SharkPreneur

Condition Specific Marketing

Robert McDermott, Condition Specific New Patient Marketing Solutions

– The Sharkpreneur podcast with Seth Greene Episode 808 Robert McDermott

Robert McDermott is Founder and Chief Marketing Officer at Condition Specific New Patient Marketing Solutions, Inc. For the past 19 years he has been "in the trenches" helping chiropractors and dentists fill their offices with the exact type of patients (and case fees!) they want.

He does this using his direct-response, PSA-style, 30-second TV commercials to generate the leads. Then he uses his proprietary email follow-up system to nurture and convert the leads into new patients. What's "old' is new again.

With Google and Facebook constantly changing their algorithms and businesses getting deplatformed and "cancelled' left and right, they're discovering the benefits of TV advertising. People think TV advertising is way too expensive for them. And it is, if you do it the way the sales reps at the TV stations want you to. They want you to invest tens of thousands of dollars, using image-type ads to "build your brand". Robert’s direct-response, PSA-style commercials are the direct opposite. He’s an old school Dan Kennedy guy and subscribes to the old marketing adage, “Never do any marketing where the result can’t be track.”

Listen to this illuminating Sharkpreneur episode with Robert McDermott about condition specific marketing.

Here are some of the beneficial topics covered on this week’s show:

- How writing articles about your product instead of ads can lead to more sales.

- Why you need to have an email follow-up to convert leads into customers.

- How leads who don’t convert are waiting for the right time and need to be nurtured.

- Why dentist and chiropractors need help with their marketing strategies.

- How you should advertise on platforms that cater to your market.

Connect with Robert:

Links Mentioned:

conditionspecificmarketing.com

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Creating Organic Referrals with Red Zone Marking

Maribeth Kuzmeski, Red Zone Marketing

– The Sharkpreneur podcast with Seth Greene Episode 807 Maribeth Kuzmeski

Maribeth Kuzmeski is President of the consulting firm, Red Zone Marketing. Maribeth and her firm personally consult with some of the nation’s top financial professionals managing from $300 million to over $1 billion in client assets. Maribeth got her start as the 5th client in her firm happened to be a financial advisor. This advisor had only $10 million in money under management that Maribeth helped grow into $200 million in under 5 years through niche-based marketing strategies.

She has written 9 books including the bestseller, The Connectors. Maribeth is an international keynote speaker rated as a Top 25 C-Suite Speaker by Meetings & Conventions Magazine, has spoken at The Million Dollar Round Table, and is a regular presenter at Barron’s Top Producer conferences.

Maribeth, who teaches an integrated marketing course at Oklahoma State and Columbia University, brings an evidence-based approach to her audiences enabling them to learn from what has been researched, is working elsewhere, and can be applied to their own lives. Maribeth is also a frequent media contributor appearing on Fox News, USA Today, The New York Times, Wall Street Journal, Forbes, and hosts a popular podcast featuring inspiring businesswomen. Maribeth also has her own charitable foundation supporting women in business, The Red Zone Leadership Foundation.

Listen to this illuminating Sharkpreneur episode with Maribeth Kuzmeski about creating organic referrals using Red Zone Marketing.

Here are some of the beneficial topics covered on this week’s show:

- How business owners need to make a concerted effort to get more referrals.

- Why you must focus on converting a referral into a client.

- How there is a huge disconnect between what your clients know, and prospects think.

- Why your clients must know how to have the right conversation with potential clients without a script.

- How the client experience can be structured in a way that generates organic referrals.

