presentation strategies for winning trust, staying protected, and earning the signed contract. 
 
You MUST update your buyer presentation before June, and not just because it’s the law. This is one of the best places to start, so watch right now!

Shaping Buyer Agency Perception in Your Marketing | This Week in Marketing

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