SharkPreneur

Shift Your Marketing Thinking

Sean Doyle, FitzMartin Inc

– The Sharkpreneur podcast with Seth Greene Episode 778 Sean Doyle

Sean M. Doyle is principal at FitzMartin Inc, a leading consultancy focused on sales marketing and management, sales and marketing technology services, and revenue operations for B2B companies. Sean and his team at FitzMartin are focused on long term value creation through a sales-first, scientific approach to driving revenue.

Sean knows that the split personality of marketing is inhibiting growth aspirations. Budget and impact conversations often become contentious: revenue operation marketers tout their ability to drive sales while brand builders argue for longer-term brand investments. The executive team thinks both struggle to demonstrate the near-term value. It is for this reason that Sean’s team believes a thoughtful and datadriven full-funnel marketing strategy can drive significant value.

Sean’s latest book, Shift, explores 19 practical ideas, grounded in the science of behavioral change, that can transform a business’s marketing efforts and, by natural extension, its profitability. A native Pennsylvanian who’s put down deep Southern roots, Sean is a man of family and faith who strives to be a selfless leader. On weekends, you’ll find him out fishing local streams and teaching the art of fly fishing to anyone who wants to tag along.

Listen to this illuminating Sharkpreneur episode with Sean Doyle about shifting how you think about marketing.

Here are some of the beneficial topics covered on this week’s show:

- How marketing and sales is applied behavioral science.

- How cognitive marketing equips sales and marketing to know when and what to do.

- Why you should find a marketing firm that starts with the late-stage deals that don’t close.

- Why it’s important for you to look at your customers and see what their needs are.

- What full funnel marketing is and how it turns people into customers and fans.

Connect with Sean:

Guest Contact Info

Twitter

@FitzMartinb2b

Instagram

@fitzmartinmarketing

Facebook

facebook.com/fitzmartinmarketing

LinkedIn

Linkedin.com/company/fitzmartin

Links Mentioned:

Fitzmartin.com

Seanmdoyle.com

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Life Lessons from Winning 18 Million Dollars Playing Poker

Daniel Cates

– The Sharkpreneur podcast with Seth Greene Episode 776 Daniel Cates

Daniel ‘Jungleman’ Cates is renowned in the poker world as a high-stakes cash game crusher, having battled at the highest stakes in both the online and live arenas. The 31-year-old poker pro came into the 2021 World Series of Poker with nearly $9 million in prior tournament earnings to his name. Cates added to that total in a major way at the 2021 WSOP by taking down the $50,000 buy-in Poker Players Championship nine-game event, defeating an elite field of 63 entries to earn the top prize of $954,020 and his first gold bracelet.

Listen to this illuminating Sharkpreneur episode with Daniel Cates about life lessons learned from winning 18 million dollars playing poker.

Here are some of the beneficial topics covered on this week’s show:

- Why it’s important to have determination and to try as hard as you can.

- How people can be relatively predictable in life and in poker.

- Why underestimating people is a mistake you don’t want to make.

- How online poker players do psychological things that live players don’t do.

- Why you want to come across as being pleasant during live games.

Connect with Daniel:

Guest Contact Info

Twitter

@junglemandan

Instagram

@thedancates

Facebook

facebook.com/jungleman12

Links Mentioned:

https://www.iheart.com/podcast/269-winning-the-game-of-life-92125055/

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America’s #1 Investment Real Estate Marketplace

Josh DeShong, Trelly

– The Sharkpreneur podcast with Kevin Harrington and Seth Greene Episode 775 Josh DeShong

Josh DeShong is an entrepreneur and business magnate. He is the founder and CEO at Jdre; founder and CEO of Myers Home Buyers; co-founder of Propalytics; and co-founder, CEO, and early-stage investor of Trelly. First known as one of the nation’s top real estate agents, DeShong is now more known for doing groundbreaking work within the real estate industry while shaking things up in the real estate tech space.

At age 18, Josh became the youngest person to get their real estate license in the state of Texas; the youngest person ever hired at Keller Williams, then advanced to running one of the top real estate teams in the country by the time he was 21.