Connect with Maribeth:

Guest Contact Info

Twitter

@MBKuzmeski

Instagram

@mbkuzmeski

LinkedIn

linkedin.com/company/red-zone-marketing-llc

Links Mentioned:

Redzonemarketing.com

Ultimatereferralsummit.com/offer

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806: Growing Businesses with GoMobile Live Mobile Technology

 Damien Zamora, GoMobile Solutions

– The Sharkpreneur podcast with Seth Greene Episode 806 Damien Zamora

Damien Zamora is President and CEO of GoMobile Solutions and since the age of 15 he has tackled myriad new technologies and business opportunities with a zeal and enthusiasm few have seen in the industry. He has started and developed started several million-dollar enterprises. When Damien is not reinventing and repurposing new technologies, he is busy working with young and hopeful entrepreneurs, coaching, speaking and giving back to those who want to learn and succeed. As Damien always says, “GoMobile or GoHome!”™

Listen to this illuminating Sharkpreneur episode with Damien Zamora about GoMobile Live Technology.

Here are some of the beneficial topics covered on this week’s show:

- Why it’s important to engage with your audience through technology.

- How it’s time to go mobile since everyone is glued to their smartphone anyway.

- Why a business should go mobile and what that looks like.

- How we use apps to do many things in our everyday lives.

- Why you should use GoMobile to regain your profits and engage directly with customers.

Connect with Damien:

Guest Contact Info

Twitter

@DamienGoMobile

Instagram

@damienzamora33

Facebook

facebook.com/gomobile.damienzamora

LinkedIn

linkedin.com/in/damienzamora

Links Mentioned:

Gomobilelive.com

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805: From Card Counting to Helping Others Count Their Money , Chris Hanna, Allen Wealth

From Card Counting to Helping Others Count Their Money

Chris Hanna, Allen Wealth

– The Sharkpreneur podcast with Seth Greene Episode 804 Chris Hanna

Less than 24 hours after graduating college, Chris Hanna began counting cards as a professional blackjack player. With a new degree in finance and economics and internships at a multi-billion-dollar hedge fund, he was offered a job on Wall Street but turned it down for more adventurous prospects.

Two years later, Chris worked 5 simultaneous gig-jobs to continue pursuing his dreams as an entrepreneur, train brazilian jiu jitsu, and avoid a regular job at all costs. Eventually, mental and physical exhaustion forced him to reevaluate everything he thought he knew about money and personal finance.

In time, Chris learned to master his own money and he began working with UFC fighters to help them do the same. Today, he brings all his experiences to financial coaching where he helps people manage their money to create financial freedom.

Listen to this illuminating Sharkpreneur episode with Chris Hanna about helping people create financial freedom.

Here are some of the beneficial topics covered on this week’s show:

- Why many people struggle with money management and how they need help.

- How having a niche customer base allows you to standout in your marketplace.

- Why your business shouldn’t rely solely on your cold outreach.

- How you need to put out great content with good copy to attract customers.

- How many people are not proactively deciding what to do with their money.

Connect with Chris:

Guest Contact Info

Instagram

@chrisallenhanna

Links Mentioned:

chrisallenhanna.com

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804: Exit Rich Part 2 , Michelle Seiler Tucker, SeilerTucker.com

Exit Rich Part 2

Michelle Seiler Tucker, SeilerTucker.com

– The Sharkpreneur podcast with Seth Greene Episode 804 Michelle Seiler Tucker

Michelle Seiler Tucker is the Founder and CEO of Seiler Tucker Incorporated. She holds a M&AMI (Mergers & Acquisitions Master Intermediary) title and as a 20-year veteran in the M&A industry, she has a wealth of experience regarding buying, selling, fixing, and growing businesses. Her and her firm have sold over a thousand businesses in almost every vertical and have a remarkable track record of success. 

In addition to being featured in INC, Forbes, and USA Magazine, Michelle is a Keynote Speaker and makes regular radio and TV appearances on Fox Business News and CNBC. She has spoken alongside many prominent speakers: Eric Trump, Kathy Ireland, Mayor Rudy Giuliani, Donna Karen, Stedman Graham, Randi Zuckerberg, Steve Wozniak, and more. She is the Best-Selling Author of the book “Sell Your Business for more than It’s Worth” and has a new book coming out called “Exit Rich®.”

Listen to this illuminating Sharkpreneur episode with Michelle Seiler Tucker about her book, Exit Rich.

