Dominating with Video Marketing

Ridge Krauss, Ridgeline Media Marketing

– The Sharkpreneur podcast with Seth Greene Episode 946 Ridge Krauss

Ridge Krauss is a corporate Video Strategist in Boise, ID. Ridgeline Media Marketing is a Marketing Agency tailored for coaches and consultants, that creates highly engaging, educational, and converting video content for high ticket sales businesses. They focus on high quality lead generation and conversions through funnels and built out follow up sequences to massively increase traffic and conversions.

Ridge developed his passion for video production back in 2017 when he did a documentary for a non-profit educating blind children. After seeing the reaction from viewers and how it impacted the foundation, Ridge knew this was his calling. Now he wants to share stories of people and build business through video.

Listen to this informative Sharkpreneur episode with Ridge Krauss about dominating your market with video marketing.

Here are some of the beneficial topics covered on this week’s show:

- How having tangible results from video marketing sets you apart from your competitors.

- Why video marketing is the lifeblood of every business.

- Why you must effectively separate your video marketing from similar brands doing the same thing.

- How you should figure out what your competitors aren’t willing to do for their customers and then do that.

- How for every video you post asking for a sale, you must post five videos that provide straight value.

Connect with Ridge:

Guest Contact Info

Links Mentioned:

ridgelinemm.com

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Managing All Aspects of Content Development

Eric Elkins, WideFoc.us

– The Sharkpreneur podcast with Seth Greene Episode 945 Eric Elkins

Eric Elkins brings more than 20 years of writing, marketing, ePR, social media, and communications expertise to WideFoc.us clients.

A former teacher and scientist, Eric was youth content editor at the Denver Newspaper Agency, and served as co-founder and publisher of Bias Media before joining PR and venture strategies firm Metzger Associates as New Media Practices Manager. In 2007, with companies struggling to understand the value and potential of effective, strategic social media planning, Eric formed WideFoc.us to consult for agencies and corporations, gradually building a team to manage all aspects of community management and content development. Eric serves on nonprofit boards, is an author and keynote speaker, and writes about his food and travel adventures for magazines and online media.

Listen to this informative Sharkpreneur episode with Eric Elkins about managing all aspects of content development.

Here are some of the beneficial topics covered on this week’s show:

- How having a big name as a client can help grow your business.

- Why it’s important to know when you need to ask for help.

- How being a kind and compassionate owner and manager makes a big difference in the quality of work.

- Why having a remote work team allows you to find the best person to fill a position.

- How making sure your employees are happy and feel valued keeps them productive.

Connect with Eric:

Guest Contact Info

Twitter

@widefocusco

Instagram

@widefoc.us

Facebook

facebook.com/WideFocus

Links Mentioned:

WideFoc.us

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Disrupting Cooperate Gifting

Isaac Hetzroni, Imprint Genius

– The Sharkpreneur podcast with Seth Greene Episode 944 Isaac Hetzroni

Isaac Hetzroni is a product sourcing and merchandising expert. He has led his company Imprint Genius to become the #1 fastest growing company in its industry, helping both startups and Fortune 500 brands. Isaac has traveled around the world sourcing over 1000 products in his career. 

Listen to this informative Sharkpreneur episode with Isaac Hetzroni about disrupting cooperate gifting.

Here are some of the beneficial topics covered on this week’s show:

- How your business should always be constantly evolving and changing to meet your customers’ needs.

- Why you must differentiate yourself in the cooperate gifting space.

- How giving options for cooperate giving makes more sense than sending everyone the same gift.

- Why your cooperate gifts should be high end customizable.

- How intent driven ads can send good leads for your business.

Connect with Isaac:

Guest Contact Info

Twitter

@isaachetz

Instagram

@isaachetz

Links Mentioned:

thesourcingguy.com

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Veterinary Marketing

John Donato, VeterinaryMarketing.com

– The Sharkpreneur podcast with Seth Greene Episode 943 John Donato

John Donato is a highly accomplished entrepreneur and marketing expert who has made significant contributions to the industry. With a diverse portfolio of experiences, he has played a vital role in the success of numerous marketing agencies and currently owns three niche agencies, cementing his position as a leading figure in the field.

From the early stages of his career, John displayed a natural talent for marketing and business development. He joined various marketing agencies as a partner, bringing his strategic insights and creative thinking to the table. His ability to understand market dynamics and consumer behavior proved invaluable, allowing him to drive growth and deliver exceptional results for clients.

As the owner of three niche marketing agencies, John continues to leverage his expertise to deliver exceptional results for clients across various industries. His commitment to understanding client needs, coupled with his deep industry knowledge, allows him to develop tailored marketing strategies that drive business growth and maximize return on investment.

Listen to this informative Sharkpreneur episode with John Donato about veterinary marketing.

Here are some of the beneficial topics covered on this week’s show:

- How giving away your services for free can lead to people paying for your services.

- Why business owners need to consider user intent before relying heavily on social media marketing.

- How it’s important to have a high-quality website that is mobile responsive.

- How most veterinary practices don’t know that their website must be ADA compliant.

- Why providing good customer service will help differentiate your business or vet practice.

