SharkPreneur

798: Telling Profitable Stories , Harry Morton, Lower Street

Telling Profitable Stories

Harry Morton, Lower Street

– The Sharkpreneur podcast with Seth Greene Episode 798 Harry Morton

Harry Morton is the UK-based founder and CEO of Lower Street, a podcast production agency specializing in creating shows for agencies, startups, and enterprise clients.

As more agencies rush to get into audio, it’s giving rise to lots of half-baked productions nobody actually wants to listen to. According to Harry, it’s not enough to just sit for 30 minutes and talk if you want to stand out from the growing competition. Much more goes into building and running listen-worthy and ROI-positive podcasts.

Harry and his team of producers, audio engineers, and marketers have launched more than 50 podcasts and produced thousands of episodes. Their client roster includes the #1 UK business podcast Secret Leaders, brands like Hewlett-Packard Enterprise and Stanford Graduate School of Business, as well as multiple hugely successful agency podcasts.

Harry is also a happy father of 2, avid mountain biker, and an occasional music producer

Listen to this illuminating Sharkpreneur episode with Harry Morton about telling profitable stories.

Here are some of the beneficial topics covered on this week’s show:

- How there is an opportunity in podcasting to make something that’s never been made.

- Why the podcasting world is sometimes referred to as the Wild West. 

- How you want to make a unique podcast that is different from what already exists.

- Why packaging and formatting is an important part of podcast production.

- How telling a story, with an actual narrative, can be a successful way to create a podcast.

Connect with Harry:

Guest Contact Info

Twitter

@podcastharry

@TheLowerStreet

Facebook

facebook.com/lowerstreetmedia

LinkedIn

linkedin.com/in/harrymorton

Links Mentioned:

lowerstreet.co

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797: The Magic Couch , Edgar Blazona, BenchMade Modern

The Magic Couch

Edgar Blazona, BenchMade Modern

– The Sharkpreneur podcast with Seth Greene Episode 797 Edgar Blazona

Edgar Blazona is a modernist American furniture designer and founder of wildly popular DTC sofa brand BenchMade Modern. A high school dropout, turned graffiti artist, turned serial entrepreneur, Edgar got his start in the furniture industry because of need: he was young and broke, and his first apartment didn’t have any furniture. Necessity became invention. 

Along with starting several (!) of his own companies, including Modular Dwellings – a prefab backyard shelter company, Edgar also sharpened his skills in the corporate world at Pottery Barn and Restoration Hardware. As he saw customers accustomed to waiting three months (and more!) for sofas and sectionals that realistically take only a few weeks to make, he realized there must be a better way and founded BenchMade Modern in 2015 to disrupt this norm. 

BenchMade Modern offers sofas and sectionals in 5” increments and custom configurations, depths, fabrics and more. Custom furniture arrives at your doorstep within weeks, not months. 

Listen to this illuminating Sharkpreneur episode with Edgar Blazona about creating magic sofas. 

Here are some of the beneficial topics covered on this week’s show:

- How it’s smart to work for a business that is like the one you want to start.

- Why the traditional way of selling and storing furniture has become archaic.

- How most people don’t want a sofa that can be made faster than it can be delivered.

- Why 10 days is the sweet spot for manufacturing, trucking, and delivery.

- How the pandemic caused people to want to go buy more furniture.

Connect with Edgar:

Guest Contact Info

Twitter

@benchmademodern

Instagram

@benchmademodern

Facebook

facebook.com/benchmademodern

Links Mentioned:

benchmademodern.com

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796: Why Your Business Needs Branded Video Content , Zack Slingsby, Human Factor Media

Why Your Business Needs Branded Video Content

Zack Slingsby, Human Factor Media

– The Sharkpreneur podcast with Seth Greene Episode 796 Zack Slingsby

Zachary Slingsby is a writer, short film creator, and founder of Human Factor Media, an award-winning branded storytelling company that has worked with leading brands and publishers to create videos people actually want to watch.

Zack graduated from Fordham University, received his MFA from the New School and has published in several creative and industry publications. He believes the ingredient that makes a literary story great is the same that makes for a great video.

His company is based between Nashville, where he lives, and New York City, collaborating with brands to create stories and films instead of ads and interruptions.

