How do you communicate big ideas that stick and spread in local communities?  Listen in. Sustainability communication is one of the many talents of my guest on this episode of Sense-Making in a Changing World, Chhaya Bhanti. Chhaya is the Founder and Director of Vertiver- a women-owned, Indian social enterprise full of designers, storytellers, artists, researchers and passionate environmentalists. They create engaging campaigns to cultivate positive change around issues of waste, forests, biodiversity, climate action, ecosystems conservation, water, and sustainable agriculture - also through Iora Ecological Solutions

Chhaya was a brand designer living the high life in New York when she woke up to the inherent waste and destruction that her industry and own work were creating. She returned home to India, took time out to reacquaint with her country (riding her bicycle down the Himalayas from Ladakh!), and then set up her own communications company to be a positive influence in the world. Chhaya's advocacy work supports policy change and community empowerment affecting millions of people. 

Here's some facts from her website which are some of the driving motivators of her work. In India: 

• One in every four people depend on forests for their livelihood
• 85% of household water use depends on groundwater
• 48% of children under 5 years old are malnourished
• Outdoor air pollution causes 1.2 million deaths a year

I look forward to talking with Chhaya again soon - next time with some of the communities she works with to explore urban permaculture ideas. 

NB: You can watch our youtube conversation here.

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• Download this list of 10 of Morag's favourite books.
• Morag's 4 part introduction to permaculture video series.

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This podcast is hosted by Morag Gamble, founder of the Permaculture Education Institute - the leading international online school for integrated permaculture design, education, leadership and [pr]activism.⁠

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