Connect with John:

Guest Contact Info

Instagram

@veterinarianmarketing

Facebook

facebook.com/veterinarianmarketing

LinkedIn

linkedin.com/company/veterinary-marketing-llc

Links Mentioned:

VeterinaryMarketing.com

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Growing Venture Backed Startups

Matt Pru, Stackmatix

– The Sharkpreneur podcast with Seth Greene Episode 942 Matt Pru

Matt Pru has spent his career in startups. He was one of the first dozen employees at TalentBin and MightyHive, which were both acquired for $20M and $150M, respectively. Matt is currently a 2nd time Founder working on Stackmatix where he has helped over 100 startups with their go-to-market and scaling strategies. Matt is a Mentor in some of the world's top startup programs like TechStars, StartX, and Alchemist and was recognized by Forbes as one of the Next 1000 top entrepreneurs.

Matt is an investor in over 30 startups and has been an equity advisor for several as well. Matt has both done 10's of millions of dollars in sales in his career as well as managed 10's of millions of dollars in marketing budgets. He is one of the few people with holistic strategic and operational experience across sales and marketing with a knack for getting startups off the ground – one of the greater challenges in business.

Listen to this informative Sharkpreneur episode with Matt Pru about growing venture backed startups.

Here are some of the beneficial topics covered on this week’s show:

- How the proliferation of AdTech, MarTech, and SalesTech makes it difficult for people to know which tools to use for their business.

- Why startups need to allocate their money early on as efficiently as possible.

- How most full-service organizations don’t cater to early-stage start-ups because they think they’re too risky.

- Why it’s important to be up to date on the trends happening in AI and robotic process automation.

- How no one should have to give up on their own business because they don’t know what to do next.

Connect with Matt:

Guest Contact Info

Twitter

@stackmatix

Instagram

@stackmatix_team

Facebook

facebook.com/stackmatix

LinkedIn

linkedin.com/company/stackmatix

Links Mentioned:

stackmatix.com

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From Property Damage to Personal Injury

Candise Shanbron and Justin Cernitz, Cernitz Law

– The Sharkpreneur podcast with Seth Greene Episode 941 Candise Shanbron and Justin Cernitz

Justin Cernitz is the Founding Partner of Cernitz Law Firm. He counsels and represents clients on a variety of insurance and personal injury legal issues — including First-Party Property Insurance Disputes, Bad Faith Litigation, Medical Malpractice, Personal Injury Protection, Personal Injury, and Catastrophic Injury, Wrongful Death, and Nursing Home Negligence.

Candise Shanbron is the Managing Partner of Cernitz Law Firm. Her entire legal career has been devoted exclusively to the practice of property insurance law. Having spent the first five years of her career representing insurance companies, this gives her a unique perspective and advantage in representing policyholders. Since 2008, Candise has been zealously and passionately advocating on behalf of policyholders throughout the State of Florida.

Listen to this informative Sharkpreneur episode with Candise Shanbron and Justin Cernitz about practicing property damage and personal injury law.

Here are some of the beneficial topics covered on this week’s show:

- How having grit as your number one ingredient allows you to succeed in life.

- Why working with your spouse can be incredibly rewarding.

- How having a conflict in your business creates conflict in your personal life.

- Why being accessible to your clients will help your business succeed.

- How it’s important to keep your clients up to date on their case.

Connect with Candise and Justin:

Guest Contact Info

Instagram

@cernitzlaw

Facebook

facebook.com/cernitzlawmiami

LinkedIn

linkedin.com/company/cernitz-law

Links Mentioned:

cernitzlaw.com

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Recovering Over $100 Million for Clients

Lawrence LeBrocq, Garces, Grabler & LeBrocq, P.C.

– The Sharkpreneur podcast with Seth Greene Episode 940 Lawrence LeBrocq

Lawrence A. LeBrocq is a practicing attorney and Managing Partner at Garces, Grabler & LeBrocq, P.C. Supported by decades of experience, he is a widely recognized authority on personal injury law. He also serves as a Superior Court Arbitrator and a Mediator for the Supreme Court of New Jersey.

Coming from humble beginnings, Mr. LeBrocq knew from an early age that he wanted to be an advocate for those who needed it most. This desire to help others motivated him to become the first person in his family to go to college.

Mr. LeBrocq spent the first several years of his career gaining valuable legal experience and quickly developed a passion for the complex, fast-paced, and aggressive world of personal injury law.

Mr. LeBrocq has tried hundreds of personal injury cases and continually provides attention to each one of his clients. His unparalleled legal acumen and tactics of preparing each case as though it were going to be decided by a jury have resulted in several multi-million-dollar verdicts and settlements, recovering more than $100 million on behalf of his 2,000+ clients over the course of his career. Mr. LeBrocq has a unique perspective on prevailing trends and developments in the world of personal injury law. In particular, he has been paying close attention to tort reform in New Jersey.

Looking forward, Mr. LeBrocq hopes to get more involved in mass tort and catastrophic cases, working to not just better the lives of his clients, but to improve the law itself. Additionally, he does seminars around the country on personal injury and law firm development. Beyond his law career, Mr. LeBrocq is a dedicated member of his community and coaches’ local children to give them access to the same kinds of community activities and opportunities that helped him pull out of an impoverished upbringing.