Listen to this illuminating Sharkpreneur episode with Zack Slingsby about why your business needs branded video content.

Here are some of the beneficial topics covered on this week’s show:

- Why sophisticated branded narratives are a good avenue for storytelling.

- How branded content is any content that isn’t overtly trying to make a sale

- How branded content can be a show or a documentary, it isn’t limited to a short video.

- Why you want your branded content to be something that connects with clients outside of the sales process.

- How you want to have content that resonates with your clients and provides value.

Connect with Zack:

Guest Contact Info

Instagram

@humanfactormedia

Facebook

facebook.com/TheHumanFactorMEDIA

LinkedIn

linkedin.com/company/human-factor-media

Links Mentioned:

humanfactormedia.co

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795: Unleash Your Internal Drive , Bill Yeager, Bill Yeager’s Transfomations

Unleash Your Internal Drive

Bill Yeager, Bill Yeager’s Transfomations

– The Sharkpreneur podcast with Seth Greene Episode 795 Bill Yeager

Bill Yeager is an award-winning success and transformation specialist, speaker, author, and fitness entrepreneur. Known for his personal, mental, and physical transformation, he became a Body-For-Life Challenge Champion. In 2018, he launched “Bill Yeager’s Transformations” which features healthy lifestyle and transformation programs that have helped over 500,000 people in over 15 countries. 

His lifestyle system can also be applied to other areas in your life such as business and family. Yeager is also the author of Unleash Your Internal Drive: Achieve Your Winning Mindset for Sustainable Weight Loss, Fitness and a Triumphant Lifestyle, a #1 international best-seller. 

Listen to this illuminating Sharkpreneur episode with Bill Yeager about his book, Unleash Your Internal Drive.

Here are some of the beneficial topics covered on this week’s show:

- How many people choose unhealthy coping mechanisms to feel better.

- Why people need the mental strength to change to healthier habits. 

- How building relationships can help people build their businesses. 

- Why writing a book allows you touch people’s lives and leave behind a legacy.

- How many people weren’t taught how to handle adversity in life.

Connect with Bill:

Guest Contact Info

Twitter

@BillYeager_

Instagram

@billyeagers_transformations

Facebook

facebook.com/BillYeagersTransformations

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794: Growing Your Business with Affiliates , Dominick Keenan, ClickBank

Growing Your Business with Affiliates

Dominick Keenan, ClickBank

– The Sharkpreneur podcast with Seth Greene Episode 794 Dominick Keenan

Dominick Keenan has had several roles within the ClickBank sales organization including affiliate manager, and business development before taking the role of VP of Sales. In this position, Dominick focuses on supporting ClickBank’s current vendors and affiliates as well as growing ClickBank’s business. Prior to joining ClickBank, Dominick worked in business aviation and commercial lending. He holds a bachelor’s degree in aviation management from Rocky Mountain College, and an MBA from the University of Montana

Listen to this illuminating Sharkpreneur episode with Dominick Keenan about growing your business with affiliates. 

Here are some of the beneficial topics covered on this week’s show:

- How acquiring affiliates takes time and a lot of hard work.

- Why people must know who their affiliates are and how they attract business.

- How the right thank you gift to an affiliate can go a long way.

- Why businesspeople should rely on a hired affiliate manager.

- How industry invents and the after parties are a great way to network and meet affiliates.

Connect with Dominick:

Guest Contact Info

Twitter

@ClickBank

Instagram

@clickbank

Facebook

facebook.com/ClickBank

LinkedIn

linkedin.com/in/Dominick-keenan-43211462

linkedin.com/company/clickbank

Links Mentioned:

clickbank.com/podcast

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Radical Relevance for Referrals

Bill Cates, Referral Coach International

– The Sharkpreneur podcast with Seth Greene Episode 793 Bill Cates

Founded by Bill Cates, CSP, CPAE, Referral Coach International will work with you to increase your revenue without increasing your marketing expenses. This is possible by using a proven process to multiply your best clients through referrals and introductions, and to attract more Right-Fit Clients™ by communicating more relevant and compelling value.

The Bill Cates Relationship Marketing System™ is a comprehensive, client-centered approach that creates strong client engagement, consistent leverage for new opportunities, and solid connections that lead to new business. We help you build a culture of leverage and value that bring you exponential results.

