Marketing for Well Known Brands

Molly Lopez, Sparo Marketing

– The Sharkpreneur podcast with Seth Greene Episode 956 Molly Lopez

Molly Lopez is the Founder & CEO of Sparo Marketing. She is a nationally recognized, technology-forward digital marketing expert with more than 12 years of experience working in social media, content marketing, paid digital advertising, SEO, and more. 

Molly is best known for producing omnichannel growth strategies that help startups, middle-market companies, and Fortune 1000s start and scale new product or service offerings, expand to new markets, or launch new ventures. 

Working with household name companies such as Chiquita Banana, Lennar Homes, Sandals, and Beaches Resorts, Del Monte Fresh, Royal Caribbean Cruise Lines, Aventura Mall, LIME, CEMEX, and others, Molly has built a reputation for delivering exceptional marketing results for the most demanding of clients. 

Molly founded her own digital marketing agency, Sparo, in 2019, with a mission of bringing “Big Agency” marketing services to companies for more efficient prices. 

Molly is passionate about animal welfare and spends much of her free time volunteering at animal rescues locally in Miami as well as working on animal welfare advocacy alongside Friends of Miami Animals Foundation, Inc.

Listen to this informative Sharkpreneur episode with Molly Lopez about marketing for well-known brands.

Here are some of the beneficial topics covered on this week’s show:

- How having a reputable record will lead to more client referrals and more business.

- Why one the biggest mistakes companies make is not implementing a solid CRM system and strategy.

- How it’s important for your CRM system to have the ability to track and automate various touch points with consumers.

- How the rapid advancement of automation technology outpaces what internal IT departments can develop so they must collaborate with marketing experts.

- Why legacy companies struggle to compete with out of the box solutions.

Connect with Molly:

Guest Contact Info

Instagram

@sparomarketing

LinkedIn

linkedin.com/company/sparomarketing

Links Mentioned:

sparomarketing.com

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Rainmaking Through Relationships

David Freeman, DavidFreemanConsulting.com

– The Sharkpreneur podcast with Seth Greene Episode 955 David Freeman

Award-winning author and consultant David H. Freeman, J.D. teaches lawyers how to become powerful rainmakers so they can attract great clients, multiply their income, expand their influence in their firms and achieve more satisfying careers.

A former lawyer from New York, he is a two-time, all-time, best-selling author (overall, he has authored and coauthored 15 books on business development, cross-selling and leadership) and he was inducted into the National Law Journal Hall of Fame for being voted the #1 business development consultant and coach for three consecutive years in their national surveys.

Listen to this informative Sharkpreneur episode with David Freeman about becoming a rainmaker by creating relationships.

Here are some of the beneficial topics covered on this week’s show:

- How lawyers must build genuine relationships and create a high-profile brand to positively influence their target audience.

- How using the balanced scorecard approach helps law firms measure and improve their performance on multiple levels.

- Why creating industry reports and leveraging your network helps build connections.

- Why you should reach out to conference attendees who you didn’t meet during an event.

- How writing for reputable platforms allows you to effectively leverage your authority.

Connect with David:

Guest Contact Info

Twitter

@freemanconsult

LinkedIn

linkedin.com/in/davidfreemanconsulting

Links Mentioned:

davidfreemanconsulting.com

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Tricks to Increase Client Retention

Keaton Walker, ItsKeaton

– The Sharkpreneur podcast with Seth Greene Episode 954 Keaton Walker

In 2018, Keaton Walker was hired to help his family business--a local swim school in Utah--with marketing. Eventually, he left the family business to open his own marketing agency servicing orthodontists all over the US and Canada. 

4 years later, his marketing agency OrthoPatients was acquired after helping over 140 orthodontists to grow their practices through innovative social media marketing and appointment booking processes. 

Today, Keaton helps marketers in all realms through his consulting business and online brand, ItsKeaton. 

Listen to this informative Sharkpreneur episode with Keaton Walker about tricks to increase client retention.