Josh has been named one of Inc 5000 Fastest Growing Business Founder; Wall Street Journal’s top 100 agents in the country, and has closed over $2B+ transactions. As founder, co-founder, and CEO of his companies, Josh leads his team by example, with the highest level of integrity and a firm commitment to doing the right thing.

Josh found a passion for investing and helping others learn how to invest in real estate. That passion is what continues to fuel his drive to develop new and innovative ways for people to buy and sell real estate.

Listen to this illuminating Sharkpreneur episode with Josh DeShong about America’s #1 investment real estate marketplace.

Here are some of the beneficial topics covered on this week’s show:

- How Trelly makes buying and selling real estate more efficient.

- How Trelly allows you to buy and sell off market real estate for free.

- How real estate investors do thousands of transactions a year on Facebook.

- How there are over 20 million residential real estate investors in the US.

- Why it’s important for Trelly to identify and understand different types of users.

Connect with Josh:

Guest Contact Info

Twitter

@JoshDeShongTeam

Instagram

@joshdeshongre

Facebook

facebook.com/TrellyInvestors

LinkedIn

linkedin.com/company/trelly

Links Mentioned:

trelly.com

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The Art of the Settlement

Jason Lazarus, Synergy Settlement

– The Sharkpreneur podcast with Seth Greene Episode 774 Jason Lazarus

Jason D. Lazarus, J.D., LL.M., CSSC, MSCC is the founder and chief executive officer of Synergy Settlement Services. Synergy allows trial lawyers to focus on what they do best by handling all the issues which arise at settlement such as lien resolution, Medicare compliance, public benefit preservation, and settlement planning techniques for protecting the recovery. He is also a Principal and President of Multi-Claimant Solutions which offers lien resolution and MSP compliance services for mass torts.

Mr. Lazarus is a renowned legal settlement services industry expert. His written work is widely published and his thought leadership in Medicare compliance has been cited by Federal courts and Florida courts including the Florida Supreme Court. He is available to consult with trial lawyers across the country when they are dealing with the issues that arise at settlement including lien resolution, Medicare compliance, government benefit preservation, trusts and protection of the financial recovery.

Mr. Lazarus is the proud father of three children: Sarah, Kyle, and Camille. In his free time, he is an avid cyclist and amateur auto racing given his passion for going fast! Mr. Lazarus has a passion for UCF and FSU football. He works out of the Synergy main office in Orlando.

Listen to this illuminating Sharkpreneur episode with Jason Lazarus about his book, The Art of the Settlement.

Here are some of the beneficial topics covered on this week’s show:

- How having a niche business can lead to a successful business.

- How settlement planning helps protect the person who gets the settlement.

- How the book helps prepare lawyers to better serve their clients in settlement cases.

- Why people need education on settlement cases before their case resolves.

- How personal injury litigation is very diverse.

Connect with Jason:

Guest Contact Info

Twitter

@SynergySettle

Facebook

facebook.com/SynergySettlementServices

LinkedIn

linkedin.com/company/syngery-settlement-services

Links Mentioned:

Synergysettlements.com

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ExitPreneur

Joe Valley, ExitPreneur.io

– The Sharkpreneur podcast with Seth Greene Episode 773 Joe Valley

Joe Valley is a serial entrepreneur, EXITpreneur, M&A Advisor, Podcaster and Partner at Quiet Light Brokerage, one of the top online business brokerage-advisory firms in the world. Joe has also built, bought, or sold over half a dozen of his own companies. And over the last nine years, he has mentored thousands of entrepreneurs whose goal is to achieve their own eventual exit. He is a ​Certified Mergers & Acquisitions Professional, and a frequent guest expert in mastermind groups, AMAs, on podcasts, and at speaker events for entrepreneurs worldwide.

Joe’s book, The EXITpreneur’s Playbook – How to Sell your Online Business for Top Dollar – shares real-life stories of successful and failed exits, and teaches you how to reverse engineer a pathway to your own incredible exit.