Listen to this illuminating Sharkpreneur episode with Bill Cates about his new book, Radical Relevance.

Here are some of the beneficial topics covered on this week’s show:

- How referrals create leveraged trust that helps gain new clients.

- Why businesses need to establish their own credibility and value.

- How narrowing your message can help lead you to your ideal clients.

- Why businessowners need to create engaged clients to build their referral system.

- How having a personal connection and value creates advocates for your business.

Connect with Bill:

Guest Contact Info

Twitter

@Bill_Cates

Facebook

facebook.com/ReferralCoach

LinkedIn

Linkedin.com/in/billcates

Links Mentioned:

radicalrelevancebook.com

referralcoach.com

topadvisorpodcast.com

ultimatereferralsummit.com/offer

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792: Protecting Your Business , Harsh Arora, Kelley Kronenberg

Protecting Your Business

Harsh Arora, Kelley Kronenberg

– The Sharkpreneur podcast with Seth Greene Episode 792 Harsh Arora

Harsh Arora is a Partner and Business Unit Leader at Kelley Kronenberg where he heads the Business Law Practice and maintains his primary office in Fort Lauderdale. Harsh concentrates in the areas of business litigation and complex domestic and international corporate transaction matters. He has experience in various industries both in domestic and international markets with a focus on healthcare, hospitality, leisure, real estate, retail, technology, transportation, and finance sectors.

Harsh is a sought after author and speaker on issues relating to domestic business litigation, cross-border business transactions, and tax controversies and has been published in prestigious publications in the United States, Australia and in Europe. He remains active in legal and community organizations. He is the past president of the South Asian Bar Association of Florida and currently serves on the board of directors. Harsh was also a member of the board and past vice president of The India US Chamber of Commerce of South Florida. He is a member of the Business, Health, and International Law Sections of The Florida Bar, American Bar Association, and the Broward County Bar Association.

Listen to this illuminating Sharkpreneur episode with Harsh Arora about protecting your business.

Here are some of the beneficial topics covered on this week’s show:

- How working in business can help you practice business law in the future.

- Why businessowners must pay attention and plan adequately for the future.

- How it’s important to structure things correctly so there aren’t legal issues in the future.

- How businessowners need good, solid contracts in place to protect their business.

- Why having the right terms in place can prevent businesses from getting chargebacks. 

Connect with Harsh:

Links Mentioned:

kelleykronenberg.com

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791: Diaz Divorce Law , Debora Diaz, Law Office of Debora A. Diaz

Diaz Divorce Law

Debora Diaz, Law Office of Debora A. Diaz

– The Sharkpreneur podcast with Seth Greene Episode 791 Debora Diaz

Debora A. Diaz is the founder of Law Office of Debora A. Diaz in New Port Richey, FL. Attorney Diaz recently relocated her firm to modern and expanded space to better serve her clients with the latest technology. Serving the Tampa Bay area for over 22 years providing legal representation in the areas of Family and Marital Law and Employment Law. Firm philosophy is simple: treat clients with respect and aim to exceed expectations. Ms. Diaz meets with all clients personally and will explain the law as it relates to each case. She will discuss the options available while also keeping client goals in mind. 

Listen to this illuminating Sharkpreneur episode with Debora Diaz about divorce law. 

Here are some of the beneficial topics covered on this week’s show:

- How many people think they know what happens during a divorce.

- Why you must speak to a lawyer if there is property or children involved in the divorce. 

- How you want a lawyer who is authentic and will tell you what you must hear.

- Why mediators need to be impartial problem solvers.

- How people can agree to things in mediation that a judge may not order.

Connect with Debora:

Guest Contact Info

Twitter

@DeboraDiazLaw

Facebook

facebook.com/deboradiazlaw

LinkedIn

linkedin.com/in/deboradiazlaw

Links Mentioned:

deboradiazlaw.com

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Business Law & Military Service

Jeffrey Lieser, Lieser Skaff Alexander

– The Sharkpreneur podcast with Seth Greene Episode 790 Jeffrey Lieser

A co-founder of Lieser Skaff Alexander, Jeff concentrates his practice on complex business and real estate litigation. Jeff also serves as class action counsel and as a Florida Supreme Court Certified Circuit Civil Mediator.