Here are some of the beneficial topics covered on this week’s show:

- How advertising on social media is the most effective and trackable form of advertising.

- Why you should find your niche and stick to it.

- How it’s important to set proper expectations for clients when it comes to the marketing process.

- Why it’s important to be likeable and provide excellent customer service.

- How variation testing should be used from the beginning to speed up the process and achieve desired results for clients sooner.

Connect with Keaton:

Guest Contact Info

Instagram

@itskeaton__

Links Mentioned:

itskeaton.com

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High SKU Shopify Store Secrets

Lauren Petrullo, Mongoose Media

– The Sharkpreneur podcast with Seth Greene Episode 953 Lauren Petrullo

Lauren Petrullo is an award-winning marketing expert, digital marketing and ecommerce consultant, and successful multi-founder. As the CEO and Founder of digital marketing agency, Mongoose Media, Lauren drives brand growth in the baby, beauty and food space. She is also the owner of three brands in those spaces herself: eco-conscious baby swimwear brand Beau & Belle Littles, skincare products Asian Beauty Essentials, and ceremonial grade matcha brand, Shade Matcha.

As a member of the prestigious Leaders Network at Meta (formerly Facebook), she is a social commerce and Meta ads expert who turns $5k in ad spend into $500k in sales. Lauren has been featured in Yahoo!, Thrive Global, Refinery29, Shopify, Advertising Week, ComputerWorld and Ticker News. She is an instructor at premier online community of marketing professionals DigitalMarketer, and she is the winner of Prism’s Top 100 Marketing & Advertising Leaders, dotCOMM SEO Creativity & Excellence Awards, and Marcom's Advertising & Communication Award. She is a sought-after speaker, podcast guest and consultant on social commerce and Meta advertising.

Listen to this informative Sharkpreneur episode with Lauren Petrullo about high SKU Shopify store secrets.

Here are some of the beneficial topics covered on this week’s show:

- How it’s important to utilize upsell and cross-sell paths for each category of SKU.

- Why you should have a smart search integration to your store.

- How Shopify is the easiest and most cost-effective solution for many brands.

- Why sellers should have SEO initiatives through Pinterest and blogs.

- How sellers must be aware of third-party changes that make a drastic impact to current marketing efforts.

Connect with Lauren:

Guest Contact Info

Twitter

@MongooseMediaUS

Instagram

@mongoosemedia.us

Facebook

facebook.com/MongooseMediaLLC

LinkedIn

linkedin.com/company/mongoosemedia

Links Mentioned:

mongoosemedia.us

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The 95% of Behavior Marketers Ignore

Neale Martin, Sublime Behavior Marketing

– The Sharkpreneur podcast with Seth Greene Episode 952 Neale Martin

Neale Martin is co-founder and CEO of Sublime Behavior Marketing, a behavioral marketing consulting firm dedicated to helping clients change customer and organizational behavior. His best-selling book Habit: The 95% of Behavior Marketers Ignore, updates marketing principles and practices based on pioneering brain research that reveals most consumer behavior is the result of unconscious habits and not deliberative choices. 

Neale works with clients to understand and influence the conscious and unconscious drivers of customer behavior. These insights influence product design, development, advertising campaigns, and product launches, as well as decisions not to launch or to avoid certain markets. Sublime Behavior uses an innovative and proprietary research methodology that decomposes customer behavior into its Intuitive and Executive mind components.

Recently, clients engage Neale to apply these behavioral methodologies to organizational change.

Sublime works with companies across diverse industry sectors including telecom, consumer electronics, consumer packaged goods, energy, technology, and pharma. His client list includes Samsung, P&G, Coca-Cola, Verizon Wireless, Campbell’s Soup, Eli Lilly, Merck, Godrej, Axiata, J. Walter Thompson, and Shell Oil.  

Listen to this informative Sharkpreneur episode with Neale Martin about the 95% of behavior marketers ignore.