Gino Wickman, author of Traction, and The Entrepreneurial Leap says “This EXITpreneur’s Playbook is a must-read for online entrepreneurs.” Joe has personally closed nearly 100 million in transactions and touched nearly a half-billion in online exits through the entrepreneur-led team of Advisors at Quiet Light

Listen to this illuminating Sharkpreneur episode with Joe Valley about helping entrepreneurs sell online businesses.

Here are some of the beneficial topics covered on this week’s show:

- How you can’t just wake up one day and decide to sell your business.

- How entrepreneurs make 50% of their money from their business the day they sell it.

- Why entrepreneurs need to focus on the four pillars that buyers look at and what they are.

- How setting goals makes you a more successful person and business owner.

- Why you must take time off after selling your business for me time.

Connect with Joe:

Guest Contact Info

Twitter

@TheJoeValley

Facebook

facebook.com/exitpreneursplaybook

LinkedIn

linkedin.com/in/joe-valley-833ba48

Links Mentioned:

exitpreneur.io

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Reinventing the Educational System

Sam Silver, Heron Books

– The Sharkpreneur podcast with Seth Greene Episode 772 Sam Silver

Sam Silver is the Vice President of Business Development at Heron Books, After using the curriculum as a teacher for twenty years, he is now dedicated to providing many more students a chance to study materials that put them in the driver’s seat.

Listen to this illuminating Sharkpreneur episode with Sam Silver about reinventing the educational system.

Here are some of the beneficial topics covered on this week’s show:

- How you should take the time you need to learn a subject fully before moving on.

- Why most schools are using time inefficiently and how that doesn’t benefit students.

- How Heron Books focuses on serving those who decide home schooling is best.

- Why Heron Books can help bring home schoolers a higher quality of learning.

- How Heron Books uses a student study guide to give the student a path to success.

Connect with Sam:

Guest Contact Info

Instagram

@heronbooks_k12

Facebook

Facebook.com/HeronBooks

Links Mentioned:

heronbooks.com

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Faith, Social Media, and Business Success

Liz Friesen, LizFriesen.com

– The Sharkpreneur podcast with Seth Greene Episode 771 Liz Friesen

From passive income investments to social media marketing, Liz Friesen’s burning passion is to create a virtual platform to help empower women by attaining accountability and leverage within their own business. Her biggest passion in life is to advocate for small business entrepreneurs looking to gain more social media knowledge and exposure.

Liz understands that in this exact moment, life could not be more hectic – which is why she believes wholeheartedly the power of multiple streams of income and passive income investments.

Listen to this illuminating Sharkpreneur episode with Liz Friesen about faith, social media, and business success.

Here are some of the beneficial topics covered on this week’s show:

- Why you should pay someone else to do things at work you don’t enjoy doing.

- How having a high following count gives credibility and leverage on social media.

- How you want to be able to attract new followers and convert them to clients.

- Why gaining followers can be a fun and enriching experience.

- How your mentor needs to be in the position you want to achieve.

Connect with Liz:

Guest Contact Info

Instagram

@liz.friesen

Facebook

Facebook.com/liz.mcdaniels

Links Mentioned:

lizfriesen.com

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770: How to Avoid Having 12 of Your Most Basic Rights Taken Away

Sherri Stinson, Law Offices of Sherri M. Stinson

– The Sharkpreneur podcast with Seth Greene Episode 770 Sherri Stinson

Sherri Stinson is the owner of the Law Offices of Sherri M. Stinson, a boutique law firm focusing exclusively on estate planning, guardianship, and probate. The firm's core mission is helping clients feel valued and heard at each stage of their life. From there, the firm custom tailors estate plans to reflect each client's core values and their wishes for a strong, ever-lasting legacy. Sherri helps individuals and families take the mystique out planning for life’s worst-case scenarios of incapacity and death. Her firm also helps protect vulnerable seniors from financial exploitation and neglect.