Here are some of the beneficial topics covered on this week’s show:

- How Exit Rich is now available on audible!

- Why Exit Rich is a goldmine for entrepreneurs.

- How Exit Rich is all about building a business that is a sellable asset.

- Why 80-90% of business never sell, and how to avoid that.

- How there are 6 Ps to building a scalable business, and what they are.

Connect with Michelle:

Guest Contact Info

Twitter

@MSeilerTucker

Instagram

@michelleseilertucker

Facebook

facebook.com/michelleseilertuckerinternational

LinkedIn

linkedincom/in/michelleseiler

Links Mentioned:

seilertucker.com

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803: Golden Tax Relief with Ben Golden, Golden Tax Relief

Ben Golden, Golden Tax Relief

– The Sharkpreneur podcast with Seth Greene Episode 803 Ben Golden

Ben Golden is the CEO and Founding member of IRS Trouble Solvers, LLC, an organization helping individuals and businesses with wage garnishments, tax liens, delinquent tax returns, advisory bankruptcy services, and more. Ben takes a very different approach on each unique case and develops a thorough plan that will resolve tax problems efficiently and effectively.

Tax resolution is not just a profession to Ben. It is, indeed, personal as he has had his own experiences dealing with the IRS fighting to right issues which arose from Identity Theft and false tax filings against him. These issues brought him into repeated interactions with law enforcement and various IRS agents and, ultimately, the engagement of a Taxpayer Advocate. The experience only reaffirmed what Ben already knew: Individuals and professionals untrained in tax resolution are at a tremendous disadvantage dealing with the IRS. As an Enrolled Agent, Ben knew how the IRS worked, and yet it was still extremely frustrating to know what needed to be done and not be able to get their help. He could only imagine how someone who doesn’t know or understand the IRS must feel.

Dealing with the IRS can be terrifying for someone who has never had to do that before. Having fought his own battle with the IRS, Ben’s clients can count on him to fight for the best resolution possible with compassion, integrity and the utmost professionalism garnered over his career and practice. He is passionate about helping people that find themselves in the scary situation of owing the IRS money find peace, protection, and posterity. He looks forward to sharing this helpful information with listeners.

Listen to this illuminating Sharkpreneur episode with Ben Golden about tax relief.

Here are some of the beneficial topics covered on this week’s show:

- How the IRS is the world’s most powerful and dangerous predator.

- How penalties can go up to 63% on payroll taxes if you don’t pay them on time.

- Why you’ll have bigger problems if your taxes for your payroll look fraudulent.

- What trust taxes are, how they work, and how the IRS collects them.

- Why a business owner might run into trouble with the IRS in the first place.

Connect with Ben:

Guest Contact Info

Facebook

facebook.com/goldentaxrelief

LinkedIn

linkedin.com/company/golden-tax-relief

Links Mentioned:

goldentaxrelief.com

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802: Building Relationships & Brand Through Events & Marketing

Brandon T. Adams, Accelerant Media Group

– The Sharkpreneur podcast with Kevin Harrington and Seth Greene Episode 802 Brandon T. Adams

Brandon T. Adams is a 2X Emmy® Award-Winning Producer, TV Host, Media Expert, Investor and Advisor. He is the founder of Accelerant Media Group which produces Commercials, Social Media Content, and TV Shows that Inspire and Motivate others.

Brandon is best known for his work as the host and Executive Producer of the Emmy Award Winning Show, “Success in Your City” which is a show on a mission to redefine the meaning of success. Success in Your City released on Amazon Prime in 2019 and is releasing on bspoke tv and Direct TV in the spring of 2022. The show also is accompanied by the #1 best-selling book “The Road to Success: How to Achieve Success in Business, Life, and Love” which was written by Brandon and his wife Samantha Rossin.

He is the Associate Producer of the film, Think and Grow Rich The Legacy and the youngest person to be featured in the film. This film is based on the best-selling book “Think and Grow Rich” by Napoleon Hill which sold over 130 million copies worldwide.