From 2017 to 2021, Jeff was named to the Florida Legal Elite roster. The select lawyers on this prestigious list represent fewer than 1.5% of active Florida Bar members. Jeff has also been selected as a Rising Star by Super Lawyers® magazine each year from 2013-2017, and a Super Lawyer in 2021.

In addition, Jeff is a Reserve Judge Advocate in the U.S. Army J.A.G. Corps, where he holds the rank of Major. He previoulsy deployed to Iraq with the First Heavy Brigade Combat Team, First Infantry Division (“Devil’s Brigade”) and served as the Brigade’s Legal Representative in arresting and jailing violent extremists who attacked against U.S. Forces. Jeff prosecuted such terrorist defendants in Iraqi criminal trials, and obtained record-breaking results, including five convictions. Jeff has received multiple awards for his military service, including the Defense Meritorious Service Medal.

Jeff attended law school at the University of Florida in Gainesville where he clerked at one of that city’s oldest and largest law firms. After law school, he served as the Finance Director of a successful statewide political campaign and subsequently worked at prestigious, full-service, and statewide law firm. While there, Jeff litigated in state and federal court on behalf of multiple Fortune 500 companies, including insurance companies and financial institutions.

In addition to law, Jeff maintains an interest in politics and government. In 2012, Jeff was selected as one of only six delegates who traveled to Australia on behalf of the American Council of Young Political Leaders (ACYPL). The ACYPL is a bipartisan, Washington, D.C. based organization that works with the Department of State to organize international political delegations comprised of individuals who exhibit strong leadership traits in their public or private service careers.

Listen to this illuminating Sharkpreneur episode with Jeffrey Lieser about business law and military service.

Here are some of the beneficial topics covered on this week’s show:

- Why attorneys want to have clients that will respect their time.

- How getting you the best result possible may not happen overnight.

- Why business owners should invest in legal services on the front end.

- How business owners shouldn’t wait to seek legal help until they have a fire to put out.

- Why making speaking appearances is a good way for attorneys to get clients.

Connect with Jeffrey:

Guest Contact Info

Twitter

@lieserskaff

Facebook

facebook.com/LieserSkaffAlexander

LinkedIn

linkedin.com/company/lieser-&-skaff

Links Mentioned:

lieserskaff.com

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789: Can Going Through a Divorce Make You a Better Family Law Attorney?

Shiobahn Olivero, Olivero Law

– The Sharkpreneur podcast with Seth Greene Episode 789 Shiobahn Olivero

Shiobhan Olivero is a trial lawyer, practicing family law and divorce, and high level criminal defense, in Florida. She is also a certified divorce coach, setting her firm apart from others in the area by bringing a coaching piece to her law practice to help her firm's clients through the emotional aspects of divorce, including deciding whether divorce is the decision to make or not.

As an experienced trial lawyer, business owner, adjunct professor, mentor, coach, speaker, and mother, Shiobhan is a powerhouse in the industry. She brings her unique perspectives and experiences into her speaking, mentoring, and coaching programs. In addition to delivering persuasive arguments to juries, she has delivered presentations at schools, business conferences, leadership conferences, legal seminars, classrooms, and workshops. 

With the powerful tools delivered through her presentations and coaching, Shiobhan wants to help and inspire her audiences and clients to be the best people they can be so that they can lead a happier, healthier, and fulfilled life. She coaches and help people find their three personal “P’s” – personal peace, personal power, and personal pride - while going through and coming out of painful and tough times.

Listen to this illuminating Sharkpreneur episode with Shiobahn Olivero about how going through a divorce might make you a better family law attorney.

Here are some of the beneficial topics covered on this week’s show:

- How divorce doesn’t have to be the end of the road but can be a new beginning.

- Why your kid can’t tell the judge what they want to do when they turn 12 or 13.

- How kids cannot talk to the judge or come to court in FL without a very good reason.

- Why you need to hire a divorce attorney when you are going through a divorce.

- How the court will always be involved in custody cases until your child is 18.

Connect with Shiobahn:

Guest Contact Info

Twitter

@OliveroLawPA

Facebook

facebook.com/SOliveroLaw

LinkedIn

Linkedin.com/in/shiobanoliveroattorney

Links Mentioned:

oliverolaw.com

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