Listen to this informative Sharkpreneur episode with Lawrence LeBrocq about recovering over $100 million for clients.

Here are some of the beneficial topics covered on this week’s show:

- How most people don’t know what the value of their case.

- Why you want to hire a lawyer certified in the field your case requires.

- Why it’s important to provide good customer service and be in contact with your clients frequently.

- How the most important thing in a personal injury case is the skill of the attorney and how much contact they have with their client. 

- How the biggest mistake attorney’s make is not connecting frequently with their clients.

Connect with Lawrence:

Guest Contact Info

Twitter

@GGL_njlaw

Facebook

facebook.com/GracesGrablerLebrocq

Links Mentioned:

garcesgrabler.com

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Disrupting Payroll

Ron Ross, Everee

– The Sharkpreneur podcast with Seth Greene Episode 939 Ron Ross

Ron Ross is the President, Co-Founder and Chief Operating Officer of Everee, a fintech company that’s disrupting the two-week pay cycle by making it easy to pay workers instantly. He has over 25 years of experience leading SaaS businesses and consumer brands. Ron came up with Everee after seeing firsthand the negative impact of waiting two weeks for a paycheck. His daughter had a job making enough to cover her expenses, but kept running out of money because the timing of her payday and bills didn’t match.

Realizing the huge problem this was for many Americans, Ron decided to challenge the status quo and created Everee to make faster paydays a reality. Since founding the company in 2018, Ron has grown the team by 5X and raised Seed and Series A financing rounds totaling $14M in April 2019 and 2020 respectively.

Before starting Everee, Ron was Chief Financial Officer at Teem, a workplace experience software company and Ecoscraps, a company that recycles food waste nationwide and repurposes it into organic, natural and sustainable garden soils and plant food.

Listen to this informative Sharkpreneur episode with Ron Ross about disrupting payroll.

Here are some of the beneficial topics covered on this week’s show:

- Why the process from moving money around from bank to bank used to be inefficient.

- How many payroll companies sit on money for days before releasing it to the banking system.

- How Everee releases the money the same day, so you can pay your employees faster.

- How Everee loans some of its clients’ money so they can make payroll quicker.

- Why being paid once or twice a month is an outdated pay cycle.

Connect with Ron:

Guest Contact Info

Twitter

@EvereePay

Facebook

facebook.com/EvereePay

LinkedIn

linkedin.com/company/everee-pay

Links Mentioned:

Everee.com

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Impact School

Lauren Tickner, Impact School

– The Sharkpreneur podcast with Seth Greene Episode 938 Lauren Tickner

With multiple business endeavors at just the age of 23, Laruen Tickner has risen quickly to become one of the UK’s most successful and respected entrepreneurs in the online space. Today, Lauren’s main source of income is Impact School, her online coaching and consulting company where she now has more than 40 people employed, including a COO, Sales Director, Marketing Strategist, and an entire tech team. Tickner’s focus today is on Impact School as well as her new software company, whereby she is building a software that will empower users to build their own online courses and coaching programs.

Listen to this informative Sharkpreneur episode with Lauren Tickner about her online coaching company, Impact School.

Here are some of the beneficial topics covered on this week’s show:

- How you should be treating your brand as your business.

- Why choosing the direction you want to take your business is important.

- How identifying your personal areas of weakness and bringing on a team helps you scale your business. 

- How Impact School helps businesses build million-dollar audiences.

- How Impact Schools wants to ensure their clients have a business they love.

Connect with Lauren:

Guest Contact Info

Instagram

@laurentickner

Links Mentioned:

impactschoolmethod.com

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Turning Commodities into Premium Products

Raphael Farasat, Truffl.com

– The Sharkpreneur podcast with Seth Greene Episode 937 Raphael Farasat

Raphael Farasat is an award-winning creative director, brand strategist, and serial entrepreneur who has developed over 100 consumer brands collectively valued at over $500 MM. He brings a unique blend of entrepreneurial, brand strategy, and advertising talent that he has applied to consulting for globally recognized brands like Tesla, Sonos, Linkedin, Fox, Catch, and Accor Hotel Group as well as serving as a founding partner to 20+ companies, including Last Crumb, BetterBrand, Sweet Nothings, and Barcode. Raphael is a Guest Lecturer on branding at Stanford University and has been featured in various publications such as Entrepreneur Magazine, Fast Company, The Dieline, and The LA Times. 

Listen to this informative Sharkpreneur episode with Raphael Farasat about turning commodities into premium products.

Here are some of the beneficial topics covered on this week’s show:

- How hosting unique dinners for interesting people is a great way to grow your network.

- Why creating experiences for others can help build your name.

- How giving people valuable experiences will bring success to your business.

- Why it’s important to be willing to run your company differently.

- How having a high-end product with high-end marketing and branding can catapult a business to success.

Connect with Raphael:

Guest Contact Info

Instagram

@truffl

Links Mentioned:

truffl.com

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