Over the past 8 years Brandon has used his background and expertise in digital marketing, video marketing, and crowdfunding to raise over $60 Million collaboratively for various companies and have launched some of the biggest campaigns in history working with companies such as XPRIZE, The Napoleon Hill Foundation, Kevin Harrington Enterprises, Think and Grow Rich The Legacy, Ambitious Adventures TV Show, and Jeff Hoffman, the Serial Entrepreneur behind Priceline.com.

Listen to this illuminating Sharkpreneur episode with Brandon T. Adams about using events and marketing to grow your brand and build relationships. 

Here are some of the beneficial topics covered on this week’s show:

- How hosting events is a great way for you to meet important people in your industry.

- Why building relationships with power players helps you cement your brand. 

- How having a mentor is a great way for you to make connections.

- Why video is a fantastic tool to use to help build your brand.

- How videos communicate a story that allows you to emotionally connect with clients.

Connect with Brandon:

Guest Contact Info

Twitter

@BrandonTAdams

Instagram

@brandontadams

Facebook

facebook.com/BrandonTAdams

LinkedIn

linkedin.com/in/brandontadams1

Links Mentioned:

brandontadams.com

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801: Inventing the Commercialization of the Internet

Inventing the Commercialization of the Internet

Ken McCarthy, KenMcCarthy.com

– The Sharkpreneur podcast with Seth Greene Episode 801 Ken McCarthy

Ken McCarthy was one of the original pioneers of the movement to commercialize the Internet. He sponsored the first conference on the subject of the Web’s commercial potential in 1994 with the then 23-year-old co-founder of Netscape Marc Andreessen as the featured speaker.

That same year Ken wrote the first article on e-mail advertising that was published in a legitimate marketing industry trade journal. Rick Boyce, who is widely credited with popularizing the banner ad, credits Ken with introducing him to the idea that the Internet could be used as an advertising medium. Writing for Time Magazine, Tony Halle CEO of Charbeat which provides Internet metrics to over 4,000 major online publishers, credited Ken with being the first to grasp the importance of the clickthrough rate. (This metric is the foundation of both Google and Facebook’s fortunes.)

Ken’s book “The Internet Business Manual” was the first book on Internet entrepreneurship published in Japan and for many years he served as a consultant to NEC, the Japanese equivalent to IBM, advising them on Internet matters. Since 1993, Ken has developed numerous cutting edge training programs that have not only helped his clients make more money but have also served to advance the state-of-the-art in Internet marketing practice.

Since its introduction in 2002, Ken’s System Seminar has been widely regarded as one of the most practical Internet marketing trainings in the world. In 2008, the United States Patent and Trademark Office granted him the exclusive right to use the phrase “The System” to describe Internet marketing education products.

Before entering the Internet field, Ken produced concerts and radio programs; taught advanced learning strategies at MIT and Columbia University; worked on Wall Street; founded a direct marketing consulting company; and helped start an audio postproduction studio in New York City that was involved in the making of an Academy Award winning film and one of the highest grossing foreign language films of all time.

Currently, he is a special adviser to levees.org and Friends of Hudson, a board member and adviser to Meals for Health and the proprietor of JazzontheTube, the second most visited jazz web site on the Internet. Ken’s work both on and off the Internet has been acknowledged in several books including The Complete Guide to Internet Publicity by Steve O’Keefe, Peak Learning by Ron Gross, and How to Make Millions with Your Ideas by Dan Kennedy.

Listen to this illuminating Sharkpreneur episode with Ken McCarthy about inventing the commercialization of the internet. 

Here are some of the beneficial topics covered on this week’s show:

- How the invention of the internet is as important as the invention of the printing press.

- Why people who only utilize the internet should be looking at direct mail.

- How publishing your own book allows you to stand out in your marketplace. 

- Why it’s easy for people to lose or forget about your digital ads. 

- How you want to set yourself apart with your marketing strategy. 