Sherri first felt the desire to help others when she was in middle school and adopted a lowincome senior for Christmas. Sherri says "I remember the joy I felt when I brought this elderly woman a meal and Christmas presents and she was so grateful. Nobody had ever done anything like that for her before and she cried because I had helped her so much." After graduating college, Sherri helped an elderly woman who was being taken advantage of by her landlord. Sherri says "I was able to involve a consumer advocate who stopped the landlord from continuing to take advantage of her. She had a voice because I helped her. Helping others is the best feeling! I can't solve every problem someone has, but if I can somehow make their lives better, then I have fulfilled my life's purpose."

She is a Martindale-Hubbell AV-Preeminent rated attorney. This rating signifies that her peers rank her at the highest level of professional excellence for her legal knowledge, communication skills and ethical standards, and is achieved by only 10% of attorneys. She has served as a board member for 211 Tampa Bay Cares, the Rotary Club of Dunedin and the Clearwater Bar Association, as well as the prior chairwoman for the Clearwater Bar Probate Section. She is an active member in her church and lives in Palm Harbor with her husband, Troy and their 2 children.

Listen to this illuminating Sharkpreneur episode with Sherri Stinson about how to avoid having 12 of your most basic rights taken away.

Here are some of the beneficial topics covered on this week’s show:

- How many people think they only need estate planning if they are rich or have complicated family situations and why that isn’t true.

- Why it’s important to make estate planning decisions so the state doesn’t make them for you.

- How not having an estate plan in place can strip people of their rights.

- Why having an estate plan is voicing what you want to happen to you should you no longer be able to voice that opinion.

Connect with Sherri:

Guest Contact Info

Twitter

@stinsonlegal

Instagram

@sherristinsonlegal

Facebook

facebook.com/stinsonprobatelaw

LinkedIn

linkedin.com/in/sherrimstinson

Links Mentioned:

stinsonlegal.com

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Deep Sentinel

David Sellinger,Deep Sentinel

– The Sharkpreneur podcast with Seth Greene Episode 769 David Sellinger

David Selinger was an early employee at Amazon, working directly under Jeff Bezos. He lead the R&D arm of Amazon’s data-mining and personalization team. He co-founded Redfin (now a multi-billion dollar company) and founded RichRelevance, a company that offers personalized shopping experiences for large retail brands, including Macy's, Barneys New York, Office Depot and others. He is now inventing the next BIG thing in home security: Deep Sentinel.

Listen to this illuminating Sharkpreneur episode with David Sellinger about Deep Sentinel.

Here are some of the beneficial topics covered on this week’s show:

- How people want to be safe in their homes and their businesses.

- How Deep Sentinel uses AI to figure out in a half a second is something is a threat.

- Why simple scare tactics are sometimes enough to deter a home invasion.

- How the AI guards are trained to up the threat if the intruder ignores them.

- How the demand for people to watch their security cameras has increased 6x in 2022.

Connect with David:

Guest Contact Info

Twitter

@deep_sentinel

Instagram

@deepsentinel

Facebook

facebook.com/deepsentinel

LinkedIn

linkedin.com/company/deepsentinel

Links Mentioned:

deepsentinel.com

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768: 5 Star Customer Experience, Christoff Weihman

– The Sharkpreneur podcast with Seth Greene Episode 768 Christoff Weihman

Christoff Weihman is a Keynote Speaker, & America’s Favorite Five Star Customer Service/Customer Experience Expert. He is the Best-Selling Author of 2 outstanding books on Five Star Customer Service & Hospitality; Getting to WOW! & The Customer Experience.

Listen to this illuminating Sharkpreneur episode with Christoff Weihman about 5 star customer service.

Here are some of the beneficial topics covered on this week’s show:

- How there is great value in providing excellent service to people who come to your business.

- Why people are looking to feel empowered whether they are on teams or individuals.

- How training for customer service is usually though of last and why that’s a mistake.

- Why writing a book positions you as an expert in your marketplace.

- How you should go write your own book because everyone has something valuable to share.

Connect with Christoff:

Guest Contact Info

Instagram

@gettingtowow

Facebook

facebook.com/christoff.weihman

LinkedIn

linkedin.com/in/christoff-j-weihman-0a22413

Links Mentioned:

christoff360.com

Text in:

5 Star to 66866

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