Here are some of the beneficial topics covered on this week’s show:

- How Neale’s book combines psychology, neuroscience, and marketing theories to explore the power of habits in consumer behavior.

- Why our unconscious brain drives our habits and how our conscious brain rationalizes these actions. making it difficult to understand what truly drives consumers.

- How consumers being driven by their subconscious makes it challenging to understand the true drivers of consumer behavior.

- Why making consumers consciously think about their actions disrupts existing habits and helps them form new ones.

- How simplifying the decision-making process can drive market adoption and attract customers.

Connect with Neale:

Guest Contact Info

Links Mentioned:

sublimebehavior.com

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E-Commerce Email Optimization

Jacob Anson, agencyJR

– The Sharkpreneur podcast with Seth Greene Episode 951 Jacob Anson

Jacob R. Anson is the Co-founder of agencyJR - a leading eCommerce email marketing agency with over $50m in email marketing revenue and over 500 serviced eCommerce stores over the last 3 years. 

Listen to this informative Sharkpreneur episode with Jacob Anson about e-commerce email optimization.

Here are some of the beneficial topics covered on this week’s show:

- Why email marketing can be more efficient than Facebook ads.

- How it’s important to utilize email automation and to set up core automations to generate extra revenue.

- Why you must understand your target audience and their wants and needs.

- How having well defined positions and documented responsibilities makes it easier to scale your team.

- How being a fully remote company offers freedom and flexibility to its team members.

Connect with Jacob:

Guest Contact Info

Instagram

@agency.jr

Links Mentioned:

agencyjr.com

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RedFork Marketing

Dave Diaz, RedFork Marketing

 – The Sharkpreneur podcast with Seth Greene Episode 950 Dave Diaz

Dave Diaz is an entrepreneur with an ultimate drive to help build strong communities. He is the Director of Marketing and Founder at RedFork Marketing in Orlando, FL. He worked for one of the top tech companies in the world, Apple, for nearly a decade, learning and taking insight from some of the most influential marketing we have seen to date. 

In his tenure at Apple, he had the opportunity to meet hundreds of small business and franchise owners who showed great care and compassion for their craft. He noticed, however that when it came to marketing, these passionate owners, many times, didn’t know how to attract the right customer. 

Dave’s passion is to help these small businesses flourish, believing that small business helps build strong and capable communities. Today, he and his team of Designovators spend their days working with small business and franchise owners, realizing their passions, and helping them reach their goals through marketing and storytelling that inspires action. 

Listen to this informative Sharkpreneur episode with Dave Diaz about RedFork Marketing.

Here are some of the beneficial topics covered on this week’s show:

- How the constant evolution of AI and trends can make marketing challenging.

- Why it’s important to study and stay ahead of marketing trends. 

- How having regular morning meetings gets everyone in a company on the same page.

- Why storytelling is one of the most powerful tools you can use in marketing.

- How businesses have to be able to adapt and thrive in a rapidly changing industry.

Connect with Dave:

Guest Contact Info

Twitter

@redforkteam

Instagram

@redforkteam

Facebook

facebook.com/redforkteam

Links Mentioned:

redforkmarketing.com

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Turning Searches into Sales

Joseph Kahn, Hum JAM

– The Sharkpreneur podcast with Seth Greene Episode 949 Joseph Kahn

From Award-Winning Pop Band to top ranker for Looney Tunes, Joseph Kahn finds himself lost in new search engine ranking tactics and building harmonics in digital teams daily. With that said, Joseph's many accomplishments include being named Leader of the Year for John Maxwell's company Maximum Impact in 2003, by practicing employee harmonics to reach Fortune's Top 500 Fastest Growing Company status. Now, Joseph takes his newly found SEO skills to create harmonic roadmaps for ranking at the top of Google. Joseph's Asperger's gives him a special flair for seeing patterns. This innate skill helps him at all SEO and Marketing levels to see the stuff that only scraper tools and software can see. Oh, and he's a drummer and played in a band with Katie Perry's Grammy-Award-Winning guitar player. He is also the father of 3 (2 boys and 1 girl) and his wife, a Dr. of Psychology, is a partner in his agency: Hum JAM.