Connect with Ken:

Links Mentioned:

KenMcCarthy.com

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800: Joe Knows Brains , Joe Lamb, Jim Dodson Law

Joe Knows Brains

Joe Lamb, Jim Dodson Law

– The Sharkpreneur podcast with Seth Greene Episode 800 Joe Lamb

Joe Lamb, esq., is a Florida attorney working with Jim Dodson Law, a boutique Personal Injury Law Firm with a focus on bicycle accidents. Joe focuses his practice on fighting for those who have suffered brain injuries in car, bicycle, or other accidents. Joe also hosts the podcast “Joe Knows Brains” in which he discusses the medical and legal aspects of brain injuries.

In his time representing injured cyclists, Joe learned about the long-term debilitating effects felt by those who had suffered brain injuries. Joe holds an undergraduate degree in biomathematics and uses his unique skill set to educate and assist Floridians who have suffered from brain injuries. In the past, he has worked in medical malpractice and insurance defense, providing him a unique perspective from “both sides of the aisle.”

Joe received his JD degree from Florida State University and was admitted to the Florida Bar in 2016. In his free time, he enjoys biking, cooking, and spending time with his dog.

Listen to this illuminating Sharkpreneur episode with Joe Lamb about fighting for those who have suffered traumatic brain injuries. 

Here are some of the beneficial topics covered on this week’s show:

- How people severely injure their brains through concussions when they get into a bike accident.

- How concussions were ignored as a serious injury until the NFL started researching them.

- Why TBIs can cause major life changes for people that can last forever.

- How it’s important to educate people about the legal and medical ramifications of having a concussion.

- Why you must hire and trust an attorney when you are in an accident.

Connect with Joe:

Guest Contact Info

Twitter

@jimdodsonlaw

Instagram

@jimdodsonlaw

Facebook

facebook.com/jimdodsonlaw

LinkedIn

linkedin.com/company/jim-dodson-law

Links Mentioned:

jimdodsonlaw.com

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799: From Football Champion to Family Law , Sterling Lovelady, Sessums Black Family Law

From Football Champion to Family Law

Sterling Lovelady, Sessums Black Family Law

– The Sharkpreneur podcast with Seth Greene Episode 799 Sterling Lovelady

Sterling R. Lovelady earned his Juris Doctorate from Stetson University College of Law in 2017 and his Bachelor of Science in Criminology and Criminal Justice in 2014 at Florida State University.

While in law school, Sterling received numerous honors and recognitions including the highest-grade designation in his Trial Advocacy class in 2017 as well as being a Finalist in the 2015 Carlton Fields First-year Appellate Advocacy Competition. Additionally, Sterling received the Victor O. Wehle Award at graduation in 2017 for excellence in trial advocacy. During his tenure on Stetson’s Moot Court Board, he competed in the 2015 Emory Civil Rights & Liberties Moot Court Competition, the 2016 Andrews Kurth Moot Court National Championship, and the 2016 Chicago Bar Association Moot Court Competition. Sterling also worked as a Teaching Assistant to a Research & Writing Class in 2015 and 2016.

Prior to pursing his legal career, Sterling was a scholarship athlete who played as an offensive lineman with the Florida State Seminoles football team, which went on to win the 2013 BCS National championship during his tenure.

Sterling originally joined Sessums Black Caballero, PA in 2016 as an intern and, after graduating law school, joined in 2017 as a paralegal while awaiting his bar exam results.

Listen to this illuminating Sharkpreneur episode with Sterling Lovelady about practicing family law. 

Here are some of the beneficial topics covered on this week’s show:

- How family law helps people strategically exit their marriage.

- Why it’s important to separate the assets from the children in divorce proceedings.

- How you absolutely need legal representation when going through a divorce.

- Why you can’t just settle a divorce and then work it out as time goes on.

- How your family law attorney doesn’t make the final decisions, you do.

Connect with Sterling:

Guest Contact Info

Facebook

facebook.com/SessumsBlackFamilyLaw

LinkedIn

linkedin.com/company/sessums-black-family-law

Links Mentioned:

sbcf-famlaw.com

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