Listen to this informative Sharkpreneur episode with Joseph Kahn about turning searches into sales.

Here are some of the beneficial topics covered on this week’s show:

- How Hum JAM trains people on how to have effective SEO and digital marketing.

- Why your message and method need to be in harmony with one another.

- How your SEO should give you a return on your investment.

- Why it’s so important to research your keywords properly.

- How and SEO service should be providing new key words that will impact the client.

Connect with Joseph:

Guest Contact Info

Twitter

@HumJAMSEO

Instagram

@josephskahn

Facebook

facebook.com/humjamdigital

LinkedIn

linkedin.com/in/josephskahn

linkedin.com/company/hum-jam

Links Mentioned:

JosephSKahn.com

humjam.com

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InnerWill Leadership

Tom Epperson, InnerWill Leadership Institute

– The Sharkpreneur podcast with Seth Greene Episode 948 Dr. Thomas Epperson

Dr. Thomas Epperson is the President of InnerWill Leadership Institute, a 501(c)3 nonprofit that teaches leaders how to ignite human potential. With a doctorate in leadership from The George Washington University and over 20 years of experience as a leadership coach, facilitator, and speaker, he has helped more than 300 organizations transform their leadership—and their results.

Now, Dr. Epperson’s bestselling book InnerWill breaks down this complex process into

actionable practices and real-world examples—with a healthy dose of humor—giving you the practical skills you need to lead more effectively at work, at home, and in your community.

Listen to this informative Sharkpreneur episode with Dr. Thomas Epperson about InnerWill Leadership.

Here are some of the beneficial topics covered on this week’s show:

- How having a clear company culture that leads with values will extend out into your employees everyday lives, making them better people. 

- Why it’s important for businesses to have a positive influence on the world.

- How most people need to better understand themselves to understand other people.

- Why making choices that align with your goals and values makes you more effective over time.

- How leading people and teams means being authentic to your true self.

Connect with Dr. Epperson:

Guest Contact Info

LinkedIn

linkedin.com/company/innerwill

Links Mentioned:

innerwill.org

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Maximizing Abandoned Cart Value

Adam Robinson, Retention.com

– The Sharkpreneur podcast with Seth Greene Episode 947 Adam Robinson

A former finance professional at Lehman Brothers, Adam Robinson's career took an unexpected turn after the 2008 financial crisis. Inspired by his roommates who had created Vimeo in their shared apartment, Adam embraced his inner marketing wizard and set his sights on a new adventure, launching Robly, an email marketing company. With no prior tech background, he grew the bootstrapped startup to $5M in revenue in just two years, earning it the #1 spot in customer satisfaction.

As an iconoclastic thought leader, Adam has always been on the lookout for groundbreaking ideas. When a cutting-edge identity resolution feature he added to Robly gained immense user interest, he seized the opportunity to pivot. With an 8-figure exit, he founded GetEmails in late 2019, later rebranding it as Retention.com. Today, the company stands as a testament to Adam's innovative spirit, transforming anonymous website visitors into authenticated first-party data and unlocking unparalleled high-ROI marketing flows, all powered by a lean team and zero external funding.

Listen to this informative Sharkpreneur episode with Adam Robinson about maximizing the value of an abandoned cart.

Here are some of the beneficial topics covered on this week’s show:

- How 85% of people who leave things in their cart aren’t signed in customers.

- How the average cookie length is now seven days which means people aren’t logged in for as long anymore.

- Why delivering amazing results to customers leads to acquiring more customers.

- How sending a text that links back to a product your customer was looking at will likely get that customer to make the purchase.

- Why you do have to be much more careful with your SMS marketing.

Connect with Adam:

Guest Contact Info

Links Mentioned:

retention.com

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